{"id":18079,"date":"2020-12-03T05:19:00","date_gmt":"2020-12-03T05:19:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=18079"},"modified":"2022-01-27T11:39:19","modified_gmt":"2022-01-27T11:39:19","slug":"content-marketing-tips-for-2021","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/content-marketing-tips-for-2021\/","title":{"rendered":"Content Marketing Tips for 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18079\" class=\"elementor elementor-18079\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72beffec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72beffec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-648554c6 tbh-share-icon\" data-id=\"648554c6\" data-element_type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58e1e93c\" data-id=\"58e1e93c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-339caa0 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"339caa0\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/translation-and-localisation\/\">Translation and Localisation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-775cbc5 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"775cbc5\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/aarohi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/Aarohi-150x150.png\" alt=\"Picture of Aarohi Pathak\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAarohi Pathak\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2020\/12\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 3, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3db6a2 elementor-widget elementor-widget-text-editor\" data-id=\"c3db6a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When 2020 came around, the Content and Design team at\u00a0<a href=\"https:\/\/translatebyhumans.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Translate By Humans (opens in a new tab)\">Translate By Humans<\/a>\u00a0had big plans, waiting to be executed! Fast-forward to March 2020, many of those plans were abruptly and indefinitely paused. This year has been unpredictable, but it\u2019s also taught us to prepare for uncertainty and change.<\/p><p>As we juggled between planning our 2021 strategy and fulfilling our 2020 goals, we got some good news. Our Content Manager, Ruju Patel, was invited to attend this year\u2019s\u00a0<a href=\"http:\/\/virtual.contentmarketingsummit.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Content Management Summit \u2013 Japan and Asia<\/a>. After the event, Ruju was all set to brush away the post-Diwali blues with an in-house session specifically designed to help our team prepare for 2021.<\/p><p>So, here I am, keeping up with the tradition by sharing tips, examples and trends as passed down by our very own Content Manager! This article is meant for brands looking to increase customer engagement during and after the COVID-19 pandemic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb385c6 elementor-widget elementor-widget-heading\" data-id=\"5bb385c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Creating Content that Matters<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3a7f5b elementor-widget elementor-widget-text-editor\" data-id=\"1b3a7f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether you\u2019re a B2B company or B2C company, some principals apply regardless. To create good content, start with the following questions:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7343ff39 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7343ff39\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Purpose: <\/strong>What change will the content impart? What is the end goal or objective, and is it achievable?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>People and Conversations: <\/strong>Are we pushing solutions instead of talking and creating conversations?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Practice: <\/strong>Do we have the time and budget to see the content initiative through?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edcabc6 elementor-widget elementor-widget-heading\" data-id=\"edcabc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Types of Content That Work Today<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e70b231 elementor-widget elementor-widget-text-editor\" data-id=\"e70b231\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Most small to mid-sized brands often find themselves stuck in their comfort zone. Many brands don\u2019t have a large enough employee strength, the budget or technical know-how to take on multichannel content marketing initiatives. B2B brands often feel that the types of content that work for B2C companies aren\u2019t as fruitful for them. While this is true to a certain extent, let\u2019s take a closer look at the content types that are helping companies relay their brand message.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff2cfd elementor-widget elementor-widget-heading\" data-id=\"bff2cfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Branded Content<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b56ca6e elementor-widget elementor-widget-text-editor\" data-id=\"6b56ca6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Branded content is content created and distributed by the brand. The content, however, focuses on the brand\u2019s values rather than its product or service offerings. Most businesses use branded content extensively before branching out to other means. However, not all get it right.<\/p><p>The aim of branded content should be to pick an aspect of your brand and weave a story around it. About 80% of the content should be aimed at brand building, and 20% at marketing communication. It\u2019s essential to create content that your audience would like to willingly consume as opposed to traditional, disruptive ads.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1199058 elementor-widget elementor-widget-image\" data-id=\"1199058\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"711\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-01-1.jpg\" class=\"attachment-large size-large wp-image-4222\" alt=\"Branded content marketing\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-01-1.jpg 1000w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-01-1-300x267.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-01-1-768x683.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b3ea3 elementor-widget elementor-widget-heading\" data-id=\"f6b3ea3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Examples of Branded Content<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c3f6c elementor-widget elementor-widget-text-editor\" data-id=\"54c3f6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>IBM\u2019s P-TECH Program:<\/strong>\u00a0P-TECH is an innovative education model funded by IBM. This video of Justice tells the story of how P-TECH supported his love for technology and the hard work he put in to help achieve important goals and land a job at IBM by the age of 18! There\u2019s little information about IBM or P-TECH, but Justice\u2019s story allows the audience to understand the intent of the initiative.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1289710 elementor-widget elementor-widget-html\" data-id=\"1289710\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"twitter-tweet tw-align-center\">\r\n  <p lang=\"en\" dir=\"ltr\">\r\n    We love Justice's confidence and his passion for his community.\r\n    <br \/><br \/>So much love for the next generation of tech\r\n    <a href=\"https:\/\/www.ibm.org\/initiatives\/p-tech\/voices?utm_source=twitter&utm_medium=organic_social&utm_campaign=voices&social_post=3953710728&linkId=102423591\">https:\/\/t.co\/qxCSAqZXtu<\/a>\r\n    <a href=\"https:\/\/twitter.com\/IBM\/status\/1318537543646928897\">https:\/\/t.co\/RShguzXSRN<\/a>\r\n  <\/p>\r\n  \u2014 P-TECH (@PTECHNETWORK)\r\n  <a\r\n    href=\"https:\/\/twitter.com\/PTECHNETWORK\/status\/1318543793747070982?ref_src=twsrc%5Etfw\"\r\n    >October 20, 2020<\/a\r\n  >\r\n<\/blockquote>\r\n<script\r\n  async=\"\"\r\n  src=\"https:\/\/platform.twitter.com\/widgets.js\"\r\n  charset=\"utf-8\"\r\n><\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d0f500 elementor-widget elementor-widget-text-editor\" data-id=\"7d0f500\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Target\u2019s Acceptance Letter Campaign\u00a0<\/strong>(K-12 education funding): Target is a well-known department store in the US. Their campaign for K-12 education funding is a video made of a series of clips. The clips capture the reactions of graduating high school students and their families when they receive acceptance letters from their colleges of choice. There\u2019s hardly any mention of the brand, but the emotions and values for which it stands are made amply clear.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580a2e8 elementor-widget elementor-widget-video\" data-id=\"580a2e8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/vUkO6Gh3w6g&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b30cf9b elementor-widget elementor-widget-heading\" data-id=\"b30cf9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">User-Generated Content (UGC)<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d327dd2 elementor-widget elementor-widget-text-editor\" data-id=\"d327dd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>UGC is any form of content that is created and distributed by users of a particular product or service. UGC allows users to engage with the brand and spread the word organically to their followers on social media. For UGC to work, a large volume of users is needed. SMEs should leverage Facebook communities and set small milestones. It\u2019s important to increase your brand\u2019s reach before starting with a UGC strategy.\u00a0\u00a0A great way of driving a UGC strategy is to offer rewards or host giveaways.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a775a elementor-widget elementor-widget-image\" data-id=\"53a775a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"684\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-02.jpg\" class=\"attachment-large size-large wp-image-4218\" alt=\"UGC Content Marketing\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-02.jpg 1000w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-02-300x257.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-02-768x657.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8175f8c elementor-widget elementor-widget-heading\" data-id=\"8175f8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Examples of UGC<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473d1d0 elementor-widget elementor-widget-text-editor\" data-id=\"473d1d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Dunkin\u2019 Donuts Selfie Walls:<\/strong>\u00a0In 2018, Dunkin\u2019 Donuts created selfie walls at their stores across India and asked customers to pose for a picture and tag Dunkin\u2019 Donuts on social media to be featured. This helped increase the visibility manifold.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a929bd5 elementor-widget elementor-widget-html\" data-id=\"a929bd5\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"twitter-tweet tw-align-center\">\r\n  <p lang=\"en\" dir=\"ltr\">\r\n    Add a colorful frame to your happy moments and make them memorable with the\r\n    Dunkin Selfie Wall. Spot the wall at\r\n    <a\r\n      href=\"https:\/\/twitter.com\/hashtag\/DunkinIndia?src=hash&amp;ref_src=twsrc%5Etfw\"\r\n      >#DunkinIndia<\/a\r\n    >, click amazing selfies and share with us to get featured on our page.\r\n    Visit today!\r\n    <a href=\"https:\/\/twitter.com\/Dunkin_India\/status\/1012961268569796608\/photo\/1\">pic.twitter.com\/lZNtESuqJY<\/a>\r\n  <\/p>\r\n  \u2014 Dunkin' Donuts (@Dunkin_India)\r\n  <a\r\n    href=\"https:\/\/twitter.com\/Dunkin_India\/status\/1012961268569796608?ref_src=twsrc%5Etfw\"\r\n    >June 30, 2018<\/a\r\n  >\r\n<\/blockquote>\r\n<script\r\n  async=\"\"\r\n  src=\"https:\/\/platform.twitter.com\/widgets.js\"\r\n  charset=\"utf-8\"\r\n><\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7601922 elementor-widget elementor-widget-text-editor\" data-id=\"7601922\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Airbnb Online Experiences:<\/strong>\u00a0With the onset of the COVID 19 Pandemic and travel restrictions around the world, many Airbnb hosts could no longer rent out their homes or initiate any activities or experiences in person. Airbnb leveraged its technology platform to ensure its users; the hosts would continue to earn by moving experiences online. What followed was a video of clips recorded by hosts of the online experiences they offer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25bc39d elementor-widget elementor-widget-video\" data-id=\"25bc39d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/XhaTCzKrEtE&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213678a elementor-widget elementor-widget-heading\" data-id=\"213678a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Influencer Content<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74017f4 elementor-widget elementor-widget-text-editor\" data-id=\"74017f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This type of content is created by individuals with a large following on social media and other platforms whose views help influence their followers\u2019 buying decisions. Influencer marketing may be paid if a brand chooses to partner with an influencer, or organic if the influencer receives a sample product or service and promotes it on their own. Hiring local influencers can help you reach out to your target audience in their native language, increasing credibility.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630352f elementor-widget elementor-widget-image\" data-id=\"630352f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"580\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-03.jpg\" class=\"attachment-large size-large wp-image-4219\" alt=\"Influencer content\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-03.jpg 1000w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-03-300x218.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-03-768x557.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c6ee9 elementor-widget elementor-widget-heading\" data-id=\"a2c6ee9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Examples of Influencer Content<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed75b32 elementor-widget elementor-widget-text-editor\" data-id=\"ed75b32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Dunkin\u2019 Donuts:<\/strong>\u00a0In September 2020, Dunkin\u2019 Donuts renamed their Cold Brew with whole milk and three pumps of caramel swirl as \u2018<a href=\"https:\/\/news.dunkindonuts.com\/news\/the-charli-dances-onto-the-dunkin-menu\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Charli<\/a>\u2018 after 16-year-old Charli D\u2019amelio, Tik Tok\u2019s most-followed star with over 90 million followers. She had been seen with her signature Dunkin\u2019 drink in several of her videos before Dunkin\u2019 Donuts officially partnered with her. The launch of \u2018The Charli\u2019 led to a\u00a0<a href=\"https:\/\/www.cnbc.com\/2020\/10\/23\/dunkin-is-keeping-beverage-innovation-humming-during-covid-pandemic.html\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\" (opens in a new tab)\">57% increase in app downloads<\/a> on launch day compared to the previous 90-day average.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c76f0 elementor-widget elementor-widget-html\" data-id=\"b3c76f0\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div align=\"center\"><blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CE7H6ABHVA0\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CE7H6ABHVA0\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CE7H6ABHVA0\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Dunkin\u2019 (@dunkin)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e68165 elementor-widget elementor-widget-heading\" data-id=\"4e68165\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Tiered Approach to Content Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-922acbe elementor-widget elementor-widget-text-editor\" data-id=\"922acbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Knowing how to strategically use the different types of content mentioned above is important.\u00a0\u00a0While they all serve a different purpose, combined together, they can help you achieve goals that may seem out of reach.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3506eb6 elementor-widget elementor-widget-image\" data-id=\"3506eb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"598\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-04-1024x766.jpg\" class=\"attachment-large size-large wp-image-4224\" alt=\"Tiered content strategy approach\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-04-1024x766.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-04-300x224.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-04-768x574.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-04-1536x1149.jpg 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-04.jpg 1546w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165a9f7 elementor-widget elementor-widget-text-editor\" data-id=\"165a9f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li>The first step is to create awareness of your brand, not just your offerings through branded content but also what your brand stands for.<\/li>\n<li>Simultaneously, reach out to influencers that can help you build an audience. If your product or service is not already well-known, you will most likely need to establish a paid partnership with influencers. Ensure you pick people with a decent number of followers and ensure they can localise marketing messages for your target audience. This means being able to communicate in the local language.<\/li>\n<li>Once you have your desired number of followers, come up with ways to engage with them. Ensure you reward people who come up with exceptional UGC.<\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b3dd06 elementor-widget elementor-widget-heading\" data-id=\"0b3dd06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Finding Clarity in Chaos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b9767 elementor-widget elementor-widget-text-editor\" data-id=\"79b9767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While we\u2019ve discussed the types of content and their application above, the event also introduced us to a couple of important business concepts that are shared below:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9432b elementor-widget elementor-widget-heading\" data-id=\"9d9432b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Advertising vs Storytelling<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3d8ae elementor-widget elementor-widget-text-editor\" data-id=\"de3d8ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019ve talked quite a bit about the shift from advertising to storytelling, but it\u2019s easier said than done. Here is a quick look at what differentiates the two:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35dd9fc elementor-widget elementor-widget-image\" data-id=\"35dd9fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"513\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-05-1024x656.jpg\" class=\"attachment-large size-large wp-image-4225\" alt=\"advertising vs. storytelling\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-05-1024x656.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-05-300x192.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-05-768x492.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-05-1536x985.jpg 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-05.jpg 1546w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbb491 elementor-widget elementor-widget-heading\" data-id=\"9fbb491\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Heart and Mind Attributes<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af84550 elementor-widget elementor-widget-text-editor\" data-id=\"af84550\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Defining a brand\u2019s key attributes helps us in delivering what we\u2019ve committed to. These attributes can be split into two \u2013 mind and heart. The mind attributes help customers understand their practical needs; they are factors that can be implemented. On the other hand, the heart attributes are the customer\u2019s perception of the brand depending on their experience with the mind attributes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a89681c elementor-widget elementor-widget-image\" data-id=\"a89681c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"464\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-06-1024x594.jpg\" class=\"attachment-large size-large wp-image-4226\" alt=\"brand mind and heart attributes\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-06-1024x594.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-06-300x174.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-06-768x446.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-06-1536x891.jpg 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/12\/Untitled-1-06.jpg 1546w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e521468 elementor-widget elementor-widget-heading\" data-id=\"e521468\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tips for the Year Ahead<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0703029 elementor-widget elementor-widget-text-editor\" data-id=\"0703029\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether your brand uses different types of content or continues with what works best, here are some tips that will be helpful no matter what situation you\u2019re in:<\/p><ol><li>Create a clear and achievable objective<\/li><li>Create relevant content \u2013 think digital-first but with a regional connect. Translate and localise content as needed.<\/li><li>Ensure content is personalised and promoted accordingly<\/li><li>Make content educational \u2013 the audience should find novel value in the content you create<\/li><li>Demonstrate you are the solution<\/li><li>Ensure the content is authentic and has viral value<\/li><li>Use a combo of product and brand narrative + influencer organic content<\/li><li>Use new media choices \u2013 repurposed content using different mediums<\/li><li>Measure content impact and ROI<\/li><li>Avoid using numbers and statistics that often change, especially pandemic related<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ed61c elementor-widget elementor-widget-heading\" data-id=\"23ed61c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e259f45 elementor-widget elementor-widget-text-editor\" data-id=\"e259f45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So this was our round-up of key takeaways from the 2020 Content Management Summit \u2013 Japan and Asia. With the world functioning very differently than it did a few months ago, we\u2019re curious to know how brands like yours have adapted to this changing business environment. If your brand has taken on a new marketing approach recently, share it with us in the comments below!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A brief round-up of content marketing tips from the 2020 Content Management Summit &#8211; Japan and Asia. Learn everything you need to know for the year ahead!<\/p>\n","protected":false},"author":3,"featured_media":4255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Achieve Your Content Marketing Goals For 2021<\/title>\n<meta name=\"description\" content=\"Basic tips to widen your reach and help meet content marketing goals for 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/content-marketing-tips-for-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing Goals For 2021\" \/>\n<meta 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