{"id":17576,"date":"2017-06-30T05:30:00","date_gmt":"2017-06-30T05:30:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=17576"},"modified":"2022-01-28T11:53:28","modified_gmt":"2022-01-28T11:53:28","slug":"localisation-strategy-for-india","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/localisation-strategy-for-india\/","title":{"rendered":"Does your marketing strategy include web localisation for India? If not, think again\u2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17576\" class=\"elementor elementor-17576\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53542fa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53542fa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9048c04 tbh-share-icon\" data-id=\"9048c04\" data-element_type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-345c290d\" data-id=\"345c290d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-895729e elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"895729e\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/translation-and-localisation\/\">Translation and Localisation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43474d56 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"43474d56\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/mahi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Mahi-1-150x150.png\" alt=\"Picture of Mahi Baid\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMahi Baid\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2017\/06\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 30, 2017<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6c70f5 elementor-widget elementor-widget-text-editor\" data-id=\"6e6c70f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Smartphones are taking over our society and a person who doesn\u2019t own one has to be of a rare breed. It\u2019s unlikely that you know anyone who does not use smartphones or the innovative apps you find in them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8d7f91 elementor-widget elementor-widget-text-editor\" data-id=\"a8d7f91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is easily one of the most commonly used tools of our time; a window to the expansive world of the internet. And even though more people are converting to smartphones each day, the market is yet to peak. This means that there is a lot of money to be made in this sector and many companies are looking to the developing economies for reflecting this growth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55de61e elementor-widget elementor-widget-text-editor\" data-id=\"55de61e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>India is the fastest-growing economy with the hottest market for the smartphone business these days. Smartphone users are expected to rise to 750 million in the subcontinent by 2020. India\u2019s app downloads saw a 71% rise in 2016 as compared to the 15% global app market growth of the same year. It is not only the easily available or affordable phones that are encouraging this growth, but even the government is pushing digital education: promising to bring\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/the-digital-age-of-india\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">digitalisation to 60 million rural households<\/a>\u00a0by 2020. The eCommerce market is booming; social media is on the rise, e-wallets are being readily employed; all in all, India is set to be the biggest contributor to the sector.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51fcc5d elementor-widget elementor-widget-heading\" data-id=\"51fcc5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Internet Consumption<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49244c85 elementor-widget elementor-widget-image\" data-id=\"49244c85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/1-1024x536-1.png\" class=\"attachment-large size-large wp-image-15935\" alt=\"World App and Internet Consumption\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/1-1024x536-1.png 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/1-1024x536-1-300x157.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/1-1024x536-1-768x402.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6629c0 elementor-widget elementor-widget-text-editor\" data-id=\"e6629c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of the 300 million smartphone users today, only 200 million know how to communicate in English. The rest speak and read other local languages. The smartphone industry is no longer limited to English speakers. India\u2019s major growth is now from the rural areas. India has 22 official languages written in 13 different scripts. It is a diverse country in terms of linguistics, and no one wants to be left out when it comes to using a phone or taking a selfie. By 2021, 75% of the smartphone users in India will be users of an Indian language. The growth with English users has already stagnated. If someone wants a piece of the Indian smartphone market pie, language diversity will have to be something they offer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc345b8 elementor-widget elementor-widget-heading\" data-id=\"2bc345b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Language Diversity<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-539efa0 elementor-widget elementor-widget-image\" data-id=\"539efa0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"751\" height=\"500\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/3.jpg\" class=\"attachment-large size-large wp-image-267\" alt=\"Indian Farmer\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/3.jpg 751w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/3-300x200.jpg 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10fd0a0b elementor-widget elementor-widget-text-editor\" data-id=\"10fd0a0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content in terms of news, social media and videos are easily available in an array of Indian languages today. Many government apps, mobile wallets, and even some e-commerce sites have already begun to offer some of the major languages used around the country. But the situation is far from ideal. English is still the primary language used for nearly all apps. With how the market is set out to be,\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/app\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">app translation<\/a>\u00a0should be a priority for all app providers. For\u00a0technology\u00a0to become\u00a0indispensable, it needs to be user-friendly. And to impart the same feeling of seamlessness that English users feel when they use smartphones and apps, language must be employed optimally. Having a linguistically coherent interface in a country of multiple languages is nothing short of a challenge. But it is a challenge that once mastered, has a lot of\u00a0potential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42332b4b elementor-widget elementor-widget-text-editor\" data-id=\"42332b4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This naturally means that there will be a sharp rise in the need for quality translated material in all sectors that use the internet to reach out to their consumers. As technology becomes all-inclusive, the demand for multilingual content on apps and phones is only going to rise in our time ahead. The better and faster we can integrate languages, the more easily we can reach out to the farthest corners of the world.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Smart phone users are expected to rise to 750 million in India by 2020. Ensure your marketing strategy includes localisation. <\/p>\n","protected":false},"author":13,"featured_media":718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should Your Marketing Strategy Include Web Localisation For India?<\/title>\n<meta name=\"description\" content=\"If someone wants a piece of the Indian market pie, language diversity will have to be something they offer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/localisation-strategy-for-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should Your Marketing Strategy Include Web Localisation For India?\" \/>\n<meta property=\"og:description\" content=\"If someone wants a piece of the Indian market pie, language diversity will have to be something they offer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/translatebyhumans.com\/blog\/localisation-strategy-for-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Translate By Humans\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-30T05:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-28T11:53:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/03\/TBH-logo.svg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mahi Baid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Should Your Marketing Strategy Include Web Localisation For India?\" \/>\n<meta name=\"twitter:description\" content=\"If someone wants a piece of the Indian market pie, language diversity will have to be something they offer.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mahi Baid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/localisation-strategy-for-india\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/localisation-strategy-for-india\/\"},\"author\":{\"name\":\"Mahi Baid\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/631b31c346caef58a20cb2300fc17d56\"},\"headline\":\"Does your marketing strategy include web localisation for India? 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