{"id":19923,"date":"2019-03-29T03:39:00","date_gmt":"2019-03-29T03:39:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=19923"},"modified":"2023-06-27T08:32:51","modified_gmt":"2023-06-27T08:32:51","slug":"language-localisation-in-india","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/","title":{"rendered":"The Importance of Language Localisation in India"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19923\" class=\"elementor elementor-19923\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-341ecae4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"341ecae4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bdebc8d\" data-id=\"3bdebc8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ca91076 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"6ca91076\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/translation-and-localisation\/\">Translation and Localisation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c80a6f tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"13c80a6f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/alpi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Alpi-1-150x150.png\" alt=\"Picture of Alpi Mantry\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAlpi Mantry\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2019\/03\/29\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 29, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ed496f elementor-widget elementor-widget-text-editor\" data-id=\"69ed496f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>With over\u00a0<a href=\"https:\/\/indianexpress.com\/article\/india\/more-than-19500-mother-tongues-spoken-in-india-census-5241056\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">19500 mother tongues or dialects<\/a>\u00a0spoken across India, the\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/linguistic-diversity-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">language diversity in India<\/a>\u00a0is absolutely massive. There is a saying in India, \u2018<em>The language in India changes every few kilometres as does the water<\/em>\u2019.<\/p><p>This sums up the nature of India\u2019s language diversity.<\/p><p>States in India have been organised on\u00a0<a href=\"https:\/\/en.m.wikipedia.org\/wiki\/States_Reorganisation_Act,_1956\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">linguistic lines<\/a>; this means their boundaries have been drawn up keeping in mind the language most commonly spoken by the population of a particular region. But, this doesn\u2019t mean a single language is spoken across a particular State. Take for example the case of Gujarat, the major languages spoken include, standard Gujarati (the state language), dialects like Kathiyawadi (Saurashtra), Bhili (spoken largely by tribals), Sindhi, Marathi, and more.<\/p><p>So even if there is a State language, the way this language is spoken across the State is different. And again, considering the fact that people from different parts of India migrate to a particular State in search of jobs and better living conditions, they bring their own language with them. This language (in the case of Gujarat \u2013 Marathi, and Sindhi) gets woven into the linguistic fabric of the State.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2995eff4 elementor-widget elementor-widget-heading\" data-id=\"2995eff4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">The Politics of Language<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cdb9e16 elementor-widget elementor-widget-text-editor\" data-id=\"2cdb9e16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Passion is a double-edged sword. Too much of it is a bad thing and this is what has happened to language in India. \u00a0Passion for language (mother tongue or the State language) has sometimes translated into language chauvinism in India. There have been plenty of socio-political movements in India driven by the need to give importance to the language most commonly spoken across a particular State.<\/p><p>Language chauvinism comes out in varying degrees and forms. At the most basic level, it can take the form of a person choosing not to communicate in a language other than his mother tongue, irrespective of whether he knows a common language spoken by the person trying to communicate with him.<\/p><p>At the more advanced and dangerous level, it can mean getting into a physical altercation with people who do not speak your language and foisting your preference on them.<\/p><p>One of the reasons localising your business, its messaging, and products and services is so critical in India is that the language chauvinism is also reflected in the consumer choices people can make. If a brand is talking to them in their language, they prefer it over another brand, that isn\u2019t.<\/p><p>One could also say that the political class in India has on many occasions exploited this chauvinism to their advantage. Currently, there is a huge debate happening in India around the imposition of Hindi, a case in point being\u00a0<a href=\"https:\/\/scroll.in\/article\/846121\/karnatakas-battle-against-hindi-has-national-implications-but-its-the-wrong-battle\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Karnataka<\/a>, where Kannada, a Dravidian language is spoken by the vast majority of people.<\/p><p>There is also a prevailing misconception that Hindi is the national language of India; actually, it isn\u2019t and India has no national language. Hindi is the designated official language of the Government of India. This is a distinction that even businesses must understand; if you think all you need to do to localise your business for the Indian market is focus on Hindi, then you are sadly mistaken.<\/p><p>The Indian government is being seen by people as trying to\u00a0<a href=\"https:\/\/indianexpress.com\/article\/opinion\/web-edits\/by-pushing-hindi-is-the-government-pushing-it-4619642\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">push Hindi<\/a> and there are States and people in these states resisting this move. How this will pan out in the future is anybody\u2019s guess, but one thing is for sure \u2013 the preference of people for content in their local languages is rising (whatever the reasons), and will continue to rise, which essentially means businesses will have their work cut out for them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c88edf2 elementor-widget elementor-widget-heading\" data-id=\"c88edf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Indian Demographic Expects Businesses to Localise<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0debd80 elementor-widget elementor-widget-text-editor\" data-id=\"0debd80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>India is one of the world\u2019s fastest-growing economies and accounts for\u00a0<a href=\"https:\/\/www.imf.org\/en\/News\/Articles\/2018\/08\/07\/NA080818-India-Strong-Economy-Continues-to-Lead-Global-Growth\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">15% of global growth<\/a>. \u00a0If you are a business and want to make the most of the various growth opportunities in the Indian market, you must\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">localise your business content<\/a>\u00a0in local Indian languages.<\/p><p>According to a recent\u00a0<a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/in\/pdf\/2017\/04\/Indian-languages-Defining-Indias-Internet.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">KPMG and Google report<\/a>, it is estimated that the Indian language internet user base in India will reach a massive figure of 536 million by 2021.<\/p><p>What we are essentially looking at is a massive target audience that prefers consuming content in their native language. Can your business ignore this audience? Certainly not! Yes, most Indians realise the importance of English and take pains to understand and communicate in the language (it\u2019s a professional necessity), however, when they are searching for brands, and looking for information on products and services, they prefer to do it in their mother tongue.<\/p><p>Another reason why localisation in Indian languages is necessary is that the essence of messaging might be lost on the target audience.<\/p><p>Let\u2019s take the example of a slogan that captures the defining personality of your brand. This slogan is in English, and it does its job beautifully in the English-speaking world. Cut to India, wherein you want to target a few specific states (considering the nature of your product), one of these being Tamil Nadu. In this particular case, it is imperative that you translate this slogan into Tamil, and it shouldn\u2019t just be a literal translation. It needs to have a cultural and colloquial flourish, to make an impact.<\/p><p>A huge factor that decides business success is the trust people have in your products and services. The trust factor can be built only if your target audience understands what your business is all about, the benefits its products and services bring to the table and the core USP. This can be best be conveyed in the local language, to ensure that your audience has total clarity on the subject of your products and services and there is no confusion in their minds.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9788781 elementor-widget elementor-widget-heading\" data-id=\"9788781\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brands are Localising for Indian Markets<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3509ce9 elementor-widget elementor-widget-text-editor\" data-id=\"3509ce9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So, the question is \u2013 are brands localising for regional Indian markets? The simple and emphatic answer is,\u00a0<em>yes<\/em>.<\/p><p>Here are a few examples of brands subscribing to the power of localisation to woo consumers:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b6e116 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"48b6e116\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PepsiCo is labelling its products in regional languages to attract local consumers.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">There is a misconception that localisation only refers to messaging. Product localisation is also big in India, wherein brands like Coca Cola plans to localise a massive 2\/3rd of its product portfolio in India.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Broadcasters are now focusing their attention on regional language content because their consumption is witnessing an uptick. Four South Indian language channels saw a 7% growth, while regional language channels such as Marathi, Bangla, etc., witnessed a 26% growth. So, what does this mean for businesses? You now have popular regional channels that can broadcast your localised messaging for that particular regional market.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a763ac elementor-widget elementor-widget-text-editor\" data-id=\"61a763ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>E.g. This Fortune Sunflower Oil in Tamil<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28457714 elementor-widget elementor-widget-video\" data-id=\"28457714\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/7AkkkVm4trs&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e7df2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b9e7df2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Streaming Channels like Amazon Prime Video have introduced user interfaces in regional languages. No prizes for guessing why? They want to target regional users.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9c0c3 elementor-widget elementor-widget-text-editor\" data-id=\"1b9c0c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here\u2019s its interface in Telugu:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-028fa73 elementor-widget elementor-widget-image\" data-id=\"028fa73\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/lh3.googleusercontent.com\/N2hzac5RhObiVct5V_xrXRi1XZW7Ef04FMsiHQqpTElCCuA1Yf7Cj3bQQ1rs2cok2aScUn9v-_bhELWhZ2S8nDAz66Z5f35p2CNvXpRtt5TdoNClwLtZHuGuFrq3HWES4ij9jZoiDFaMm84-PA\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Amazon Prime Telugu<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c778a elementor-widget elementor-widget-text-editor\" data-id=\"61c778a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These are just some of the examples wherein, brands are focusing on localising their messaging in regional Indian languages. As more and more brands start realising the importance of localisation, you are going to find more corporate material that will cater to local language demands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f84774a elementor-widget elementor-widget-heading\" data-id=\"f84774a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e616b3 elementor-widget elementor-widget-text-editor\" data-id=\"4e616b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You cannot ignore localisation in Indian languages. It\u2019s all about exploiting an opportunity. You know the regional Indian population expects content in their language and can consume it comfortably and in a manner that makes more of an impact on their minds. So why wouldn\u2019t you want to localise your business content?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8216;The language in India changes every few kilometers as does the water.&#8217; Localised content is the need of the hour for regional markets in India. <\/p>\n","protected":false},"author":7,"featured_media":1275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Language Localisation Is Important In India - Translate By Humans<\/title>\n<meta name=\"description\" content=\"Why language localisation is the next step for India and the businesses that have been able to successfully localise for regional Indian markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Language Localisation In India - Importance &amp; Benefits\" \/>\n<meta property=\"og:description\" content=\"&#039;The language in India changes every few kilometers as does the water.&#039; Localised content is the need of the hour for regional markets in India.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Translate By Humans\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-29T03:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T08:32:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/03\/TBH-logo.svg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alpi Mantry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Importance Of Language Localisation In India\" \/>\n<meta name=\"twitter:description\" content=\"&#039;The language in India changes every few kilometers as does the water.&#039; Localised content is the need of the hour for regional markets in India.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alpi Mantry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/\"},\"author\":{\"name\":\"Alpi Mantry\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/9a73412a66211ba3f6e80749d3c68835\"},\"headline\":\"The Importance of Language Localisation in India\",\"datePublished\":\"2019-03-29T03:39:00+00:00\",\"dateModified\":\"2023-06-27T08:32:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/\"},\"wordCount\":1242,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/translatebyhumans.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Language_Article_2.jpg\",\"articleSection\":[\"Translation and Localisation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/\",\"url\":\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/\",\"name\":\"Why Language Localisation Is Important In India - Translate By Humans\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Language_Article_2.jpg\",\"datePublished\":\"2019-03-29T03:39:00+00:00\",\"dateModified\":\"2023-06-27T08:32:51+00:00\",\"description\":\"Why language localisation is the next step for India and the businesses that have been able to successfully localise for regional Indian markets.\",\"breadcrumb\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#primaryimage\",\"url\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Language_Article_2.jpg\",\"contentUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Language_Article_2.jpg\",\"width\":1800,\"height\":506,\"caption\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/translatebyhumans.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Translation and Localisation\",\"item\":\"https:\/\/translatebyhumans.com\/blog\/category\/translation-and-localisation\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Importance of Language Localisation in India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/translatebyhumans.com\/#website\",\"url\":\"https:\/\/translatebyhumans.com\/\",\"name\":\"Translate By Humans\u2122\",\"description\":\"Professional Human Translation Services\",\"publisher\":{\"@id\":\"https:\/\/translatebyhumans.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/translatebyhumans.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/translatebyhumans.com\/#organization\",\"name\":\"Translate By Humans\",\"url\":\"https:\/\/translatebyhumans.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/04\/logo-12-02.png\",\"contentUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/04\/logo-12-02.png\",\"width\":502,\"height\":209,\"caption\":\"Translate By Humans\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/9a73412a66211ba3f6e80749d3c68835\",\"name\":\"Alpi Mantry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Alpi-1-150x150.png\",\"contentUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Alpi-1-150x150.png\",\"caption\":\"Alpi Mantry\"},\"description\":\"Alpi Mantry is the Co-Founder and COO at Translate By Humans. She has more than 10 years of extensive experience working at companies like Oracle, Deloitte, and Infosys. Alpi has been with Translate By Humans for over 5 years and works with all our esteemed global clients such as Vogue, Nike, HSBC, Google, Amazon, and many more for localising their content and solving their translation woes. Alpi is a regular contributor to credible platforms such as Business.com, Tech in Asia, Applift, Nimble, and several others. Along with developing and managing clientele at Translate By Humans, Alpi is also a professional photographer and takes the most interesting pictures.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Language Localisation Is Important In India - Translate By Humans","description":"Why language localisation is the next step for India and the businesses that have been able to successfully localise for regional Indian markets.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/","og_locale":"en_US","og_type":"article","og_title":"Language Localisation In India - Importance & Benefits","og_description":"'The language in India changes every few kilometers as does the water.' Localised content is the need of the hour for regional markets in India.","og_url":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/","og_site_name":"Translate By Humans\u2122","article_published_time":"2019-03-29T03:39:00+00:00","article_modified_time":"2023-06-27T08:32:51+00:00","og_image":[{"width":1800,"height":506,"url":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/03\/TBH-logo.svg","type":"image\/jpeg"}],"author":"Alpi Mantry","twitter_card":"summary_large_image","twitter_title":"Importance Of Language Localisation In India","twitter_description":"'The language in India changes every few kilometers as does the water.' Localised content is the need of the hour for regional markets in India.","twitter_misc":{"Written by":"Alpi Mantry","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#article","isPartOf":{"@id":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/"},"author":{"name":"Alpi Mantry","@id":"https:\/\/translatebyhumans.com\/#\/schema\/person\/9a73412a66211ba3f6e80749d3c68835"},"headline":"The Importance of Language Localisation in India","datePublished":"2019-03-29T03:39:00+00:00","dateModified":"2023-06-27T08:32:51+00:00","mainEntityOfPage":{"@id":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/"},"wordCount":1242,"commentCount":0,"publisher":{"@id":"https:\/\/translatebyhumans.com\/#organization"},"image":{"@id":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#primaryimage"},"thumbnailUrl":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Language_Article_2.jpg","articleSection":["Translation and Localisation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/","url":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/","name":"Why Language Localisation Is Important In India - Translate By Humans","isPartOf":{"@id":"https:\/\/translatebyhumans.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#primaryimage"},"image":{"@id":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#primaryimage"},"thumbnailUrl":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Language_Article_2.jpg","datePublished":"2019-03-29T03:39:00+00:00","dateModified":"2023-06-27T08:32:51+00:00","description":"Why language localisation is the next step for India and the businesses that have been able to successfully localise for regional Indian markets.","breadcrumb":{"@id":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#primaryimage","url":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Language_Article_2.jpg","contentUrl":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Language_Article_2.jpg","width":1800,"height":506,"caption":""},{"@type":"BreadcrumbList","@id":"https:\/\/translatebyhumans.com\/blog\/language-localization-in-india\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/translatebyhumans.com\/"},{"@type":"ListItem","position":2,"name":"Translation and Localisation","item":"https:\/\/translatebyhumans.com\/blog\/category\/translation-and-localisation\/"},{"@type":"ListItem","position":3,"name":"The Importance of Language Localisation in India"}]},{"@type":"WebSite","@id":"https:\/\/translatebyhumans.com\/#website","url":"https:\/\/translatebyhumans.com\/","name":"Translate By Humans\u2122","description":"Professional Human Translation Services","publisher":{"@id":"https:\/\/translatebyhumans.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/translatebyhumans.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/translatebyhumans.com\/#organization","name":"Translate By Humans","url":"https:\/\/translatebyhumans.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/translatebyhumans.com\/#\/schema\/logo\/image\/","url":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/04\/logo-12-02.png","contentUrl":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/04\/logo-12-02.png","width":502,"height":209,"caption":"Translate By Humans"},"image":{"@id":"https:\/\/translatebyhumans.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/translatebyhumans.com\/#\/schema\/person\/9a73412a66211ba3f6e80749d3c68835","name":"Alpi Mantry","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/translatebyhumans.com\/#\/schema\/person\/image\/","url":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Alpi-1-150x150.png","contentUrl":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Alpi-1-150x150.png","caption":"Alpi Mantry"},"description":"Alpi Mantry is the Co-Founder and COO at Translate By Humans. She has more than 10 years of extensive experience working at companies like Oracle, Deloitte, and Infosys. Alpi has been with Translate By Humans for over 5 years and works with all our esteemed global clients such as Vogue, Nike, HSBC, Google, Amazon, and many more for localising their content and solving their translation woes. Alpi is a regular contributor to credible platforms such as Business.com, Tech in Asia, Applift, Nimble, and several others. Along with developing and managing clientele at Translate By Humans, Alpi is also a professional photographer and takes the most interesting pictures."}]}},"_links":{"self":[{"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/posts\/19923"}],"collection":[{"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/comments?post=19923"}],"version-history":[{"count":0,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/posts\/19923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/media\/1275"}],"wp:attachment":[{"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/media?parent=19923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/categories?post=19923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/tags?post=19923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}