Multilingual Customer Service

Version 2.1 of the TBH app for Zendesk comes with 3 major updates! Find out how to make the most of them.

We’re beginning 2019 with 3 major updates for the Translate By Humans app for Zendesk! Find out how your customers can benefit from the upgrades.

Customers feel heard when you can speak their ‘heart language’ – their mother tongue or the language in which they think and internalise their outer experiences. Some of the world’s most successful companies realised this and have kept their ‘localisation’ game on point. In this article, we will see what those companies did and why multilingual customer service is so crucial for long-term success.

Consumers are data-savvy. They analyse reviews and compare prices. However, in the end, they make decisions based on what they feel about a company, a product or a service. Most companies are sensitive towards localisation, but only those succeed who can speak the ‘heart language’ of customers by providing multilingual customer service. From the invention of the telephone to call centers, from 1800 numbers to chatbots, customer service has come a long way. It needed that journey because milestones helped companies realise where they were lacking and what were the best ways forward. Read more about the evolution of customer service in our first article from the series!

The Translate By Humans app for Zendesk allows you to provide support in your customers’ native language! Read more about all its power-packed features!

In this time and age, a customer is always spoilt for choice. Marketers have to employ new methods to attract customer attention, present differentiation and offer their value proposition.