{"id":17025,"date":"2018-03-22T05:18:00","date_gmt":"2018-03-22T05:18:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=17025"},"modified":"2023-06-27T12:52:00","modified_gmt":"2023-06-27T12:52:00","slug":"a-guide-to-overcoming-the-challenges-of-selling-internationally-on-amazon","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/overcoming-the-challenges-of-selling-internationally-on-amazon\/","title":{"rendered":"A Guide to Overcoming the Challenges of Selling Internationally on Amazon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17025\" class=\"elementor elementor-17025\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-574c2dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"574c2dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87b5fb9\" data-id=\"87b5fb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7b22d1 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"e7b22d1\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/international-business.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/international-business\/\">International Business<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb3edf tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"afb3edf\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/dthrelfall2\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/4ef7e4f6cb70b3dc58ee86cc0d764531?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Daniel Threlfall\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tDaniel Threlfall\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2018\/03\/22\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 22, 2018<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a2193 elementor-widget elementor-widget-text-editor\" data-id=\"e5a2193\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Amazon is the world\u2019s digital marketplace and has spread its tentacles to a wide range of industries. Whether it\u2019s clothing, electronics or grocery delivery, it seems that Amazon has a hand in nearly everything these days.<\/p><p>Recent data from Statista really sheds light on Amazon\u2019s dominance.<\/p><p>According to their research, it owned\u00a0<a href=\"https:\/\/www.emarketer.com\/newsroom\/index.php\/amazons-share-us-ecommerce-surpass-40-2017\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">43.5 per cent<\/a>\u00a0of US retail E-commerce sales in 2017\u2014equaling\u00a0<a href=\"https:\/\/www.statista.com\/topics\/846\/amazon\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">$178 billion<\/a>\u00a0in net sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a335f2 elementor-widget elementor-widget-image\" data-id=\"7a335f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"329\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/unnamed.png\" class=\"attachment-large size-large wp-image-442\" alt=\"E-commerce sales in 2017\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/unnamed.png 512w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/unnamed-300x193.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f569a elementor-widget elementor-widget-text-editor\" data-id=\"53f569a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Globally, Amazon had\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/476196\/number-of-active-amazon-customer-accounts-quarter\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">310 million<\/a>\u00a0customer accounts worldwide in Q1 of 2016\u2014and that was two years ago, meaning that number has likely grown since.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdc2f8 elementor-widget elementor-widget-image\" data-id=\"6cdc2f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"463\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Amazon-customer-accounts-worldwide.png\" class=\"attachment-large size-large wp-image-443\" alt=\"Amazon customer accounts worldwide\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Amazon-customer-accounts-worldwide.png 700w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Amazon-customer-accounts-worldwide-300x198.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de350e elementor-widget elementor-widget-text-editor\" data-id=\"2de350e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In turn, it\u2019s ranked as the third most valuable brand worldwide and is just barely behind Apple and Google.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8451dd1 elementor-widget elementor-widget-image\" data-id=\"8451dd1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"599\" height=\"447\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/valuable-brand-worldwide.png\" class=\"attachment-large size-large wp-image-15937\" alt=\"valuable brand worldwide\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/valuable-brand-worldwide.png 599w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/valuable-brand-worldwide-300x224.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4438aac elementor-widget elementor-widget-text-editor\" data-id=\"4438aac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This means one thing. Selling internationally on Amazon can be a lucrative endeavour and something that\u2019s on the radar of many companies.<\/p><p>Why not expand your reach and increase your customer base?<\/p><p>Why not use it as a platform to generate more revenue than you would be capable of in the US?<\/p><p>With Amazon\u2019s reach extending so far, the opportunity is ripe for the picking. It\u2019s just a matter of understanding the ins and outs of the process and addressing the inherent obstacles that come with the territory.<\/p><p>Let\u2019s now examine some of the more common challenges businesses face when making this transition and how you can overcome them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af4ca30 elementor-widget elementor-widget-heading\" data-id=\"af4ca30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Product Restrictions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2802f elementor-widget elementor-widget-text-editor\" data-id=\"1b2802f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First, there\u2019s the legal issue.<\/p><p>One of the first things you\u2019ll realise is that some countries have specific laws that inhibit importing and selling particular items. For instance, a DIY microbrew company could run into trouble if it was selling to a customer in Dubai or another country with strong alcohol restrictions.<\/p><p><a href=\"https:\/\/globaledge.msu.edu\/global-resources\/trade_law\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">globalEDGE<\/a>\u00a0adds that you may even violate restrictions by selling a product to a buyer who intends to re-export the product to a country where direct exports from the US are prohibited. So this is something to be aware of as well.<\/p><p>You certainly don\u2019t want to find yourself in any legal hot water or face messy litigation simply because you didn\u2019t understand a particular country\u2019s export restrictions. So your best bet is to consult the following resources:<\/p><ol><li>The US Customs and Border Protection \u2013\u00a0<a href=\"https:\/\/www.cbp.gov\/travel\/us-citizens\/know-before-you-go\/prohibited-and-restricted-items\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Prohibited and Restricted Items<\/a><\/li><li>The Bureau of Industry and Security \u2013\u00a0<a href=\"https:\/\/www.bis.doc.gov\/index.php\/regulations\/commerce-control-list-ccl\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Commerce Control List<\/a><\/li><li>The US Department of the Treasury \u2013\u00a0<a href=\"https:\/\/home.treasury.gov\/policy-issues\/financial-sanctions\/specially-designated-nationals-and-blocked-persons-list-sdn-human-readable-lists\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Specially Designated Nationals and Blocked Persons List (SDN) Human Readable Lists<\/a><\/li><\/ol><p>In addition, you\u2019ll want to familiarise yourself with\u00a0<a href=\"https:\/\/www.amazon.co.uk\/gp\/help\/customer\/display.html?nodeId=201337930\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Amazon\u2019s Delivery Restrictions<\/a>\u00a0because this too impacts your ability to sell internationally.<\/p><p>These resources cover all of the bases and should help keep you in the clear.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ada375 elementor-widget elementor-widget-heading\" data-id=\"1ada375\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product Compatibility Issues<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a03e2d elementor-widget elementor-widget-text-editor\" data-id=\"6a03e2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Although this won\u2019t apply to all businesses, it\u2019s definitely something to be aware of. Here\u2019s an example:<\/p><p>Say that you\u2019re selling an electronic product. In the US, electrical plugs run on 120V. That\u2019s fine when you\u2019re selling to US consumers.<\/p><p>But you want to sell to customers in South Korea where electrical plugs run on 220V, which creates an instant compatibility issue. In some cases, it could damage the product or even compromise user safety.<\/p><p>Of course, South Korean customers could still run your product if they use a voltage converter, but this is still a snag that you\u2019ll need to address.<\/p><p>If you sell an electronic product that could lead to compatibility issues, you\u2019ll want to take a look at\u00a0<a href=\"https:\/\/www.worldstandards.eu\/electricity\/plug-voltage-by-country\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">this resource<\/a>\u00a0from World Standards, which breaks down each country by electrical voltage, hertz, and plug type.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470cf57 elementor-widget elementor-widget-heading\" data-id=\"470cf57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Different Sizing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64e758 elementor-widget elementor-widget-text-editor\" data-id=\"b64e758\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Also, remember that each country has its own sizing chart. So what makes complete sense to American consumers might confuse someone in an EU country or in Asia.<\/p><p>A good example is shoe sizing.\u00a0<a href=\"https:\/\/gemplers.com\/pages\/fconversion\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Here\u2019s a chart<\/a>\u00a0that shows how women\u2019s shoe size differs in the US, EU, and Asia.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a964be elementor-widget elementor-widget-image\" data-id=\"4a964be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"585\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/womens-shoe-size-chart.png\" class=\"attachment-large size-large wp-image-445\" alt=\"women\u2019s shoe size chart\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/womens-shoe-size-chart.png 622w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/womens-shoe-size-chart-300x282.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e22cac7 elementor-widget elementor-widget-text-editor\" data-id=\"e22cac7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s dramatic! For this reason, it would behove you to include a size conversion chart so that international shoppers have a quick reference point.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a42503b elementor-widget elementor-widget-heading\" data-id=\"a42503b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adjusting Your Price Point<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c21bd52 elementor-widget elementor-widget-text-editor\" data-id=\"c21bd52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/tinuiti.com\/blog\/amazon\/how-to-sell-internationally-amazon\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Tara Johnson<\/a>\u00a0makes a great point on Tinuiti &#8211; \u201cSelling across international borders encounters additional costs with paying duties, taxes and applicable customs brokerage fees. When evaluating your price point, you will want to make sure you calculate all these fees and adjust your price point accordingly.\u201d<\/p><p>She adds that most sellers will tack these additional costs onto the buyer to prevent their profit margins from taking a hit. The only problem is that this can hurt you from a competitive standpoint if the product\u2019s cost dramatically exceeds similar products on Amazon.<\/p><p>The solution?<\/p><p>Perform plenty of market research ahead of time to identify the price points of key competitors. This should enable you to find a reasonable price point that keeps you profitable, while at the same time remaining competitive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9ed1b elementor-widget elementor-widget-heading\" data-id=\"ee9ed1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer Service Language Barr<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53eafee elementor-widget elementor-widget-text-editor\" data-id=\"53eafee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Nuestro producto es incre\u00edble<\/li><li>Notre produit est incroyable<\/li><li>Unser Produkt ist erstaunlich<\/li><li>\u79c1\u305f\u3061\u306e\u88fd\u54c1\u306f\u7d20\u6674\u3089\u3057\u3044\u3067\u3059<\/li><\/ol><p>That\u2019s Spanish, French, German and Japanese for \u201cour product is amazing\u201d and is a stark reminder of the language barrier you\u2019re bound to encounter when selling internationally on Amazon. And this can be quite a conundrum when it comes to translating your copy and providing customer service.<\/p><p>After all, how exactly do you resolve a customer inquiry or complaint when you both speak completely different languages?<\/p><p>While creating a <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/website\/\" target=\"_blank\" rel=\"noopener\">multilingual websites\u00a0 <\/a>was not much of a concern 10 or 20 years ago, it certainly is in today\u2019s increasingly globalised economy. Fortunately, this is another challenge that can be overcome.<\/p><p>When it comes to\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">translating your eCommerce\u00a0<\/a>copy, you can use a service like\u00a0<a href=\"https:\/\/sellercentral.amazon.com\/gspn\/provider-details\/Translation\/8d0b65fe-c962-4b7d-ac65-bcc6b798d590?ref_=sc_gspn_tralst_tradt-8d0b65fe&amp;localeSelection=en_US&amp;sellFrom=US&amp;sellIn=US\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Translate By Humans<\/a>, which is an Amazon global selling partner. This is a simple way to bridge the linguistic gap and involves a <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/\" target=\"_blank\" rel=\"noopener\">professional translator<\/a> to translate your copy into the language of your choice. This also works for voice-overs and subtitles as well.<\/p><p>As for customer service, one option is to simply hire\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/category\/multilingual-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">multilingual customer service<\/a>\u00a0reps. However, that can be costly, especially if you\u2019re selling products in several different countries.<\/p><p><a href=\"https:\/\/translatebyhumans.com\/\" target=\"_blank\" rel=\"noopener\">Translate by Humans<\/a> has a less costly option that uses\u00a0automatic\u00a0translation for helpdesks to streamline and improve the <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/website\/\" target=\"_blank\" rel=\"noopener\">customer service experience<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97e930 elementor-widget elementor-widget-heading\" data-id=\"b97e930\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reviews<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a868447 elementor-widget elementor-widget-text-editor\" data-id=\"a868447\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tara Johnson also points out, \u201cReviews are specific to the marketplace that product was sold in and will not transfer. So for any items or Amazon Standard Identification Numbers (ASINs) that are new to an international marketplace, you will be starting off with no reviews, regardless of your review history for that ASIN in the US marketplace.\u201d<\/p><p>And while she explains that there is a section located at the bottom of the page that highlights reviews, you basically have to get new reviews for each international page. In other words, you\u2019re starting from scratch.<\/p><p>This presents a substantial problem considering the fact that\u00a0<a href=\"https:\/\/www.vendasta.com\/blog\/50-stats-you-need-to-know-about-online-reviews\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">92 per cent of consumers<\/a>\u00a0read online reviews, and reviews are a critical factor in someone deciding whether or not to buy a product on Amazon.<\/p><p>So what can you do?<\/p><p>Unfortunately, there is no magic bullet for this dilemma, and it can take some time to get the ball rolling. You simply need to put forth the effort to provide your international customers with the best possible products and customer service.<\/p><p>And as long as you cover all of the bases mentioned here, you should be in pretty good shape. It just takes some time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d43852 elementor-widget elementor-widget-heading\" data-id=\"0d43852\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1035c elementor-widget elementor-widget-text-editor\" data-id=\"1a1035c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Selling internationally on Amazon can be quite lucrative and makes sense for many companies. But with the pros always come the cons, and there are some sizable challenges that come along with it.<\/p><p>Luckily, these obstacles are by no means insurmountable. By understanding precisely what you\u2019re up against and taking the necessary steps to tackle these issues, you should be successful.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An article outlining the common challenges of selling internationally on Amazon and the solutions that can help you optimise your strategy.<\/p>\n","protected":false},"author":10,"featured_media":707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sell Internationally On Amazon - The Challenges &amp; Solutions<\/title>\n<meta name=\"description\" content=\"Stay ahead in the game with this guide that will help you to create an optimised strategy to expand your customer base through Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/overcoming-the-challenges-of-selling-internationally-on-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here&#039;s How You Can Succeed At Selling Internationally On Amazon\" \/>\n<meta property=\"og:description\" content=\"An article outlining the common challenges of selling internationally on Amazon and the solutions that can help you optimise your strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/translatebyhumans.com\/blog\/overcoming-the-challenges-of-selling-internationally-on-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"Translate By Humans\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-22T05:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T12:52:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/03\/TBH-logo.svg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Threlfall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Here&#039;s How You Can Succeed At Selling Internationally On Amazon\" \/>\n<meta name=\"twitter:description\" content=\"An article outlining the common challenges of selling internationally on Amazon and the solutions that can help you optimise your strategy.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Threlfall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/overcoming-the-challenges-of-selling-internationally-on-amazon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/overcoming-the-challenges-of-selling-internationally-on-amazon\/\"},\"author\":{\"name\":\"Daniel Threlfall\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/d251d1438318aa1832019e9696405de4\"},\"headline\":\"A Guide to Overcoming the Challenges of Selling Internationally on Amazon\",\"datePublished\":\"2018-03-22T05:18:00+00:00\",\"dateModified\":\"2023-06-27T12:52:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/overcoming-the-challenges-of-selling-internationally-on-amazon\/\"},\"wordCount\":1300,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/translatebyhumans.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/overcoming-the-challenges-of-selling-internationally-on-amazon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/27_Main.jpg\",\"articleSection\":[\"International Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/translatebyhumans.com\/blog\/overcoming-the-challenges-of-selling-internationally-on-amazon\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/overcoming-the-challenges-of-selling-internationally-on-amazon\/\",\"url\":\"https:\/\/translatebyhumans.com\/blog\/overcoming-the-challenges-of-selling-internationally-on-amazon\/\",\"name\":\"Sell Internationally On Amazon - 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