![](jpg/37_main-768x216.jpg)
These 8 Localisation Mistakes Can Kill Your App Before it Ever Takes Off
International localisation fails are legendary – which go on to show even the most established brands fail big time when they take their campaigns beyond familiar borders.
Audio & Video
We are building a team that is curious, innovative and ambitious – some from the language service background, others from a totally unrelated field. But the common thread that moves us forward is the determination to bring the human back to languages and create an impact through our work. Eager to join our team of talented ‘Humans’?
International localisation fails are legendary – which go on to show even the most established brands fail big time when they take their campaigns beyond familiar borders.
Facebook is available in 84 languages. Twitter can be accessed in 32 languages. Gmail is available in 58 languages and Pinterest in 31 languages. WhatsApp is available in 20 languages.
The similarity between these apps is that they are customised, diversified and translated into local languages.