{"id":18773,"date":"2020-06-25T04:05:00","date_gmt":"2020-06-25T04:05:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=18773"},"modified":"2022-01-28T05:24:50","modified_gmt":"2022-01-28T05:24:50","slug":"4-brands-winning-with-multilingual-desktop-publishing","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/4-brands-winning-with-multilingual-desktop-publishing\/","title":{"rendered":"4 Brands Winning with Multilingual Desktop Publishing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18773\" class=\"elementor elementor-18773\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c1109cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c1109cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-323490d3 tbh-share-icon\" data-id=\"323490d3\" data-element_type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c82d4b0\" data-id=\"4c82d4b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e2e576 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"6e2e576\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/translation-and-localisation\/\">Translation and Localisation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b47377c tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"3b47377c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/aarohi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/Aarohi-150x150.png\" alt=\"Picture of Aarohi Pathak\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAarohi Pathak\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2020\/06\/25\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 25, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a310b9 elementor-widget elementor-widget-text-editor\" data-id=\"54a310b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Every global brand ensures that it maintains consistent branding across different markets, demographics, languages, and locations. They try to create an ideal balance between keeping their branding communication consistent and personalising it for their target consumers or audiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdfbebe elementor-widget elementor-widget-text-editor\" data-id=\"fdfbebe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Multilingual desktop publishing falls right into this sweet spot. This process helps brands in creating a seamless brand image with elements like colours, fonts, text, layout design, etc. Think about it \u2013 why are we so quick to associate a shade of red or yellow with the fast-food giant McDonald\u2019s? This strong association has formed over time as we kept noticing these colours in their stores, menus, pamphlets, websites, merchandise, etc. That there is the beauty of multilingual DTP.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aacaafd elementor-widget elementor-widget-text-editor\" data-id=\"aacaafd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In case you would like to gather some more information about the topic, here\u2019s\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/all-you-need-to-know-about-multilingual-desktop-publishing\/\">all you need to know about multilingual DTP<\/a>. Now, let\u2019s look at some examples of brands that have utilised multilingual DTP to localise their communication for each market successfully.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e4935 elementor-widget elementor-widget-heading\" data-id=\"22e4935\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Starbucks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c22d3 elementor-widget elementor-widget-text-editor\" data-id=\"b8c22d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Starbucks is known to be a premium food and beverage brand in India. Naturally, when Ahmedabad and Vadodara\u2019s citizens learned that Starbucks is coming to their town, they were quite excited. Starbucks didn\u2019t hold back either \u2013 they did the perfect job of telling people that they have \u2018something for everyone.\u2019<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56fb631 elementor-widget elementor-widget-text-editor\" data-id=\"56fb631\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Note:<\/strong>\u00a0Ahmedabad and Vadodara are metropolitan cities in the state of Gujarat, India.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27cec02 elementor-widget elementor-widget-text-editor\" data-id=\"27cec02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gujarat\u2019s culture is defined by the importance it gives to \u2018family\u2019 and the various relationships that come with family. Families give Gujaratis a sense of belonging, and this is why you can still find many of them who embrace the \u2018joint family\u2019 system. Everybody lives together within a close-knit community and supports each other through thick and thin.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d228aa elementor-widget elementor-widget-html\" data-id=\"5d228aa\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"twitter-tweet tw-align-center\">\r\n  <p lang=\"en\" dir=\"ltr\">\r\n    The best thing about Starbucks and Gujarat is belonging. Get together with\r\n    your family and friends at our new Vadodara store at Ground floor, Center\r\n    Square Mall, near Genda Circle, Sarabhai Road and enjoy the special\r\n    Starbucks experience.\r\n    <a\r\n      href=\"https:\/\/twitter.com\/hashtag\/HereToBelong?src=hash&amp;ref_src=twsrc%5Etfw\"\r\n      >#HereToBelong<\/a\r\n    >\r\n    <a\r\n      href=\"https:\/\/twitter.com\/hashtag\/MeetMeAtStarbucks?src=hash&amp;ref_src=twsrc%5Etfw\"\r\n      >#MeetMeAtStarbucks<\/a\r\n    >\r\n    <a href=\"https:\/\/twitter.com\/StarbucksIndia\/status\/1208983278012657665\/photo\/1\">pic.twitter.com\/JYtWVONH1p<\/a>\r\n  <\/p>\r\n  &mdash; Starbucks India (@StarbucksIndia)\r\n  <a\r\n    href=\"https:\/\/twitter.com\/StarbucksIndia\/status\/1208983278012657665?ref_src=twsrc%5Etfw\"\r\n    >December 23, 2019<\/a\r\n  >\r\n<\/blockquote>\r\n<script\r\n  async\r\n  src=\"https:\/\/platform.twitter.com\/widgets.js\"\r\n  charset=\"utf-8\"\r\n><\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d02ad2 elementor-widget elementor-widget-text-editor\" data-id=\"5d02ad2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before they launched, Starbucks got its potential customers excited with social media posts, pamphlets, and billboards. Their messaging shows that they did their homework. It reflects the core values people of Gujarat swear by while also assuring them that Starbucks, too, is all about \u2018belonging.\u2019<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88c85f1 elementor-widget elementor-widget-text-editor\" data-id=\"88c85f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Their campaign hashtag #HereToBelong was the cherry on top!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3e17f elementor-widget elementor-widget-heading\" data-id=\"ce3e17f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Snickers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b2ab9 elementor-widget elementor-widget-text-editor\" data-id=\"96b2ab9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Owned by an American company Mars, Incorporated, Snickers has been running successful campaigns for their Indian audiences. They smartly localised their marketing tagline \u2013 \u2018you are not you when you\u2019re hungry\u2019 \u2013 for the Indian consumers.\u00a0<em>Hunger acche acho ko badal deta hai<\/em>\u00a0(Hindi) translates to \u2018hunger gets to the best of us.\u2019<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1e936 elementor-widget elementor-widget-text-editor\" data-id=\"cc1e936\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>They also localised their brand tagline \u2013 \u2018Hungry Kya? Grab a Snickers\u2019 for various Indian languages. Check out one of their billboards in Bengaluru, Karnataka.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e0336 elementor-widget elementor-widget-image\" data-id=\"17e0336\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Snickers-campaign-1024x768.jpg\" class=\"attachment-large size-large wp-image-3693\" alt=\"Snickers billboard Bengaluru Kannada\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Snickers-campaign-1024x768.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Snickers-campaign-300x225.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Snickers-campaign-768x576.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Snickers-campaign.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A Snickers billboard in Bengaluru, Karnataka (India)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-044ccb2 elementor-widget elementor-widget-text-editor\" data-id=\"044ccb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>They also utilised bus shelters by putting up these posters.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602e952 elementor-widget elementor-widget-text-editor\" data-id=\"602e952\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here\u2019s another successful Snickers campaign where it introduces its new almond chocolate bar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b0956 elementor-widget elementor-widget-image\" data-id=\"a6b0956\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"998\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Snickers-almond-campaign.png\" class=\"attachment-large size-large wp-image-3694\" alt=\"Snickers almond India campaign\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Snickers-almond-campaign.png 500w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Snickers-almond-campaign-150x300.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Snickers Almond campaign in India<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e6700 elementor-widget elementor-widget-text-editor\" data-id=\"a4e6700\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In India, almonds are associated with intelligence, memory, and high cognitive function. Indian parents insist on their children having almonds at the beginning of their day. Snickers took this association and merged it with its consistent hunger-centred campaign. #NoBhookhNoBhoolna simply translates to #NoHungerNoForgetting. As you see, Snickers smartly played on the Indians\u2019 almond-eating habit to attract their attention.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e8b89 elementor-widget elementor-widget-html\" data-id=\"76e8b89\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"twitter-tweet tw-align-center\">\r\n  <p lang=\"en\" dir=\"ltr\">\r\n    Here\u2019s a good day and a god way for reminding your friends to give your\r\n    money back - Just make them\r\n    <a\r\n      href=\"https:\/\/twitter.com\/hashtag\/EatASnickers?src=hash&amp;ref_src=twsrc%5Etfw\"\r\n      >#EatASnickers<\/a\r\n    >\r\n    Almonds, kyunki\r\n    <a\r\n      href=\"https:\/\/twitter.com\/hashtag\/NoBhookhNoBhoolna?src=hash&amp;ref_src=twsrc%5Etfw\"\r\n      >#NoBhookhNoBhoolna<\/a\r\n    >\r\n    <a href=\"https:\/\/twitter.com\/Snickers_IN\/status\/1157908381983580164\/video\/1\">pic.twitter.com\/RrEqOjzhUc<\/a>\r\n  <\/p>\r\n  &mdash; SNICKERS India (@Snickers_IN)\r\n  <a\r\n    href=\"https:\/\/twitter.com\/Snickers_IN\/status\/1157908381983580164?ref_src=twsrc%5Etfw\"\r\n    >August 4, 2019<\/a\r\n  >\r\n<\/blockquote>\r\n<script\r\n  async\r\n  src=\"https:\/\/platform.twitter.com\/widgets.js\"\r\n  charset=\"utf-8\"\r\n><\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f494f9 elementor-widget elementor-widget-heading\" data-id=\"9f494f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kuwait Airways<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481fc3a elementor-widget elementor-widget-text-editor\" data-id=\"481fc3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Given the diverse set of customers and clients they cater to, travel brands must pay special attention to multilingual communication. Lack of access to information due to language or cultural barriers can hamper their customers\u2019 experience and discourage them from choosing the brands\u2019 product\/service next time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b4152 elementor-widget elementor-widget-text-editor\" data-id=\"d2b4152\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When my colleague was flying with Kuwait Airways, she was pleasantly surprised to find that their in-flight magazine had content both in English and Arabic. Adjusting these languages in the design layout is no mean feat \u2013 Arabic is written from right to left while English is written from left to right. But, multilingual DTP made it possible for Kuwait Airways to make their English-speaking customers happy while also giving them a glimpse into the Arabic culture.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30148a2 elementor-widget elementor-widget-html\" data-id=\"30148a2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<center><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B21chXdn2ZW\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B21chXdn2ZW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B21chXdn2ZW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Kuwait Airways (@kuwaitairways)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f22e68 elementor-widget elementor-widget-text-editor\" data-id=\"1f22e68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>They\u2019ve extended this bilingual approach to all forms of communication. All their notices, billboards, magazines, brochures, etc., are available in both English and Arabic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f8185 elementor-widget elementor-widget-html\" data-id=\"16f8185\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"twitter-tweet tw-align-center\">\r\n  <p lang=\"ar\" dir=\"rtl\">\r\n    \u062a\u0646\u0648\u064a\u0647 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0643\u0631\u0627\u0645 \u0628\u062e\u0635\u0648\u0635 \u0628\u0639\u0636 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0637\u0644\u0628\u0627\u062a\r\n    <a\r\n      href=\"https:\/\/twitter.com\/hashtag\/%D8%A7%D9%84%D9%83%D9%88%D9%8A%D8%AA_%D8%AA%D8%B3%D8%AA%D8%A7%D9%87%D9%84?src=hash&amp;ref_src=twsrc%5Etfw\"\r\n      >#\u0627\u0644\u0643\u0648\u064a\u062a_\u062a\u0633\u062a\u0627\u0647\u0644<\/a\r\n    >\r\n    <a\r\n      href=\"https:\/\/twitter.com\/hashtag\/%D8%A7%D9%84%D9%83%D9%88%D9%8A%D8%AA_%D8%AA%D8%AA%D8%B5%D8%AF%D9%89_%D9%84%D9%83%D9%88%D8%B1%D9%88%D9%86%D8%A7?src=hash&amp;ref_src=twsrc%5Etfw\"\r\n      >#\u0627\u0644\u0643\u0648\u064a\u062a_\u062a\u062a\u0635\u062f\u0649_\u0644\u0643\u0648\u0631\u0648\u0646\u0627<\/a\r\n    >\r\n    <a\r\n      href=\"https:\/\/twitter.com\/hashtag\/%D8%A7%D9%84%D9%83%D9%88%D9%8A%D8%AA%D9%8A%D8%A9?src=hash&amp;ref_src=twsrc%5Etfw\"\r\n      >#\u0627\u0644\u0643\u0648\u064a\u062a\u064a\u0629<\/a\r\n    >\r\n    <a href=\"https:\/\/twitter.com\/KuwaitAirways\/status\/1273019085878636544\">pic.twitter.com\/W9f2UdXQE5<\/a>\r\n  <\/p>\r\n  &mdash; Kuwait Airways (@KuwaitAirways)\r\n  <a\r\n    href=\"https:\/\/twitter.com\/KuwaitAirways\/status\/1273019085878636544?ref_src=twsrc%5Etfw\"\r\n    >June 16, 2020<\/a\r\n  >\r\n<\/blockquote>\r\n<script\r\n  async\r\n  src=\"https:\/\/platform.twitter.com\/widgets.js\"\r\n  charset=\"utf-8\"\r\n><\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8962585 elementor-widget elementor-widget-text-editor\" data-id=\"8962585\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Did you notice how they\u2019ve kept the design elements (colours, fonts, watermarks) consistent in both languages?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c63a9 elementor-widget elementor-widget-heading\" data-id=\"28c63a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Apple<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792e73d elementor-widget elementor-widget-text-editor\" data-id=\"792e73d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Everyone knows about Apple and its products. Apple is a global consumer electronics brand that appeals to and connects with everyone. But, Apple went a step further with its \u2018shot on an iPhone\u2019 campaign. It created a perfect blend of user-generated content and localised marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6df8b elementor-widget elementor-widget-image\" data-id=\"cc6df8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"474\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-geneva-1024x607.jpg\" class=\"attachment-large size-large wp-image-3698\" alt=\"Apple billboard shot on an iPhone\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-geneva-1024x607.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-geneva-300x178.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-geneva-768x456.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-geneva-1536x911.jpg 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-geneva-2048x1215.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Apple\u2019s \u2018shot on an iPhone\u2019 billboard in Geneva<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32724c elementor-widget elementor-widget-text-editor\" data-id=\"c32724c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Apple has been a pioneer in mobile camera technology and mobile photography. Apple users swear by their iPhone\u2019s excellent picture quality. The brand\u2019s \u2018shot on an iPhone\u2019 campaign encouraged customers to share pictures they clicked with their iPhones.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a631f69 elementor-widget elementor-widget-image\" data-id=\"a631f69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"536\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-hamburg-1024x686.jpg\" class=\"attachment-large size-large wp-image-3699\" alt=\"Apple billboard shot on an iPhone\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-hamburg-1024x686.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-hamburg-300x201.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-hamburg-768x514.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-hamburg-1536x1028.jpg 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-hamburg-2048x1371.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Apple\u2019s \u2018shot on an iPhone\u2019 billboard in Hamburg<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3ead2 elementor-widget elementor-widget-text-editor\" data-id=\"7e3ead2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These photos were a part of a theme \u2013 Sunshine Everywhere \u2013 which reflected what summer means to people around the world. The photos show beaches, sunglasses, happy faces, water slides, etc. These photos were taken by people from different parts of the world, from different walks of life \u2013 bookkeeper, homemaker, engineer, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-717b258 elementor-widget elementor-widget-image\" data-id=\"717b258\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"595\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-thailand-1024x762.jpg\" class=\"attachment-large size-large wp-image-3700\" alt=\"Apple billboard shot on an iPhone\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-thailand-1024x762.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-thailand-300x223.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-thailand-768x572.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-thailand-1536x1144.jpg 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/apple-campaign-thailand-2048x1525.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Apple\u2019s \u2018shot on an iPhone\u2019 billboard in Thailand<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9428210 elementor-widget elementor-widget-text-editor\" data-id=\"9428210\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Apple displayed these photos on billboards across the world with the name of the iPhone user who took the picture. They displayed it in various languages, making the pictures locally relevant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f7859 elementor-widget elementor-widget-heading\" data-id=\"e2f7859\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be27ed4 elementor-widget elementor-widget-text-editor\" data-id=\"be27ed4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Multilingual DTP isn\u2019t just restricted to billboards or posters. It can be utilised for a variety of digital and printed content \u2013 company presentations, restaurant menus, product packages, and labels, etc. It has been helping global brands create \u2018inclusive\u2019 content and branding where they make a point to appeal to people culturally \u2013 market them the products as per their beliefs, preferences, and language.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0068a5c elementor-widget elementor-widget-text-editor\" data-id=\"0068a5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elocaz m_b_50\"><p>An ideal multilingual DTP service is a combination of excellent design skills and translation skills. Availing this service can help in maintaining a consistent brand image with professionally done design layouts and culturally appropriate translation.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You are surrounded by brilliant examples of multilingual desktop publishing. In this article, we&#8217;ve picked 4 and discussed them in detail.<\/p>\n","protected":false},"author":3,"featured_media":3704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brands That Are Acing The Multilingual Desktop Publishing Game<\/title>\n<meta name=\"description\" content=\"See how Starbucks, Snickers, Apple, and Kuwait Airways maintain a seamless and consistent branding via all forms of marketing communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/4-brands-winning-with-multilingual-desktop-publishing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Brands Winning With Multilingual Desktop Publishing\" \/>\n<meta property=\"og:description\" content=\"See how Starbucks, Snickers, Apple, and Kuwait Airways have set brilliant examples of multilingual desktop publishing for all forms of marketing communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/translatebyhumans.com\/blog\/4-brands-winning-with-multilingual-desktop-publishing\/\" \/>\n<meta property=\"og:site_name\" content=\"Translate By Humans\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-25T04:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-28T05:24:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/03\/TBH-logo.svg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" 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