{"id":16890,"date":"2018-08-16T06:04:00","date_gmt":"2018-08-16T06:04:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=16890"},"modified":"2023-02-08T12:25:39","modified_gmt":"2023-02-08T12:25:39","slug":"a-beginners-checklist-for-ecommerce-localisation","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/ecommerce-localisation\/","title":{"rendered":"A Beginner\u2019s Checklist for eCommerce Localisation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16890\" class=\"elementor elementor-16890\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34899bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34899bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9175c4e\" data-id=\"9175c4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac6d73 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"4ac6d73\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/international-business.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/international-business\/\">International Business<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee783e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4ee783e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">A Beginner\u2019s Checklist for eCommerce Localisation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7177a tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"9c7177a\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/mahi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Mahi-1-150x150.png\" alt=\"Picture of Mahi Baid\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMahi Baid\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2018\/08\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 16, 2018<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734f304 elementor-widget elementor-widget-text-editor\" data-id=\"734f304\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>eCommerce is growing. Along with eCommerce, the need for a more personalised experience is growing at an unprecedented rate. In this blog post, we cover the basics of <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/website\/\" target=\"_blank\" rel=\"noopener\">eCommerce localisation<\/a>. You will learn concepts, definitions and most importantly, why eCommerce localisation is crucial for any eCommerce business. Ready? Let\u2019s dive right in!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8987ac6 elementor-widget elementor-widget-heading\" data-id=\"8987ac6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Localisation?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13587a5 elementor-widget elementor-widget-text-editor\" data-id=\"13587a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First things first. To talk about eCommerce localisation, we need a clear and concise definition of the term. According to\u00a0<a href=\"https:\/\/www.bigcommerce.com\/blog\/website-localization\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BigCommerce<\/a>:<\/p><p><em>\u201cLocalisation is a segment of personalisation, and all personalisation aims at bettering the customer experience.\u201d<\/em><\/p><p>As we can understand, localisation is an integral part of personalisation. Unfortunately, the truth is that most individuals and businesses get localisation wrong. This happens because they believe that localisation is just the translation of the most visited pages of a website or the use of different currencies. What localisation achieves, is that it creates a personalised experience for the visitor, by the use of elements that are familiar to them. Such elements might be the website\u2019s language, currency, shipping information, product descriptions and more.<\/p><p>Websites often detect the location of a customer with the help of the IP address of the computer they use to access the site. This can provide customers with a highly personalised experience by altering the content of the website they are browsing to. This way, eCommerce businesses can approach their potential customers in a different \u2013 and\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/overcoming-the-challenges-of-selling-internationally-on-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">more meaningful<\/a>\u00a0\u2013 way. Localisation nowadays is not optional. It\u2019s essential for businesses across different industries.<\/p><p>If we had to define the relationship between localisation and translation, we would say that translation is a part of localisation. Put simply, translation is the process of translating words or text from one language into another. On the other hand, with localisation, an online store not only has to change its language but also adopt a whole new culture. With localisation, eCommerce businesses can get a step closer to their visitors, by showing them things that are relevant to them.<\/p><p>Localisation is a company\u2019s effort to talk to its audience in a way that is easily understandable and acceptable by them. This cultural fit can and will give your eCommerce business a competitive advantage and will help you earn more by offering a superior customer experience. All in all, localisation is what draws the line between machine and <a href=\"https:\/\/translatebyhumans.com\/\" target=\"_blank\" rel=\"noopener\">human translation<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c3cbb elementor-widget elementor-widget-heading\" data-id=\"18c3cbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Most Important Localisation Elements<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a48afa elementor-widget elementor-widget-text-editor\" data-id=\"7a48afa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here are the most important elements you should consider as you start to localise your website:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7afa82a elementor-widget elementor-widget-text-editor\" data-id=\"7afa82a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>1. Currency<\/strong><\/p><p>It is understood that when you sell to a certain country, you need to sell products in that country\u2019s currency. Keep in mind that this is not important only for comfort reasons; people want to think that buying from you is easy and giving them the chance to buy products in their currency is a way of making the whole procedure much easier.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1666bea elementor-widget elementor-widget-image\" data-id=\"1666bea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom1.jpg\" class=\"attachment-large size-large wp-image-1090\" alt=\"eCommerce Localization Currency Details\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom1.jpg 800w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom1-300x150.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom1-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c0c68 elementor-widget elementor-widget-text-editor\" data-id=\"98c0c68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The cotton t-shirt in the image above is sold both in France and the US in their respective national currencies. However, it is not enough to merely change the currency symbol for the product. The format, language, and visual representation must also be localized appropriately. For example, commas are used in place of decimals in French, as can be seen in the image above.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee11dc elementor-widget elementor-widget-text-editor\" data-id=\"4ee11dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>2. Banners and Graphics<\/strong><\/p><p>As in the example we mentioned earlier, using different banners and graphics for different audiences could help your store perform better. You may be worried about costs, but with a free tool like\u00a0<a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Canva<\/a>, you can design different banners in different colours and designs, using some of Canva\u2019s made-for-you templates. This way, you can streamline the process of creating different banners for different target markets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d512d elementor-widget elementor-widget-text-editor\" data-id=\"f2d512d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>3. Time<\/strong><\/p><p>It is important that you localise the time on your website or at least mention your time zone so that people know when your customer service is available. What you can do, is mention your target market\u2019s time related to your time zone, so that visitors don\u2019t have to leave your website to convert the time in a time zone converter. This way, you will keep them engaged, and you will increase the average duration of your sessions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75030b8 elementor-widget elementor-widget-text-editor\" data-id=\"75030b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>4. Taxes<\/strong><\/p><p>As you already know, tax rates vary by country. Thus, it is highly recommended that you include a small section with all the different taxes for all the countries you are selling to. You can add this to the \u2018shipping\u2019 section and ensure that your website visitors get all the information they need.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7140e7 elementor-widget elementor-widget-text-editor\" data-id=\"c7140e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>5. Language<\/strong><\/p><p>Language is a critical factor in any website\u2019s success. Especially for eCommerce businesses that ship worldwide, translating the website\u2019s content into different languages gives your visitors the chance to read and understand in their language.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa9c3d elementor-widget elementor-widget-image\" data-id=\"0aa9c3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom2.jpg\" class=\"attachment-large size-large wp-image-1091\" alt=\"ecommerce localization product descriptions\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom2.jpg 800w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom2-300x150.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom2-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a92e4c1 elementor-widget elementor-widget-text-editor\" data-id=\"a92e4c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>6. Product Descriptions<\/strong><\/p><p>Like every other localisation element, you need to localise your product descriptions, so that your target audience understands them. This means that you use culturally appropriate specifications such as the local currency, unit of measurement, and even vocabulary.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ee8fd elementor-widget elementor-widget-text-editor\" data-id=\"b7ee8fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>7. Contact Numbers<\/strong><\/p><p>This one is simple. If you have a hotline or customer support telephone numbers on your website, you just have to add the country code, so that people who want to call you, know exactly what they have to dial to reach you. Again, you don\u2019t want to make people leave your website and start looking for your country\u2019s code; you want to provide them with all the necessary information they need, to keep browsing to your website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8f46e elementor-widget elementor-widget-text-editor\" data-id=\"ad8f46e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>8. Product Reviews<\/strong><\/p><p>This is one of the most understated \u2013 but at the same time one of the most important localisation elements. When you sell to a new country, always include product reviews and testimonials from people that live in that country and have a common name. For example, let\u2019s assume that you are selling to Greece and have 15-20 positive product reviews that come from Greek customers. Take the best 3-4 with the most common Greek names and use them on your website. It makes a huge difference!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b756f1 elementor-widget elementor-widget-text-editor\" data-id=\"5b756f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>9. Shipping Information<\/strong><\/p><p>Last but certainly not least, you should include all the necessary shipping information for all the countries you are shipping to. Online audio gear store\u00a0<a href=\"https:\/\/www.thomann.de\/intl\/in\/index.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Thomann<\/a>\u00a0does that as soon as you land on their website. By choosing the country you are shopping from, the whole website (shipping information included) changes. This offers a unique experience for each of the visitors that browse the website and look for products to buy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e524b elementor-widget elementor-widget-image\" data-id=\"49e524b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom3.jpg\" class=\"attachment-large size-large wp-image-1092\" alt=\"ecommerce localization delivery details\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom3.jpg 800w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom3-300x150.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2018\/08\/Ecom3-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19de2e0 elementor-widget elementor-widget-text-editor\" data-id=\"19de2e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the image above, the US site is more stringent than the UK site in terms of who they deliver to. Although both the countries are English speaking and there is no need for <a href=\"https:\/\/translatebyhumans.com\/en\/languages\/\" target=\"_blank\" rel=\"noopener\">language translation<\/a>, regional considerations such as the one mentioned in the image, ensure that eCommerce websites comply with the local culture and law.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2addd4 elementor-widget elementor-widget-text-editor\" data-id=\"c2addd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>10. Special Offers and Promotions<\/strong><\/p><p>People in different countries celebrate different holidays. This is why you should take these holidays under serious consideration and try to use them to your benefit. You should localise your special offers and promotions not based on your overall marketing strategy, but based on what people in the country you are selling to celebrate each time of the year. Try to show that what is important to them, is also important to you and your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f4019 elementor-widget elementor-widget-heading\" data-id=\"50f4019\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb521c elementor-widget elementor-widget-text-editor\" data-id=\"3eb521c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Localisation is essential for any eCommerce business that ships worldwide. Depending on the type of your eCommerce business, you may have to make several changes before your website is localised for your visitors. But, how do you get started?<\/p>\n<p>Try our&nbsp;<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/ecommerce\/\">eCommerce Localisation Services<\/a>&nbsp;and unleash the great potential that localisation and translation have to offer. Above all, remember: People want to read in their language. It\u2019s a universal human trait that will never change. Start using it to your benefit, and results will come.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Localisation is a company\u2019s effort to talk to its audience in a way that is easily understandable and acceptable by them. If we had to define the relationship between localisation and translation, we would say that translation is a part of localisation. Put simply, translation is the process of translating words or text from one language into another. On the other hand, with localisation, an online store not only has to change its language but also adopt a whole new culture. With localisation, eCommerce businesses can get a step closer to their visitors, by showing them things that are relevant to them.<\/p>\n","protected":false},"author":13,"featured_media":685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All You Need to Know About Localising Your eCommerce Website<\/title>\n<meta name=\"description\" content=\"Definitions, concepts and an easy-to-follow list of the essential elements to keep in mind when localising and translating your eCommerce website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/ecommerce-localisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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