{"id":17510,"date":"2018-01-04T03:08:00","date_gmt":"2018-01-04T03:08:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=17510"},"modified":"2023-02-09T06:03:05","modified_gmt":"2023-02-09T06:03:05","slug":"mastering-localisation-for-international-seo","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/mastering-localisation-for-international-seo\/","title":{"rendered":"Complete Guide To Mastering Localisation For International SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17510\" class=\"elementor elementor-17510\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96a145c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96a145c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a99591b tbh-share-icon\" data-id=\"5a99591b\" data-element_type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d258389\" data-id=\"3d258389\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23b8eece elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"23b8eece\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/international-business.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/international-business\/\">International Business<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e087a2 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"34e087a2\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/alpi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Alpi-1-150x150.png\" alt=\"Picture of Alpi Mantry\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAlpi Mantry\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2018\/01\/04\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 4, 2018<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307a03b6 elementor-widget elementor-widget-text-editor\" data-id=\"307a03b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>One of the most cost-effective ways to expand your business to newer countries and markets is through international search engine optimisation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e289c7c elementor-widget elementor-widget-text-editor\" data-id=\"e289c7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As the VP of Customer Relationships &amp; Growth at Translate by Humans, I\u2019ve worked with 100+ global brands and businesses to boost their International SEO using localisation\u00a0of their content, websites, games, apps and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66eacf5 elementor-widget elementor-widget-text-editor\" data-id=\"66eacf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We have created this guide to help you master localisation for International SEO along with the steps and strategies used by some of the famous brands we have worked with.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd52db3 elementor-widget elementor-widget-heading\" data-id=\"cd52db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Importance of International SEO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49a309 elementor-widget elementor-widget-text-editor\" data-id=\"b49a309\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In plain words, SEO is the process of improving your website\u2019s visibility for users to know about your business and increasing the reach to your website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8a72f elementor-blockquote--skin-clean elementor-blockquote--align-left tbh-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"ff8a72f\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 30-04-2024 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote 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.elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-style:solid;border-inline-start-width:7px;padding-inline-start:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tInternational SEO is the process of optimising your website for search engines to easily identify the countries you are targeting and the languages you use for business.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">MOZ<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be2662 elementor-widget elementor-widget-text-editor\" data-id=\"4be2662\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>International SEO focuses on optimising and localising your website to increase your visibility in different international markets to target global users.<\/p><p>For instance, if your users are located in China, they would prefer interacting with the Chinese version of your website.<\/p><p>Likewise, when visitors elsewhere are searching for the same thing, you wouldn\u2019t want them to see the Chinese website.<\/p><p>That\u2019s where international SEO comes into the picture \u2013 it helps your business reach the right audience using web pages specifically for them, <a href=\"https:\/\/translatebyhumans.com\/blog\/4-tips-for-increasing-your-search-rankings-in-multiple-countries\/\" target=\"_blank\" rel=\"noopener\">to improve the performance of a business process<\/a>\u00a0online.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48ebd4 elementor-widget elementor-widget-text-editor\" data-id=\"a48ebd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>This article covers:<\/strong><\/p><ol><li>Search engines used in different countries<\/li><li>Researching the keywords used locally<\/li><li>Targeting countries with sufficient organic search volume<\/li><li>Importance of professional translators<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a04c6 elementor-widget elementor-widget-heading\" data-id=\"37a04c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Search engines use in different countries<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-affe288 elementor-widget elementor-widget-text-editor\" data-id=\"affe288\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As you consider expanding your business to other markets, check the top search engines in each of these markets.<\/p><p>While Google enjoys a market share of 87% in no less than 21 of the top 31 countries, there are several countries where other search engines dominate.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8db37 elementor-widget elementor-widget-image\" data-id=\"7d8db37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/returnonnow.com\/2012\/06\/search-engine-market-share-country\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"715\" height=\"225\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-1.png\" class=\"attachment-large size-large wp-image-391\" alt=\"Search engines use in different countries\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-1.png 715w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-1-300x94.png 300w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b82608 elementor-widget elementor-widget-text-editor\" data-id=\"4b82608\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this article, we focus on countries using\u00a0<em>Google<\/em>\u00a0as the search engine of choice.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7283d31 elementor-widget elementor-widget-heading\" data-id=\"7283d31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Researching the keywords used locally<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0880ec7 elementor-widget elementor-widget-text-editor\" data-id=\"0880ec7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The initial keyword search allows you to identify the top countries, languages, and markets bringing in major traffic to your website.<\/p><p>Prioritise markets with a high or medium organic search visibility, positive trend, and above-quality conversions \u2013 while entering a new market.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5415b elementor-widget elementor-widget-text-editor\" data-id=\"4b5415b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Markets with minimum organic search visibility and traffic don\u2019t mean that you leave them aside. It rather means, if there isn\u2019t enough organic search volume for them, you will need much more resources and time to gain the desired search visibility.<\/p><p>The initial research helps validate the starting point and the growth potential for each international market. This allows you to prioritise and set your targets.<\/p><p>The tools which would help you with this are:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f4ef0 elementor-widget elementor-widget-text-editor\" data-id=\"39f4ef0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/ads.google.com\/intl\/en_in\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Google Keyword Planner<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0821270 elementor-widget elementor-widget-text-editor\" data-id=\"0821270\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instead of Google Keyword Planner, based on the search engine used by your target market, you could also use\u00a0<a href=\"https:\/\/www.bing.com\/webmasters\/help\/keyword-research-628070b6\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Bing keyword search tool<\/a>\u00a0or\u00a0<a href=\"https:\/\/wordstat.yandex.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Yandex keyword tool<\/a>.<\/p><p>Along with giving relevant keyword ideas, they show data about the \u201cofficial\u201d organic search volume and trends provided by the search engine. Use these numbers as a reference.<\/p><p>Select the relevant country and language from the options to get more accurate data for the specific market.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb0cb7 elementor-widget elementor-widget-text-editor\" data-id=\"9cb0cb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">SimilarWeb<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76820c elementor-widget elementor-widget-text-editor\" data-id=\"d76820c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to the \u201cTop Sites\u201d list, it helps you identify websites with the highest traffic for any country and sector \u2013 to know the potential competitors for every international market.<\/p><p>For each of the listed sites, SimilarWeb provides information about the search keywords and search traffic channels that you can further use for your keyword research.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529b5aa elementor-widget elementor-widget-image\" data-id=\"529b5aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"681\" height=\"656\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-2-.png\" class=\"attachment-large size-large wp-image-392\" alt=\"SimilarWeb\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-2-.png 681w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-2--300x289.png 300w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2db415 elementor-widget elementor-widget-text-editor\" data-id=\"d2db415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">SEMRush<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547ae49 elementor-widget elementor-widget-text-editor\" data-id=\"547ae49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Take the websites identified using SimilarWeb \u2013 to search for ideas and volume with a keyword and on any website. SEMRush supports 25 countries.<\/p><p>From all this, it is clear that you would need native support for accurate keyword research, even if it\u2019s your own language in a different country.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5448475 elementor-widget elementor-widget-image\" data-id=\"5448475\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"371\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-3.png\" class=\"attachment-large size-large wp-image-393\" alt=\"SEMRush\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-3.png 800w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-3-300x139.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-3-768x356.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e92a9 elementor-widget elementor-widget-image\" data-id=\"27e92a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"510\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-4.png\" class=\"attachment-large size-large wp-image-394\" alt=\"SEMRush Languages\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-4.png 567w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-4-300x270.png 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9ab38 elementor-widget elementor-widget-text-editor\" data-id=\"7f9ab38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After selecting the most relevant keywords ranking in different search engines of your international target audience and knowing their organic search volume, it is now time to verify the difficulty in ranking them.<\/p><p>Based on the popularity and relevance, the\u00a0<a href=\"https:\/\/moz.com\/explorer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Moz Keyword Difficulty tool<\/a>\u00a0identifies the competitive level of the keywords.<\/p><p>After knowing the level of competition, check the current rankings for each of the selected keywords. Tools such as\u00a0<a href=\"https:\/\/authoritylabs.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Authority Labs<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.advancedwebranking.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Advanced Web Ranking<\/a>\u00a0help you check the rankings for the targeted countries.<\/p><p>Now that you\u2019ve identified the search potential of a keyword for each country and language, let\u2019s target countries with sufficient organic search volume.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3489698 elementor-widget elementor-widget-heading\" data-id=\"3489698\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Targeting countries with sufficient organic search volume<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9212653 elementor-widget elementor-widget-text-editor\" data-id=\"9212653\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Select countries with sufficient organic search volume consisting of relevant and competitive keywords to compensate for your SEO efforts.<\/p><p>Suppose the selected keywords do not have enough organic search volume in the targeted country. In such a case, you can target the language instead.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d63c9 elementor-widget elementor-widget-text-editor\" data-id=\"c7d63c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let\u2019s take the example of a country like Sweden. According to the\u00a0<a href=\"https:\/\/ec.europa.eu\/education\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">European Commission\u2019s Eurobarometer of 2012<\/a>, 86 per cent of Swedes speak English.<\/p><p>If the traffic volume here is too low but much higher when targeting the language (English), then start by targeting the language.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d18190 elementor-widget elementor-widget-text-editor\" data-id=\"9d18190\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>However, the location would be a much more important factor for an e-commerce website such as Amazon than for a software offering service such as Skype.<\/p><p>The country targeted approach maximises a website\u2019s chances to connect with the audience and succeed.<\/p><p>Research published in the\u00a0<a href=\"https:\/\/hbr.org\/2012\/08\/speak-to-global-customers-in-t\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Harvard Business Review<\/a>\u00a0shows that the native language can influence our behaviour and purchasing habits. The results were:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80155b8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"80155b8\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1% of consumers spend most or all of their time on websites in their own langue. Building a website in one language means you are missing out on a huge potential client market.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4% of consumers are more likely to buy products that provide information in their own language. With numerous products available, today\u2019s consumer is undertaking his own research before making a purchasing decision. If your product\u2019s description isn\u2019t in their native language, chances are they wouldn\u2019t buy it.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Further, 56.2% of consumers in the study say the ability to obtain information in their native language is even more important than the price. While offering the product at a lower price is a tactic commonly used in this competitive market, the use of native language makes an even bigger impact than you would realise.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce121b6 elementor-widget elementor-widget-text-editor\" data-id=\"ce121b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another report published by the European Commission found 90% of internet users in the EU preferred visiting a website in their own language when given a choice.<\/p><p>No business could ignore the possibility of adding 90 per cent of a country\u2019s internet users to their list of prospective customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2d535 elementor-widget elementor-widget-image\" data-id=\"ee2d535\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.shopify.com\/enterprise\/global-ecommerce-statistics\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"535\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-5-1.png\" class=\"attachment-large size-large wp-image-395\" alt=\"Localization\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-5-1.png 604w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-5-1-300x266.png 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e14111 elementor-widget elementor-widget-heading\" data-id=\"5e14111\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Importance of professional translators<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a68433 elementor-widget elementor-widget-text-editor\" data-id=\"2a68433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now that you\u2019ve identified the keywords, language and the country to target, translate (if the language is targeted) or localise (if the country is targeted) different elements of your website using keywords and phrases identified.<\/p><p>However, there\u2019s a huge difference between translating the actual meaning vs simply converting words from one language to another.<\/p><p>Despite all the advances in AI and machine learning, authentic <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/\" target=\"_blank\" rel=\"noopener\">human translation<\/a> beats machine translation. This is because the goal of localisation is to reach out and leverage the culture of people in your target market.<\/p><p>Slang, slogans, and idioms are best used to convey your message and should be translated such that they resonate with the audience in a more personal way.<\/p><p>Google Translate and other machine translators are capable of word-to-word translations but often miss out on getting the meaning right.<\/p><p>Even some of the top brands have been a victim of inaccurate machine translation. The resultant translation comes off as impersonal which damages the brand\u2019s reputation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cff08 elementor-widget elementor-widget-image\" data-id=\"b2cff08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.shopify.com\/enterprise\/global-ecommerce-statistics\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"306\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-6-768x306-1.png\" class=\"attachment-large size-large wp-image-397\" alt=\"mercedes benz Bensi\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-6-768x306-1.png 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-6-768x306-1-300x120.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40750c0 elementor-widget elementor-widget-image\" data-id=\"40750c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.shopify.com\/enterprise\/global-ecommerce-statistics\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"532\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-7-1.png\" class=\"attachment-large size-large wp-image-398\" alt=\"Pepsi Slogan Localization Fail\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-7-1.png 627w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-7-1-300x255.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027c26b elementor-widget elementor-widget-heading\" data-id=\"027c26b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">So why do you need professional translators?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e39f7c elementor-widget elementor-widget-text-editor\" data-id=\"8e39f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your website and software need a\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">professional translator<\/a>\u00a0to trigger an intimate bond with the reader. A machine cannot properly sell your product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3595a53 elementor-widget elementor-widget-text-editor\" data-id=\"3595a53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For example, Google Translate cannot understand your company\u2019s slogan or tagline. It can translate an idiom in its literal meaning. But a native translator adds context and tone of voice to your text.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538af91 elementor-widget elementor-widget-text-editor\" data-id=\"538af91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you need to know the Mandarin term for \u201cmollusk\u201d(its Ru\u01cent\u01d0 d\u00f2ngw\u00f9), Google Translate will help you. If you need to understand the crux of the sentence, headline or content, Google Translate works fine. \u00a0However, if your end goal is to professionally translate content for marketing purpose, hire native <a href=\"https:\/\/translatebyhumans.com\/\" target=\"_blank\" rel=\"noopener\">professional translators<\/a>. \u00a0A professional translator is well-versed in the native language and specialises in\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/document\/\" target=\"_blank\" rel=\"noopener\"> translating content<\/a> into the\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/website\/\" target=\"_blank\" rel=\"noopener\"> local language<\/a>. \u00a0Since they are closely acquainted with the nuances of that language and culture, they are the most reliable resource to localise your content. \u00a0Along with the content, local translators ensure the images are culturally appropriate and relatable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-012dedf elementor-widget elementor-widget-text-editor\" data-id=\"012dedf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let\u2019s take the example of Zynga Japan, the company that built Farmville and Cityville. They incorporated Japan\u2019s flag in their homepage banner. Clearly, the website is localised, taking into consideration the Japanese audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07acd63 elementor-widget elementor-widget-image\" data-id=\"07acd63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hostmds.com\/blog\/category\/web-2-0\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"241\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-8-1.jpg\" class=\"attachment-large size-large wp-image-399\" alt=\"zynga japan\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-8-1.jpg 640w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-8-1-300x113.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd91015 elementor-widget elementor-widget-heading\" data-id=\"dd91015\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Poor translation leaves a bad impression on the potential customer<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f93d30 elementor-widget elementor-widget-text-editor\" data-id=\"9f93d30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As a reader, if you encounter poor translation and grammatical errors on a website or advertisements, you immediately doubt the credibility of the company. Your content becomes boring, robotic and the visitor would be far unlikely to buy your product or engage with the content.<\/p>\n<p>There are greater chances of a user engaging with your app, website or software when there are local references, relevant products displayed, and relevant descriptions written. This is an important parameter for a visitor to connect with your brand.<\/p>\n<p>Every element counts \u2013 currency, date, contact number and colours.<\/p>\n<p>If the text is perfect and the currency foreign with an overseas contact number \u2013 do you think the visitor would be compelled to take the next step?<\/p>\n<p>Remember, while entering a local market, you are competing with businesses that are already targeted locally.<\/p>\n<p>You need to demonstrate that you can offer the same local service and experiences.<\/p>\n<p>Brands such as Rakuten are so particular about localisation that they take into consideration that audiences in different countries interact differently with a website.<\/p>\n<p>Let\u2019s consider their English and Japanese website layouts.<\/p>\n<p>While western websites have clean designs and interfaces, the Japanese sites are full of text images, animations, vibrant colours, and scrolling layouts. Rakuten\u2019s website has different layouts in both English and Japanese.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebae7fb elementor-widget elementor-widget-image\" data-id=\"ebae7fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hostmds.com\/blog\/category\/web-2-0\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"103\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-10.png\" class=\"attachment-large size-large wp-image-400\" alt=\"Rakuten\u2019s website\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-10.png 640w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-10-300x48.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230533b elementor-widget elementor-widget-heading\" data-id=\"230533b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af197e elementor-widget elementor-widget-text-editor\" data-id=\"2af197e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The truth about internationalising SEO is that you need to do this individually for each culture\/country you are targeting. You cannot ignore this while undertaking globalisation of your brand or product.<\/p><p>Without keyword research, you are minimising the chances of greater visibility on search engines.<\/p><p>While taking the language into consideration, target groups of people along with the nation. People are not limited by borders, nor should your targeting be.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One of the most cost-effective ways to expand your business to newer countries and markets is through international search engine optimisation.<\/p>\n","protected":false},"author":7,"featured_media":722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Complete Guide To Mastering Localisation For International SEO<\/title>\n<meta name=\"description\" content=\"The complete guide to help you master localisation for International SEO along with the steps and strategies used by global brands and businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/mastering-localisation-for-international-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Localisation For International SEO - A Complete Guide\" \/>\n<meta property=\"og:description\" content=\"Localise and expand your business to newer countries and markets through international search engine optimisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/translatebyhumans.com\/blog\/mastering-localisation-for-international-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Translate By Humans\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-04T03:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-09T06:03:05+00:00\" \/>\n<meta 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