{"id":17319,"date":"2018-02-12T05:49:00","date_gmt":"2018-02-12T05:49:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=17319"},"modified":"2022-01-19T04:44:36","modified_gmt":"2022-01-19T04:44:36","slug":"localisation-and-data-driven-marketing","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/localisation-and-data-driven-marketing\/","title":{"rendered":"Reimagine Customer Experience with Localised Content and Data Driven Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17319\" class=\"elementor elementor-17319\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45abc132 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45abc132\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-583a1a61 tbh-share-icon\" data-id=\"583a1a61\" data-element_type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-786508e6\" data-id=\"786508e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58d8119f elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"58d8119f\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/multilingual-customer-service.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/multilingual-customer-service\/\">Multilingual Customer Service<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea6a646 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1ea6a646\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Reimagine Customer Experience with Localised Content and Data Driven Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36aeb58e tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"36aeb58e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/mahi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Mahi-1-150x150.png\" alt=\"Picture of Mahi Baid\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMahi Baid\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2018\/02\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 12, 2018<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42107db6 elementor-widget elementor-widget-text-editor\" data-id=\"42107db6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In this time and age, a customer is always spoilt for choice. Marketers have to employ new methods to attract customer attention, present differentiation and offer their value proposition.<\/p><p>At the same time, there is no dearth of businesses relying on old school-advertising and marketing methods. Many of them do not have any definite strategy or goals. This means that with millions of dollars spent on digital marketing, there are very few businesses that are able to make efficient use of the entire ecosystem.<\/p><p>This is why a global content strategy needs to be defined with the due focus on rapidly changing customer preferences. A data-driven approach can help businesses in understanding customer expectations. The groundwork for understanding customer persona usually decides the scope and success of any marketing campaign.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10062439 elementor-widget elementor-widget-heading\" data-id=\"10062439\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Branding and Sales Content Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353fde72 elementor-widget elementor-widget-text-editor\" data-id=\"353fde72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These days, Digital Marketing has become a crucial constituent of the overall marketing mix; according to&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/587208\/digital-marketing-spending\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista<\/a>, global spending on digital marketing will be more than $300 billion in 2020. Marketing departments spending their money in the digital space need to ascertain the benefits, time, costs and risks with digital marketing; this planning should cover three major areas:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24dc96a elementor-widget elementor-widget-text-editor\" data-id=\"24dc96a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>1. Strategy:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83eef7 elementor-widget elementor-widget-image\" data-id=\"d83eef7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/strategy.png\" class=\"attachment-large size-large wp-image-429\" alt=\"strategy\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/strategy.png 1000w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/strategy-300x180.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/strategy-768x461.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe69f0 elementor-widget elementor-widget-text-editor\" data-id=\"dfe69f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One has to give a definite purpose for every digital spending. A firm competing with value offerings might have different goals than those set by a firm competing in the premium offerings market. Your content and overall strategy should identify the market conditions and evaluate your brand\u2019s position in the market. You need to decide whether you want to follow the incumbents or lead the market with disruption.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa9625f elementor-widget elementor-widget-text-editor\" data-id=\"aa9625f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Major Steps in Strategy:<\/p><ol><li>Need analysis. Market size estimations and competitor research<\/li><li>Defining the target customer group<\/li><li>Identification of USPs and campaign definitions<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8272991 elementor-widget elementor-widget-text-editor\" data-id=\"8272991\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>2. Activity Planning:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c253738 elementor-widget elementor-widget-image\" data-id=\"c253738\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/activity-planning.png\" class=\"attachment-large size-large wp-image-430\" alt=\"activity-planning\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/activity-planning.png 1000w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/activity-planning-300x180.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/activity-planning-768x461.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e56e5 elementor-widget elementor-widget-text-editor\" data-id=\"79e56e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This involves calendaring and budget allocation for all activities on SEO, Social Media, SEM (PPC), Email, Display, and Mobile. You will have to define goals, action items, and their frequency, and set up tools for measurements and analysis of the campaign.<\/p><p>The content can be classified into three major buckets depending on your marketing funnel:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198093e tbh-table elementor-widget elementor-widget-text-editor\" data-id=\"198093e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div>\n<table>\n<tbody>\n<tr>\n<th>Top of the funnel content (TOFU)<\/th>\n<th>Middle of the funnel content (MOFU)<\/th>\n<th>Bottom of the funnel\ncontent (BOFU)<\/th>\n<\/tr>\n<tr>\n<td>The content is usually informative in nature explaining a general problem and its solution. This does not include a direct sales pitch.\n<\/td>\n<td>The content pieces generally offer advice on how to buy or select a particular product\/service and gradually prepares the customer to explore your product offerings.<\/td>\n<td>This is the point where one can directly push the customer to start a business or engage in a direct conversation. Those who show a positive response to the BOFU content can be considered as sales qualified leads.<\/td>\n<\/tr>\n\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12186e elementor-widget elementor-widget-text-editor\" data-id=\"b12186e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>3. Analytics<\/strong>:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d770ce7 elementor-widget elementor-widget-image\" data-id=\"d770ce7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/analytics.jpg\" class=\"attachment-large size-large wp-image-431\" alt=\"analytics\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/analytics.jpg 1000w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/analytics-300x180.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/analytics-768x461.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b98619 elementor-widget elementor-widget-text-editor\" data-id=\"6b98619\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A well-defined campaign helps in drawing meaningful insights. For this, marketers need to analyse their campaign progress at pre-defined intervals. With timely analysis, one can ensure transparency and accountability and prevent end surprises. This also helps marketers tweak their strategy in time if they see a need for it.<\/p><p>Marketing automation engines can help you in developing, distributing and tracking of content in different silos and ensuring that your leads are never lost. However, sales conversions are not always as planned. In large organisations, the marketing and sales teams have traditionally worked separately. In such organisation \u2018lead response times\u2019 are usually higher; only 37% of companies in a survey reported that they respond to leads in an hour while 24% of companies took more than 24 hours. This inefficiency can lead to poor conversion ratios. To resolve it, sales and marketing teams need to work together.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2160c60 elementor-widget elementor-widget-heading\" data-id=\"2160c60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Localisation Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ea2ac elementor-widget elementor-widget-image\" data-id=\"22ea2ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/localization-strategy.png\" class=\"attachment-large size-large wp-image-432\" alt=\"localization-strategy\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/localization-strategy.png 1000w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/localization-strategy-300x180.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/localization-strategy-768x461.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb42e7f elementor-widget elementor-widget-text-editor\" data-id=\"bb42e7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Localisation is crucial in this respect. Marketers have to understand local culture and biases before they start a marketing campaign. Very often small mistakes in the localisation of content can cause major damage to a brand. Localisation experts can advise you in improving your marketing efforts basis a particular locale.<\/p><p>Localisation gets increasingly complex with scale, particularly when your operations are spread across the globe. Meeting market expansion needs and cultural sensitivities often become a challenging task for content authors and owners handling enterprise content management processes. User authoring is rarely without errors, even in organisations with mature processes and dedicated quality testing teams. Despite its crucial nature and multiple challenges, localisation is often an afterthought for most enterprises. Marketers must involve\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/\" target=\"_blank\" rel=\"noreferrer noopener\">localisation and strategic planning<\/a>\u00a0in their agendas. Organisations can consider partnering with a professional translation services provider in their\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/\" target=\"_blank\" rel=\"noreferrer noopener\">localisation<\/a>\u00a0efforts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b71601 elementor-widget elementor-widget-heading\" data-id=\"2b71601\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improving Customer Experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c35fff elementor-widget elementor-widget-image\" data-id=\"6c35fff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Improving-the-Customer-Experience.png\" class=\"attachment-large size-large wp-image-433\" alt=\"Improving the Customer Experience\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Improving-the-Customer-Experience.png 1000w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Improving-the-Customer-Experience-300x180.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Improving-the-Customer-Experience-768x461.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b698d03 elementor-widget elementor-widget-text-editor\" data-id=\"b698d03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There was a time when email used to be the only major medium for reaching a customer. However, the customer can now be reached in multiple ways. As a marketer, you need to understand the modern customer preferences. As smartphones have become the primary mode of communication, most of the buying decisions are influenced by what a consumer sees on his\/her smartphone. This is where marketers need to evaluate whether they need a native, hybrid or progressive web application. These technical decisions are crucial in terms of content distribution and customer experience. Several reports indicate that people spend more time on Apps than a browser on a daily basis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab661c elementor-widget elementor-widget-text-editor\" data-id=\"dab661c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social media is another default channel for engaging customers. Every successful company today has a social media strategy that can be skewed more towards branding or sales \u2013 depending on its objectives. Social channels also provide huge advantages in customer service and PR.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31172e5 elementor-widget elementor-widget-text-editor\" data-id=\"31172e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Meanwhile, there has been a definite shift in the way brands interact with customers. Till the early nineties, marketers largely relied on demographic and geographic data for customer segmentation. With the Internet, browser cookies became the holy grail of classifying and targeting users. However, big data and artificial intelligence are now helping marketers target customers on an individual level.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c9281 elementor-widget elementor-widget-text-editor\" data-id=\"65c9281\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/indianexpress.com\/article\/technology\/tech-news-technology\/microsoft-ai-powered-bots-to-change-customers-experience-satya-nadella-3030908\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Satya Nadella<\/a>, while speaking at a conference last year, said that \u201cBots are now learning in human context and the relevant thing for us is to make them intelligent as we learn from customers\u2019 experience\u2026non-IT fields are going digital in a big way. Internet-connected cars, elevators, smart cities \u2013 you name it. Internet of Things (IoT) is the future and we at Microsoft are ready for the upcoming challenges.\u201d His statement reflects a common sentiment among all tech-giants working towards transforming retail operations and the customer experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7034629 elementor-widget elementor-widget-text-editor\" data-id=\"7034629\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elocaz m_b_50\"><p>Marketers need to explore how their content strategy is aligned with the latest advancements in artificial intelligence-based chat apps, automated advisors, and personal assistants. 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