{"id":19476,"date":"2019-09-12T05:17:00","date_gmt":"2019-09-12T05:17:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=19476"},"modified":"2022-03-15T08:39:55","modified_gmt":"2022-03-15T08:39:55","slug":"importance-of-multilingual-products-services-in-india","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/importance-of-multilingual-products-services-in-india\/","title":{"rendered":"The Importance of Multilingual Products &#038; Services in India"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19476\" class=\"elementor elementor-19476\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59b430e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59b430e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-550224e9 tbh-share-icon\" data-id=\"550224e9\" data-element_type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9b5b7b3\" data-id=\"9b5b7b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3d0ea4 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"c3d0ea4\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/translation-and-localisation\/\">Translation and Localisation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1606f578 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"1606f578\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/aarohi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/Aarohi-150x150.png\" alt=\"Picture of Aarohi Pathak\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAarohi Pathak\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2019\/09\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 12, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650a6154 elementor-widget elementor-widget-text-editor\" data-id=\"650a6154\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>With\u00a0<a href=\"https:\/\/www.bbc.com\/news\/magazine-20500312\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">10% of its population using English<\/a>\u00a0to communicate, India is the second-largest English-speaking country in the world. However, don\u2019t let this number mislead you. Your Indian customers or clients may use English officially \u2013 say, while communicating with their colleagues through emails. However, they generally prefer consuming content in their native languages.<\/p><p>In the previous articles of this series, we discussed why it\u2019s essential to understand the\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/linguistic-diversity-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">linguistic diversity in India<\/a>\u00a0and\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">localise languages for Indian consumers<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f76d0ad elementor-widget elementor-widget-heading\" data-id=\"f76d0ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Why you need multilingual products\/services to target Indian audiences<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7804f070 elementor-widget elementor-widget-image\" data-id=\"7804f070\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"208\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/smartphones-_people-1024x266.jpg\" class=\"attachment-large size-large wp-image-2326\" alt=\"app localization in India\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/smartphones-_people-1024x266.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/smartphones-_people-300x78.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/smartphones-_people-768x200.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/smartphones-_people-1536x399.jpg 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/smartphones-_people.jpg 2005w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6211629 elementor-widget elementor-widget-text-editor\" data-id=\"6211629\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While English is the\u00a0<em>lingua franca<\/em>\u00a0of India, a considerable number of Indians don\u2019t feel comfortable navigating products and services in English. If you own products or services that target a linguistically diverse set of Indian consumers, translating and localising them becomes essential.<\/p><p>Say, you market your product\/service in multiple languages aiming to attract various sections of potential Indian customers. They relate to your message and start using your product\/service. If your product\/service isn\u2019t in their native language, it\u2019s quite unlikely that they\u2019ll continue to use it. In other words, translation and localisation are essential components of both \u2013 marketing strategies and product development.<\/p><p>As you can see, it helps to market your product\/service to Indians in their respective mother tongues. However, localising it ensures that they become your loyal customers. Let\u2019s take a look at some more reasons why you must translate and localise your products\/services for the Indian market:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377d4705 elementor-widget elementor-widget-heading\" data-id=\"377d4705\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase your reach<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d39df88 elementor-widget elementor-widget-image\" data-id=\"d39df88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"354\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/gala-global-1-1024x453.jpg\" class=\"attachment-large size-large wp-image-2327\" alt=\"Gala Global Localization Quote\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/gala-global-1-1024x453.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/gala-global-1-300x133.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/gala-global-1-768x340.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/gala-global-1-1536x680.jpg 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/gala-global-1.jpg 2005w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6979a3 elementor-widget elementor-widget-text-editor\" data-id=\"3d6979a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Business offerings in English manage to reach just 10% of India\u2019s population. The remaining 90% of the population will either not try to understand what you are offering or assume the offering isn\u2019t for them as it\u2019s not personalised enough.<\/p>\n<p>The fast-food restaurant chain KFC faced a similar challenge in the Chinese market. Their \u2018western\u2019 brand message didn\u2019t quite resonate with their potential Chinese customers. They decided to localise their entire brand \u2013 right from presenting the menu in Chinese to adding dishes suited to their taste. Hence, KFC\u2019s parent company, Yum! Brands launched its Chinese brand, East Dawning.&nbsp;<\/p>\n<p>Unlike their American menu, which has 29 items, China\u2019s KFC lists 50 items on its menu. They changed their marketing tactics, too. China\u2019s KFC marketed itself as a place where family moments are created. On the other hand, America\u2019s KFC focused on just being a take out place.<\/p>\n<p>Wouldn\u2019t you appreciate selecting from a menu that is in your native language and has been carefully crafted to suit your taste? Similarly, it makes a massive difference to the customers visiting a restaurant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db5004 elementor-widget elementor-widget-heading\" data-id=\"2db5004\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Appeal to your audience with the right cultural references<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcc3f2d elementor-widget elementor-widget-text-editor\" data-id=\"5dcc3f2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Each language holds the key to culture. Your native language might have certain connotations for colours, commonly-used terms, and phrases \u2013 which makes it unique. These differences exist because each culture interprets things differently. For instance, you don\u2019t see the colour white in some Indian celebrations as it typically stands for mourning in specific Indian sub-communities. This is unlike the Western culture wherein white is considered pure \u2013 the bride wears white.<\/p>\n<p>When Colgate Vedshakti launched ran a visual content campaign for promoting their product. This whiteboard animation video has a&nbsp;<em>dadima<\/em>&nbsp;(grandmother) teaching her grandchild about the home remedies that use toothpaste\u2019s ingredients \u2013 cloves, basil, etc. \u2013 to treat ailments. However, they created a different video to target their Tamil-speaking customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ffe44b8 elementor-widget elementor-widget-video\" data-id=\"5ffe44b8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/iQcJZq4OuDc&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c482298 elementor-widget elementor-widget-text-editor\" data-id=\"c482298\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Note:<\/strong>\u00a0Tamil is the official language of the Indian state Tamil Nadu.<\/p><p>Besides translating the video script to Tamil, Colgate\u2019s team made a few more tweaks to the video to make it more relatable. If you notice the appearance of the grandmother and her grandchild changes significantly. You can see them wearing a\u00a0<em>tilak<\/em>\u00a0on their forehead, just like Tamilians typically do. Also, the grandmother has draped her\u00a0<em>saree<\/em>\u00a0differently.<br \/><br \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5d446 elementor-widget elementor-widget-video\" data-id=\"1a5d446\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/_PxyZhzOdb0&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f1e29 elementor-widget elementor-widget-text-editor\" data-id=\"28f1e29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Similarly, if your product or service incorporates these cultural peculiarities, it\u2019ll make them feel that you understand their needs well.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1279325 elementor-widget elementor-widget-heading\" data-id=\"1279325\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Move ahead of the competition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd6b17 elementor-widget elementor-widget-text-editor\" data-id=\"2bd6b17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Even considering the numbers, many popular brands haven\u2019t penetrated the market of the multilingual product in India yet. On the other hand, small local businesses see this as a great opportunity. They develop their product\/service and market it in a way that it appeals to all linguistic sections of India.<\/p><p>When Netflix launched in India, it aimed to target the English-speaking Indians who were looking for quality American and British content. A year later, India\u2019s over-the-top (OTT) media services market had another provider \u2013 Hotstar. With its regional content, Hotstar aimed to target different linguistic sections of the country.<\/p><p>Unomer conducted in-app surveys which included over 6 million Indian smartphone users, this year. As per their report, Hotstar is ruling the OTT market with a 48.58% share of the audience. On the other hand, Netflix stands at the fifth position with just 12.78% subscribers. Amazon Prime Video, which began providing its interface in multiple Indian languages quite recently, has more Indian subscribers than Netflix.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfebcc elementor-widget elementor-widget-image\" data-id=\"5bfebcc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"786\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/screenshot-qz.com-2019.09.12-13_40_30.png\" class=\"attachment-large size-large wp-image-2320\" alt=\"OTT platform Indian subscribers\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/screenshot-qz.com-2019.09.12-13_40_30.png 808w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/screenshot-qz.com-2019.09.12-13_40_30-300x295.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/screenshot-qz.com-2019.09.12-13_40_30-768x755.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Hotstar localised its product and content to stay ahead in the OTT race<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f47c7 elementor-widget elementor-widget-heading\" data-id=\"80f47c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create a local online presence<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174398b elementor-widget elementor-widget-text-editor\" data-id=\"174398b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Translating and localising your product\/service presents an excellent benefit for your business in terms of local search. Your target customers or clients use local keywords while searching for products or services on search engines. On optimising your website, blog, app, help documents, etc. for local keywords, your local search engine ranking will increase. Consequently, these customers will be able to find your business when they need it.<\/p>\n<p>If you are selling a service \u2013 say a restaurant or a salon \u2013 which requires your customers to visit you at your place of business, this is a huge advantage. For instance, your restaurant or salon can appear in the \u201cnear me\u201d suggestions that search engines like Google provide to their users.<\/p>\n<p>Adobe realised that the organic traffic its website received for non-branded keywords was low. Hence, it started country-specific keyword research. Based on this research, Adobe<a href=\"https:\/\/searchengineland.com\/global-seo-and-localization-excellence-what-localization-really-is-172028\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&nbsp;localised a large part of its content<\/a>&nbsp;and produced more localised content. Adobe\u2019s localisation efforts helped its content rank better in different countries.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188b486 elementor-widget elementor-widget-image\" data-id=\"188b486\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"605\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/Rank-Improvement-due-to-Localization-Adobe.png\" class=\"attachment-large size-large wp-image-2321\" alt=\"Adobe local SEO localization\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/Rank-Improvement-due-to-Localization-Adobe.png 798w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/Rank-Improvement-due-to-Localization-Adobe-300x227.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/09\/Rank-Improvement-due-to-Localization-Adobe-768x582.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Adobe employed localisation to rank better in local SEO search results<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dbe62c elementor-widget elementor-widget-heading\" data-id=\"9dbe62c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">To Conclude<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2493ff1 elementor-widget elementor-widget-text-editor\" data-id=\"2493ff1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elocaz m_b_50\">\n<p>India is a few years away from becoming the third-largest consumer market in the world. No matter which industry you are operating in, Indian consumers are a considerable part of your target audience. These consumers are looking for personalised products and services packaged with their native languages and culturally relevant content. Providing them with a perfectly&nbsp;<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/app\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">localised product or service<\/a> is the only way to turn them into loyal customers or clients.&nbsp;<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To win the hearts of their Indian audiences, many big and small brands are localising their products and services.<\/p>\n","protected":false},"author":3,"featured_media":2328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Should Consider Localising Your Products\/Services For India<\/title>\n<meta name=\"description\" content=\"If you are in two minds about localisation, here are some compelling reasons why you must consider localising your product\/services for Indian audiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/importance-of-multilingual-products-services-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Multilingual Products &amp; 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