{"id":17539,"date":"2017-10-06T04:29:00","date_gmt":"2017-10-06T04:29:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=17539"},"modified":"2023-05-25T12:50:12","modified_gmt":"2023-05-25T12:50:12","slug":"8-localisation-mistakes-can-kill-app-ever-takes-off","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/","title":{"rendered":"These 8 Localisation Mistakes Can Kill Your App Before it Ever Takes Off"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17539\" class=\"elementor elementor-17539\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c33eef3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c33eef3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6213c5a8\" data-id=\"6213c5a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc49421 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"dc49421\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/app-localization.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/app-localisation\/\">App Localisation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d34beda tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"d34beda\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/megha\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/e3a2d7ba449e4ca4d5f97e5a2d3ea373?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Megha Parikh\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMegha Parikh\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2017\/10\/06\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 6, 2017<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d87dbc3 elementor-widget elementor-widget-text-editor\" data-id=\"5d87dbc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>International localisation fails are legendary \u2013 which go on to show even the most established brands fail big time when they take their campaigns beyond familiar borders.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d473a0 elementor-widget elementor-widget-text-editor\" data-id=\"9d473a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When Pepsi introduced their slogan \u201cCome alive with Pepsi Generation\u201d into Chinese, the translated message meant \u201cPepsi brings your ancestors back from the grave\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65798b3 elementor-widget elementor-widget-text-editor\" data-id=\"65798b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The famous California Milk Processing Board\u2019s tagline \u201cGot milk\u201d, when translated into Spanish, meant, \u201cAre you lactating?\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740cdcc elementor-widget elementor-widget-text-editor\" data-id=\"740cdcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The need for the right localisation and translation is most important today as digital mobile brands are spreading across different geographies at lightning speed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6c6bc elementor-widget elementor-widget-text-editor\" data-id=\"1d6c6bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are numerous aspects to localisation (and you certainly want to get them all right). To break into your next lucrative market, you would have to understand the cultural differences. Onboarding customers would vary from country to country. People in different regions would respond differently to different monetisation tactics. The user experience would have to be adopted accordingly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f72fe3c elementor-widget elementor-widget-text-editor\" data-id=\"f72fe3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this article, we discuss the 8 localisation mistakes which can kill your app even before it takes off.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4a3b6f elementor-widget elementor-widget-image\" data-id=\"2a4a3b6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"584\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-1-1024x747-1.jpg\" class=\"attachment-large size-large wp-image-277\" alt=\"app localization mistakes\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-1-1024x747-1.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-1-1024x747-1-300x219.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-1-1024x747-1-768x560.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55001b14 elementor-widget elementor-widget-heading\" data-id=\"55001b14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Failing to think about localisation while developing the app<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f4bde9 elementor-widget elementor-widget-text-editor\" data-id=\"18f4bde9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Create a localisation friendly app from the very start if you are targeting the international markets in the later stages. Plan international expansion while developing the app. This way, it is much easier to roll out multiple language versions. In technical terms, this process is called internationalisation. Your app should be flexible enough to be customised for any local market. Changing the colours, modifying the design and rewriting the code becomes much easier.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aeb0b74 elementor-widget elementor-widget-text-editor\" data-id=\"1aeb0b74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While writing your app in an easy to translate manner might add some initial expenses; it is advisable in the long run. Separate the text from the code and ask your developers to use Unicode strings. Hence you leave the door open for the app to be translated into whichever language you plan to launch in.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8636fa2 elementor-widget elementor-widget-heading\" data-id=\"8636fa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Not translating the app\u2019s name<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed4adec elementor-widget elementor-widget-text-editor\" data-id=\"ed4adec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you take your app global, it doesn\u2019t matter how cool the name sounds in English. If the name is not interesting enough for foreigners or projects a negative sentiment, forget your app seeing the light of the day.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ab6f0 elementor-widget elementor-widget-text-editor\" data-id=\"55ab6f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pick a name that is easy to pronounce, remember and recognise. Keep it short and optimise the description for the app store. With millions of apps in the app store, describing the app with the right keywords is essential. Users will not spend time trying to understand bad translations. They\u2019d rather download your competitors\u2019 app.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a4c96 elementor-widget elementor-widget-text-editor\" data-id=\"93a4c96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While translating, ensure that the brand identity stays intact. It should resemble and mean the same as the original name. Often, bigger brands change their names while launching in a new country. Linkedin, Coca Cola, Nike, BMW, Pepsi\u00a0and\u00a0Toyota changed their brand names while launching in different countries.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ddb9f elementor-widget elementor-widget-image\" data-id=\"66ddb9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"178\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-2-1.png\" class=\"attachment-large size-large wp-image-278\" alt=\"Linkedin China\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-2-1.png 480w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-2-1-300x111.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Linkedin translated into Chinese<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d603ea7 elementor-widget elementor-widget-image\" data-id=\"d603ea7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"303\" height=\"166\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-3-1.jpg\" class=\"attachment-large size-large wp-image-279\" alt=\"Nike Chinese\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-3-1.jpg 303w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-3-1-300x164.jpg 300w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nike translated into Chinese<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27fdaf8 elementor-widget elementor-widget-image\" data-id=\"27fdaf8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"300\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-4.jpg\" class=\"attachment-large size-large wp-image-280\" alt=\"Pepsi Chinese\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-4.jpg 570w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-4-300x158.jpg 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pepsi translated into Chinese<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ec8b4 elementor-widget elementor-widget-text-editor\" data-id=\"46ec8b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Things you should take into consideration\u00a0while translating the app\u2019s name:<\/p><ol><li>What is the first thought which comes to mind when you hear the name?<\/li><li>Does the name have other potential meanings?<\/li><li>Are there any negative connotations associated with the name?<\/li><li>Do any other products have a similar name?<\/li><li>Does the name sound similar to any other local word?<\/li><\/ol><p>Research each individual marketing, and you\u2019ll be successful in coming up with a name appropriate for that particular market.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34714ae elementor-widget elementor-widget-heading\" data-id=\"34714ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Using the same icons for all languages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e326ea8 elementor-widget elementor-widget-text-editor\" data-id=\"e326ea8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An average person is exposed to anywhere between\u00a0<a href=\"https:\/\/sjinsights.net\/2014\/09\/29\/new-research-sheds-light-on-daily-ad-exposures\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">3,000 \u2013 20,000<\/a>\u00a0brand messages and advertisements every day. An awful lot competing for traffic! How many of these ads and messages get actually noticed? A mere 12! Imagine the minuscule chance your brand has to gain audience engagement. Your app icon has to leave an impact on the audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781757f elementor-widget elementor-widget-text-editor\" data-id=\"781757f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The app icon plays an important role in localisation. People hit the download tab when they\u2019re compelled by an inviting image, irrespective of where they come from. Having the same visuals for all markets is risky. Because different colours and symbols carry different means in different countries and cultures.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db6759 elementor-widget elementor-widget-text-editor\" data-id=\"7db6759\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Enter a new market with significant research and user testing. Keep your identity unique while respecting the local culture. The brand name \u201cCoca Cola\u201d had no meaning for the locals when they decided to enter the Chinese market. Hence they found a close phonetic equivalent,\u00a0kekou\u00a0kele\u00a0(pinyin romanisation; \u53ef\u53e3\u53ef\u4e50) which means \u201clet your mouth rejoice\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1cfb99 elementor-widget elementor-widget-image\" data-id=\"d1cfb99\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"274\" height=\"184\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-5.png\" class=\"attachment-large size-large wp-image-281\" alt=\"Coca-cola China\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b2323 elementor-widget elementor-widget-text-editor\" data-id=\"25b2323\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The best thing being, despite creating a new local identity using a different name and different symbols, they were able to maintain their brand\u2019s distinctive features.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4df31a elementor-widget elementor-widget-heading\" data-id=\"b4df31a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Terrible cross-cultural communication<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af759d elementor-widget elementor-widget-text-editor\" data-id=\"9af759d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many times localisation projects fail due to fundamental culture-related issues about how the information is presented. Based on our experience we have identified the following three ways culture impacts communication. Understanding how these fit into your app increases the odds of success in reaching out and appealing to your target audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3035d44 elementor-widget elementor-widget-text-editor\" data-id=\"3035d44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Cognitive concerns<\/strong>\u00a0\u2013 Every culture interprets ideas in a different way. For instance, United States has an underlying culture of freedom and independence. Many cultures find this mindset shocking. For example, in South East Asia, interdependence on the family is the foundation of their culture. The idea of moving out from the family is horrifying.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70812bb elementor-widget elementor-widget-text-editor\" data-id=\"70812bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Behavioural concerns<\/strong>\u00a0\u2013 The definition of appropriate behaviour greatly varies among different cultures. Some groups encourage the direct expression of their thoughts while other cultures consider it inappropriate to openly share ideas and opinions. For example, Western cultures encourage the importance of being blunt. In case of a disagreement, it is clearly communicated. Whereas in African culture, looking into the eye of the elder and directly disagreeing is unacceptable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1701677 elementor-widget elementor-widget-text-editor\" data-id=\"1701677\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Emotional concerns<\/strong>\u00a0\u2013 The way one expresses his feelings is strongly influenced by culture. Certain cultures permit the use of gestures and a strong language to communicate one\u2019s thoughts. While in other cultures it is considered unacceptable and a sign of disrespect.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c496670 elementor-widget elementor-widget-text-editor\" data-id=\"c496670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You would have to understand the communication style of the locals \u2013 regardless of the languages being used, while entering a new country. This has a great impact on the overall approach you opt for your app. This could be the difference between success and failure of your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf3384 elementor-widget elementor-widget-heading\" data-id=\"adf3384\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A frustrating user experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f525c0e elementor-widget elementor-widget-text-editor\" data-id=\"f525c0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Irrespective of your popularity in one country, while entering a new market your potential users wouldn\u2019t line for the opportunity to download your app. Study the expectations of your target population and create solutions to meet their needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeae7ee elementor-widget elementor-widget-text-editor\" data-id=\"eeae7ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Japan, Australia, the USA, UK and China are the greatest iPhone users in the world. While India, Russia, Indonesia and Brazil have the greatest Android penetration. While Instagram was first launched as an iOS app in the USA, for a country with high Android penetration this might not have worked.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ea5d7 elementor-widget elementor-widget-text-editor\" data-id=\"41ea5d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you are building an app with a payment solution. You might have to make in-app changes to accommodate the preferred payment gateway. Can your app show the price in the local currency? Does it accept local currency? Take out time and efforts to perfect customer experience. A smooth customer experience is rewarded with loyalty and commitment. Further, these loyal users become your brand ambassadors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbcd936 elementor-widget elementor-widget-image\" data-id=\"cbcd936\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/citizenlab.ca\/2015\/05\/a-chatty-squirrel-privacy-and-security-issues-with-uc-browser\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"200\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-6.png\" class=\"attachment-large size-large wp-image-282\" alt=\"English and Chinese UC Browser\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Side by side comparison of UC Browser in Chinese and English<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06db388 elementor-widget elementor-widget-heading\" data-id=\"06db388\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tainted credibility<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc136e elementor-widget elementor-widget-text-editor\" data-id=\"dfc136e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rushing into localisation can make you a laughing stock. For instance, KFC made a hilarious blunder. They decided to take their message to China. Instead of \u201cfinger licking good\u201d, their Chinese tagline meant \u201ceat your fingers off\u201d. You will find many such stories of localisation errors made by international brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ff01f elementor-widget elementor-widget-text-editor\" data-id=\"51ff01f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hire skilled translators to create an alternate language text.\u00a0<a href=\"https:\/\/translatebyhumans.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Professional translators<\/a>\u00a0would rather translate the meaning of the text instead of going for a word-to-word translation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86435b elementor-widget elementor-widget-text-editor\" data-id=\"d86435b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While translating from one language to another, the idioms and nuances must be communicated conceptually rather than literally. Experienced translators and qualified app localisation testers ensure that the images and translations are appropriate for your target audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd09d9 elementor-widget elementor-widget-heading\" data-id=\"afd09d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Different languages take up different amounts of space<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b4f4f elementor-widget elementor-widget-text-editor\" data-id=\"d6b4f4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Every good app developer is familiar with the importance of space. Your app must be clean, easy to navigate and not cluttered with too much information. The right placement of \u201cBuy Now\u201d, \u201cClick Here\u201d, \u201cView More\u201d and \u201cMake Payment\u201d allow the users to take the right action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd824ec elementor-widget elementor-widget-text-editor\" data-id=\"bd824ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to localisation one should know that all languages do not take up the same amount of space. When you start localising the app, take into consideration the physical space the other languages would take up. The app design must be flexible enough to accommodate multi-language internationalisation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0c2c5 elementor-widget elementor-widget-text-editor\" data-id=\"7e0c2c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For example, \u201ctry our new product\u201d is made up of four English words. In Japanese it would be \u201c\u201c\u79c1\u305f\u3061\u306e\u65b0\u3057\u3044\u88fd\u54c1\u30e9\u30a4\u30f3\u3092\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u201d while in French \u201cessayez notre nouvelle gamme de produits\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7aa8b2 elementor-widget elementor-widget-image\" data-id=\"b7aa8b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"618\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-7.png\" class=\"attachment-large size-large wp-image-15936\" alt=\"app localization\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-7.png 580w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-7-282x300.png 282w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d0e8ec elementor-widget elementor-widget-text-editor\" data-id=\"7d0e8ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you work with limited space in between headers, the other tabs and images, the translated words would not fit in the framework of the design. Being unable to deliver an optimal user experience is the worst thing you could do to your users.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d15bd9 elementor-widget elementor-widget-heading\" data-id=\"5d15bd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Skipping app store localisation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d02d8c6 elementor-widget elementor-widget-text-editor\" data-id=\"d02d8c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>According to a survey by\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-app-marketing-insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Ipsos MediaCT<\/a>, more than 40 per cent of smartphone users browse for apps in the app store. Further, the study says 1 in 4 app users discover an app through search. App store optimisation is therefore essential to increase your visibility in the new market.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2c8e5 elementor-widget elementor-widget-text-editor\" data-id=\"4a2c8e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Study the local audience to find the right search terms they use and optimise your content accordingly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b13ee0f elementor-widget elementor-widget-text-editor\" data-id=\"b13ee0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Include the right keyword in the title. A\u00a0<a href=\"https:\/\/www.tune.com\/blog\/have-you-changed-your-app-title-yet\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">study conducted by TUNE<\/a>\u00a0of the top 25 ranking positions and found apps with a relevant keyword in their title ranked 10 per cent higher than apps without a keyword.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7d9d5 elementor-widget elementor-widget-image\" data-id=\"3d7d9d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"661\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-8.jpg\" class=\"attachment-large size-large wp-image-284\" alt=\"Lessons in ASO\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-8.jpg 736w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Image-8-300x269.jpg 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"> Essential elements of app store optimisation<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5525a12 elementor-widget elementor-widget-text-editor\" data-id=\"5525a12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Then on, create a compelling app description with strategically placed keywords. Add screenshots and videos. Localise the iTunes and Google Play Store listings for easier discoverability and readability. These two together can increase downloads by as much as 767 per cent.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37eae78 elementor-widget elementor-widget-heading\" data-id=\"37eae78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wrapping it up:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c61e9 elementor-widget elementor-widget-text-editor\" data-id=\"96c61e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Avoid these 8 common app localisation mistakes and learn from the apps that\u2019ve tasted localisation success. The right&nbsp;<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/app\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">app localisation partners<\/a>&nbsp;would make this seemingly difficult task manageable and help you succeed in new markets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>International localisation fails are legendary \u2013 which go on to show even the most established brands fail big time when they take their campaigns beyond familiar borders.<\/p>\n","protected":false},"author":14,"featured_media":765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Localisation Mistakes You Need To Avoid<\/title>\n<meta name=\"description\" content=\"App localisation &amp; translation are most important for brands spreading across different geographies. Avoid these listed app localisation mistakes to succeed internationally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Localisation Mistakes You Need To Avoid!\" \/>\n<meta property=\"og:description\" content=\"App localization is very important for brands trying to succeed internationally. Avoid these listed app localization mistakes at any cost!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/\" \/>\n<meta property=\"og:site_name\" content=\"Translate By Humans\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-06T04:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-25T12:50:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/03\/TBH-logo.svg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megha Parikh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Learn From Big Brands - Avoid These App Localisation Mistakes\" \/>\n<meta name=\"twitter:description\" content=\"Even the most established brands fail big time when they take their campaigns beyond familiar borders. Find out what app localisation mistakes you should avoid at all costs.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megha Parikh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/\"},\"author\":{\"name\":\"Megha Parikh\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/0aca419304571b61e260f8b0289a8db6\"},\"headline\":\"These 8 Localisation Mistakes Can Kill Your App Before it Ever Takes Off\",\"datePublished\":\"2017-10-06T04:29:00+00:00\",\"dateModified\":\"2023-05-25T12:50:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/\"},\"wordCount\":1671,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/translatebyhumans.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/37_Main.jpg\",\"articleSection\":[\"App Localisation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/\",\"url\":\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/\",\"name\":\"App Localisation Mistakes You Need To Avoid\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/37_Main.jpg\",\"datePublished\":\"2017-10-06T04:29:00+00:00\",\"dateModified\":\"2023-05-25T12:50:12+00:00\",\"description\":\"App localisation & translation are most important for brands spreading across different geographies. Avoid these listed app localisation mistakes to succeed internationally.\",\"breadcrumb\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#primaryimage\",\"url\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/37_Main.jpg\",\"contentUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/37_Main.jpg\",\"width\":1800,\"height\":506,\"caption\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/translatebyhumans.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"App Localisation\",\"item\":\"https:\/\/translatebyhumans.com\/blog\/category\/app-localisation\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"These 8 Localisation Mistakes Can Kill Your App Before it Ever Takes Off\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/translatebyhumans.com\/#website\",\"url\":\"https:\/\/translatebyhumans.com\/\",\"name\":\"Translate By Humans\u2122\",\"description\":\"Professional Human Translation Services\",\"publisher\":{\"@id\":\"https:\/\/translatebyhumans.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/translatebyhumans.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/translatebyhumans.com\/#organization\",\"name\":\"Translate By Humans\",\"url\":\"https:\/\/translatebyhumans.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/04\/logo-12-02.png\",\"contentUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/04\/logo-12-02.png\",\"width\":502,\"height\":209,\"caption\":\"Translate By Humans\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/0aca419304571b61e260f8b0289a8db6\",\"name\":\"Megha Parikh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e3a2d7ba449e4ca4d5f97e5a2d3ea373?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e3a2d7ba449e4ca4d5f97e5a2d3ea373?s=96&d=mm&r=g\",\"caption\":\"Megha Parikh\"},\"description\":\"Megha Parikh is a digital marketing specialist with expertise in creating marketing campaigns, tracking marketing effectiveness, and implementing sustainable SEO strategies.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"App Localisation Mistakes You Need To Avoid","description":"App localisation & translation are most important for brands spreading across different geographies. Avoid these listed app localisation mistakes to succeed internationally.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/","og_locale":"en_US","og_type":"article","og_title":"App Localisation Mistakes You Need To Avoid!","og_description":"App localization is very important for brands trying to succeed internationally. Avoid these listed app localization mistakes at any cost!","og_url":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/","og_site_name":"Translate By Humans\u2122","article_published_time":"2017-10-06T04:29:00+00:00","article_modified_time":"2023-05-25T12:50:12+00:00","og_image":[{"width":1800,"height":506,"url":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/03\/TBH-logo.svg","type":"image\/jpeg"}],"author":"Megha Parikh","twitter_card":"summary_large_image","twitter_title":"Learn From Big Brands - Avoid These App Localisation Mistakes","twitter_description":"Even the most established brands fail big time when they take their campaigns beyond familiar borders. Find out what app localisation mistakes you should avoid at all costs.","twitter_misc":{"Written by":"Megha Parikh","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#article","isPartOf":{"@id":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/"},"author":{"name":"Megha Parikh","@id":"https:\/\/translatebyhumans.com\/#\/schema\/person\/0aca419304571b61e260f8b0289a8db6"},"headline":"These 8 Localisation Mistakes Can Kill Your App Before it Ever Takes Off","datePublished":"2017-10-06T04:29:00+00:00","dateModified":"2023-05-25T12:50:12+00:00","mainEntityOfPage":{"@id":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/"},"wordCount":1671,"commentCount":0,"publisher":{"@id":"https:\/\/translatebyhumans.com\/#organization"},"image":{"@id":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#primaryimage"},"thumbnailUrl":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/37_Main.jpg","articleSection":["App Localisation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/","url":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/","name":"App Localisation Mistakes You Need To Avoid","isPartOf":{"@id":"https:\/\/translatebyhumans.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#primaryimage"},"image":{"@id":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#primaryimage"},"thumbnailUrl":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/37_Main.jpg","datePublished":"2017-10-06T04:29:00+00:00","dateModified":"2023-05-25T12:50:12+00:00","description":"App localisation & translation are most important for brands spreading across different geographies. Avoid these listed app localisation mistakes to succeed internationally.","breadcrumb":{"@id":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#primaryimage","url":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/37_Main.jpg","contentUrl":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/37_Main.jpg","width":1800,"height":506,"caption":""},{"@type":"BreadcrumbList","@id":"https:\/\/translatebyhumans.com\/blog\/8-localisation-mistakes-can-kill-app-ever-takes-off\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/translatebyhumans.com\/"},{"@type":"ListItem","position":2,"name":"App Localisation","item":"https:\/\/translatebyhumans.com\/blog\/category\/app-localisation\/"},{"@type":"ListItem","position":3,"name":"These 8 Localisation Mistakes Can Kill Your App Before it Ever Takes Off"}]},{"@type":"WebSite","@id":"https:\/\/translatebyhumans.com\/#website","url":"https:\/\/translatebyhumans.com\/","name":"Translate By Humans\u2122","description":"Professional Human Translation Services","publisher":{"@id":"https:\/\/translatebyhumans.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/translatebyhumans.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/translatebyhumans.com\/#organization","name":"Translate By Humans","url":"https:\/\/translatebyhumans.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/translatebyhumans.com\/#\/schema\/logo\/image\/","url":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/04\/logo-12-02.png","contentUrl":"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/04\/logo-12-02.png","width":502,"height":209,"caption":"Translate By Humans"},"image":{"@id":"https:\/\/translatebyhumans.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/translatebyhumans.com\/#\/schema\/person\/0aca419304571b61e260f8b0289a8db6","name":"Megha Parikh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/translatebyhumans.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e3a2d7ba449e4ca4d5f97e5a2d3ea373?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3a2d7ba449e4ca4d5f97e5a2d3ea373?s=96&d=mm&r=g","caption":"Megha Parikh"},"description":"Megha Parikh is a digital marketing specialist with expertise in creating marketing campaigns, tracking marketing effectiveness, and implementing sustainable SEO strategies."}]}},"_links":{"self":[{"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/posts\/17539"}],"collection":[{"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/comments?post=17539"}],"version-history":[{"count":0,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/posts\/17539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/media\/765"}],"wp:attachment":[{"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/media?parent=17539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/categories?post=17539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/translatebyhumans.com\/wp-json\/wp\/v2\/tags?post=17539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}