{"id":19125,"date":"2020-04-09T05:49:00","date_gmt":"2020-04-09T05:49:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=19125"},"modified":"2022-01-31T10:56:50","modified_gmt":"2022-01-31T10:56:50","slug":"4-reasons-why-your-brand-needs-multilingual-desktop-publishing","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/4-reasons-why-your-brand-needs-multilingual-desktop-publishing\/","title":{"rendered":"4 Reasons Why Your Brand Needs Multilingual Desktop Publishing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19125\" class=\"elementor elementor-19125\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b7b59df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b7b59df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1289bbb1 tbh-share-icon\" data-id=\"1289bbb1\" data-element_type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9cce7de\" data-id=\"9cce7de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa95ac6 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"fa95ac6\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/translation-and-localisation\/\">Translation and Localisation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5910ed54 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"5910ed54\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/aarohi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/Aarohi-150x150.png\" alt=\"Picture of Aarohi Pathak\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAarohi Pathak\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2020\/04\/09\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 9, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d5cb64 elementor-widget elementor-widget-text-editor\" data-id=\"53d5cb64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Although it\u2019s the last and final step of localisation, multilingual desktop publishing ensures that the entire tone and visual appeal of the original material are maintained. Without it, your material may not have the desired impact on the reader.<\/p><p>In the first article of this series, we talked about the\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/all-you-need-to-know-about-multilingual-desktop-publishing\/\">process of multilingual DTP<\/a>\u00a0and the kinds of content you can use it for. If your brand\u2019s audience is spread across the world or if you are planning to target an international audience, multilingual DTP makes your branding materials accessible and builds trust among your audience.<\/p><p>But that isn\u2019t the only reason you must\u00a0be investing your time and resources in multilingual desktop publishing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d36706f elementor-widget elementor-widget-heading\" data-id=\"6d36706f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Visually appealing layouts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3961a185 elementor-widget elementor-widget-text-editor\" data-id=\"3961a185\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">Venngage<\/a>\u00a0surveyed 200 marketers and found that 25% of them were planning to spend up to 30% of their marketing budget on producing visual content. While visual content is popularly consumed online, it is equally essential for offline marketing.<\/p><p>A brand\u2019s labels, pamphlets, magazines, brochures, etc., contribute to its consistent branding. This is why we\u2019ve come to know, recognise, and identify popular brands by their visual elements \u2013 colours, logos, font size, font colour, and more. For instance, whenever you see a particular shade of purple, your mind instantly goes \u2018Cadbury!\u2019 or \u2018Hersheys\u2019 for a particular shade of brown.<\/p><p>Maintaining the visual appeal of all brand material becomes a little challenging when you\u2019re translating the content into one or more languages. Every language has a unique writing script, and consequently, the layout of the material must be changed accordingly. When you avail multilingual DTP services, the service provider deals with these design technicalities and provides you with translated material that holds the same visual appeal as the original.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f51a3 elementor-widget elementor-widget-heading\" data-id=\"c0f51a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Efficient customisation of all kinds of documents<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06a7b79 elementor-widget elementor-widget-text-editor\" data-id=\"06a7b79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The best thing about multilingual DTP is that it isn\u2019t restricted to a content or document type. It gives you the chance to customise any brand material for your target audience. For instance, see how a famous chocolate brand \u2013 Natural Delights \u2013 customised their packaging for their Canadian customers.<\/p><p>Notice how they\u2019ve clearly displayed their product certification \u2013 USDA \u2013 along with displaying text in two languages \u2013 English and French. All products sold in Canada are required to display text in the official languages, in all their packaging.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b52288 elementor-widget elementor-widget-image\" data-id=\"1b52288\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"537\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/04\/natural-delights-canada.png\" class=\"attachment-large size-large wp-image-3413\" alt=\"\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/04\/natural-delights-canada.png 978w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/04\/natural-delights-canada-300x201.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/04\/natural-delights-canada-768x515.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29bc959 elementor-widget elementor-widget-text-editor\" data-id=\"29bc959\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As you see, customisation in brand material is required as per the laws and regulations of the country or state, too. Multilingual DTP services help you in customising different kinds of material for various industries:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6005f39a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6005f39a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Travel:<\/strong> In-flight magazines, printed itineraries, brochures, signboards, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Food &amp; hospitality: <\/strong>Printed menus, booklets for corporate deals, guest name tags, hotel brochures, product labels &amp; packaging, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Technical & Engineering: <\/strong>Printed manuals, contracts, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Medical: <\/strong>Medicine labels and packaging, health awareness flyers, hospital brochures, hospital administration material, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44341ab elementor-widget elementor-widget-heading\" data-id=\"44341ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cost-effective production process<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff0c57 elementor-widget elementor-widget-text-editor\" data-id=\"7ff0c57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The process of multilingual desktop publishing requires professionals with a variety of skills. If you were to get any printing material to be translated into multiple languages, you would need people with these skills to get the job done:<\/p><p><strong>Knowledge about the software:<\/strong>\u00a0Every multilingual desktop publishing software has some peculiarities, and one must understand them to use the software efficiently. You will need design professionals with experience in using software like Adobe InDesign, Adobe FrameMaker, QuarkExpress, Powerpoint, etc.<\/p><p><strong>Linguistic skills:\u00a0<\/strong>You\u2019ll need a translator who can translate the text correctly from source language to target language, plus has a good understanding of the context of the content.<\/p><p>As you might have guessed, this process will require you to hire people with the right skills and help them gain expertise in your industry. On the other hand, partnering with a multilingual desktop publishing service provider will cost you less and save time. For instance, Translate By Humans collaborates with designers and translators with relevant experience in your industry to handle such projects.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635a990 elementor-widget elementor-widget-heading\" data-id=\"635a990\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wider reach with offline marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014da64 elementor-widget elementor-widget-text-editor\" data-id=\"014da64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All material produced via multilingual desktop publishing is intended to be printed for its target audience. This material provides your brand with an excellent medium for offline marketing in the form of \u2013 packaging, boards, flyers, booklets, banners, posters, business cards, business stationery, etc.<\/p>\n<p>While brands actively rely on online marketing in recent times, some brands utilise offline marketing to complement it. Offline marketing has a great recall value. Say a magazine with your brand\u2019s logo and message on it will increase your brand\u2019s recall value.<\/p>\n<p>Also, let\u2019s not forget that a considerable part of the world doesn\u2019t have access to the internet or prefers to make purchases offline. Only 80% and 30% of people have access to the internet in developed and developing countries, respectively. Offline marketing tactics help you reach this section of your audience and convert them into your clients or customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f17c894 elementor-widget elementor-widget-heading\" data-id=\"f17c894\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccd03f elementor-widget elementor-widget-text-editor\" data-id=\"2ccd03f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elocaz m_b_50\"><p>Every material associated with your brand contributes to your global image and affects buying decisions, business partnerships, etc. Typographical mistakes, improper layout, and incorrect translation can cause your brand to lose credibility and customer loyalty. Multilingual desktop publishing provides your clients, customers, and partners with accurate, culturally correct, and professional material and can help you in building trust and influence.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An overview of how multilingual desktop publishing can help global brands in appealing to audiences across various linguistic and cultural groups.<\/p>\n","protected":false},"author":3,"featured_media":3414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s Why Your Brand Needs Multilingual Desktop Publishing<\/title>\n<meta name=\"description\" content=\"From the care labels on your clothes to restaurant menus - 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