{"id":19460,"date":"2019-10-17T04:25:00","date_gmt":"2019-10-17T04:25:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=19460"},"modified":"2022-01-28T07:15:27","modified_gmt":"2022-01-28T07:15:27","slug":"decoding-the-art-of-subtitling","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/","title":{"rendered":"Decoding The Art of Subtitling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19460\" class=\"elementor elementor-19460\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cee9c5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cee9c5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b9de17a tbh-share-icon\" data-id=\"7b9de17a\" data-element_type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1cca429d\" data-id=\"1cca429d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39f7b57 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"39f7b57\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/subtitling-tag.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/subtitling\/\">Subtitling<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677afd22 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"677afd22\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/aarohi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/Aarohi-150x150.png\" alt=\"Picture of Aarohi Pathak\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAarohi Pathak\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2019\/10\/17\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 17, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec63bc elementor-widget elementor-widget-text-editor\" data-id=\"4ec63bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The first time I paid some real attention to subtitles was while watching Quentin Tarantino\u2019s Inglourious Basterds \u2013 a movie where the characters spoke a blend of Italian, German, French, and English. Later, I did some digging into the \u2018behind the scenes\u2019 of the movie. To my surprise, many actors who spoke Italian, German, and French weren\u2019t native speakers. A translator \u2013\u00a0Paloma Guridi \u2013 helped the actors with correct pronunciations. In Guridi\u2019s words, this one was \u201ca very multilingual shoot\u201d.<\/p><p>The production did an even better job with the movie\u2019s subtitles. For instance, Brad Pitt\u2019s character pretends to know Italian and hence, he speaks with a heavy\u00a0foreign\u00a0accent. This accent was very well captured in the subtitles \u2013 when he said \u201cSi, correcto\u201d, the subtitle says \u201cYes, \u2018er correct.\u201d That\u2019s how I knew he was putting up an act.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3d317a elementor-widget elementor-widget-image\" data-id=\"7b3d317a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"323\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/Inglourious-Basterds-Subtitles-1024x414.png\" class=\"attachment-large size-large wp-image-2443\" alt=\"Inglourious Basterds subtitles\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/Inglourious-Basterds-Subtitles-1024x414.png 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/Inglourious-Basterds-Subtitles-300x121.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/Inglourious-Basterds-Subtitles-768x311.png 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/Inglourious-Basterds-Subtitles-1536x622.png 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/Inglourious-Basterds-Subtitles.png 1549w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Subtitles play an essential role in multilingual movies like Inglourious Basterds<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae22fb9 elementor-widget elementor-widget-text-editor\" data-id=\"ae22fb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Had the production not put in so much effort into subtitles, they would have lost out on context for many viewers (like me) who aren\u2019t native speakers of Italian, German, and French.<br \/><br \/>With people all\u00a0around\u00a0the world consuming culturally and linguistically diverse content, the importance of subtitling has increased in the past decade. But have you wondered what goes into writing subtitles? Let\u2019s take a deep dive into the art of subtitling.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01bc2b3 elementor-widget elementor-widget-image\" data-id=\"01bc2b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"509\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-45-45-1024x652.jpg\" class=\"attachment-large size-large wp-image-2450\" alt=\"Comparing transcription, subtitling &amp; captioning\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-45-45-1024x652.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-45-45-300x191.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-45-45-768x489.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-45-45-1536x979.jpg 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-45-45-2048x1305.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b47d34 elementor-widget elementor-widget-text-editor\" data-id=\"8b47d34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you are planning to avail or are already availing\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/subtitling\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">s<\/a><a href=\"https:\/\/translatebyhumans.com\/en\/services\/subtitling\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ubtitling services for your videos, (opens in a new tab)\">ubtitling services for your videos,<\/a>\u00a0you must understand its nuances. There\u2019s probably a chance you confuse it with captioning or transcription. While all of them are linked closely, they have different purposes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e88fe20 elementor-widget elementor-widget-heading\" data-id=\"4e88fe20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Benefits of Transcription<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0bc721 elementor-widget elementor-widget-text-editor\" data-id=\"4a0bc721\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A transcriber listens to the audio in an audio or video file and then converts it into a written text document. Transcriptions are usually in the same language as the audio. Transcribers need to be native speakers of that language so they can pick out the sounds and accents specific to that language.<\/p><p>Transcription helps people access your video and audio files in a text format. The practice of transcribing is also widely used for maintaining a record of meetings or procedures. Many corporate firms, multinational and public companies transcribe their meetings to make them available to all employees, investors, and stakeholders.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c08fbae elementor-widget elementor-widget-heading\" data-id=\"c08fbae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benefits of Captions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41036531 elementor-widget elementor-widget-text-editor\" data-id=\"41036531\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Captioning is the process of dividing the text of the transcript into time-coded sections so they can be displayed (typically) at the bottom of the screen while playing audio or video. The captions must match the timing of the audio to help the listener\/viewers understand what\u2019s going on. Captions are always in the same language as the audio.<\/p><p>While captions just display what\u2019s being said, closed captions also describe the various sounds and activity in the audio\/video. These help the deaf or the hard of hearing (DHH) consume the content easily. As per the 21st Century Communications and Video Accessibility Act in the US, all video programming on the television and the Internet\u00a0<a href=\"https:\/\/www.nad.org\/resources\/technology\/21st-century-communications-and-video-accessibility-act\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">is required to have closed captioning<\/a>. This helps the DHH community in easily accessing all kinds of video content.<\/p><p>This year,\u00a0<a href=\"https:\/\/biteable.com\/blog\/tips\/video-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">85% of Facebook videos<\/a>\u00a0were watched without the accompanying audio. If your video has people speaking or engaged in a conversation, captions become necessary. Viewers who watch your video with the sound off will then be able to read the captions and understand what\u2019s happening in the video.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad5c1c elementor-widget elementor-widget-heading\" data-id=\"5ad5c1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benefits of Subtitles<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05d2616 elementor-widget elementor-widget-text-editor\" data-id=\"05d2616\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Subtitles\u00a0are usually meant for any audience which doesn\u2019t speak the same language as the audio in a visual setting. It involves two steps \u2013 transcribing and translating. A subtitling expert would first transcribe the audio (in the source language) and then translate the text into the target language. Subtitling experts must be native speakers of the target language and have fluency in the source language. Like captions, subtitles are written in the form of time-coded sections.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b47c9c elementor-widget elementor-widget-image\" data-id=\"7b47c9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-46-3-1024x573.jpg\" class=\"attachment-large size-large wp-image-2449\" alt=\"Why add subtitles\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-46-3-1024x573.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-46-3-300x168.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-46-3-768x430.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-46-3-1536x860.jpg 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/subtitling-graphics_new-46-3.jpg 2005w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f23c7e1 elementor-widget elementor-widget-text-editor\" data-id=\"f23c7e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you produce audio or video content, you probably assume the fact that your listeners or viewers are fluent in the language of your content. This assumption can limit your audience and make it difficult for your non-native speaker audience to consume the content. And that\u2019s why multilingual subtitles make your audio\/video files accessible to people belonging to different linguistic groups.<br \/><br \/>Subtitles also serve a great SEO purpose. Search engines are designed to crawl text. So, Google crawls all the text that appears along with your video \u2013 title, keyword tags, description, etc. When you add a subtitle file (read: text) to your video, the search engines are more likely to show your video in the results of local searches in that language.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5e6bd elementor-widget elementor-widget-heading\" data-id=\"ed5e6bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Scope of Subtitling<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53cf3db4 elementor-widget elementor-widget-text-editor\" data-id=\"53cf3db4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Typically, millennials consume video content while multitasking \u2013 they may be watching a video while eating, waiting for the bus, taking the subway, etc. Consequently, they may miss out on some of the audio or choose not to play the audio in public where it could disturb others. In this case, subtitles help them catch up. Even while scrolling through their social media feeds, they have their sound off. If your video doesn\u2019t have subtitles, it\u2019s very likely they won\u2019t pause to watch your video.<\/p><p>Add to this fact that a lot of OTT (over the top) platforms like Netflix, Amazon Prime Video, and Hotstar are aiming to target non-native speakers with multilingual subtitles. For instance, Netflix\u2019s popular show Narcos \u2013 originally shot in Spanish \u2013 was subtitled in multiple languages, including Hindi and English. Another show called\u00a0<a href=\"https:\/\/economictimes.indiatimes.com\/industry\/media\/entertainment\/how-content-streaming-platforms-like-netflix-have-created-an-economy-around-subtitles-in-india\/articleshow\/67504613.cms?from=mdr\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sacred Games was subtitled in 24 languages<\/a>. As a result,\u00a0<a href=\"https:\/\/www.theguardian.com\/film\/2019\/aug\/02\/sex-drugs-politics-streaming-netflix-amazon-blowing-up-bollywood\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">two out of three Netflix subscribers<\/a>\u00a0who watched the show were from outside India. Also, as any person involved in the media industry will tell you, subtitling is a cost-effective alternative to dubbing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cf4a2 elementor-widget elementor-widget-heading\" data-id=\"b4cf4a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031f437 elementor-widget elementor-widget-text-editor\" data-id=\"031f437\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether your brand\u2019s into finance or&nbsp;<a href=\"https:\/\/translatebyhumans.com\/blog\/subtitling-for-elearning\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">eLearning<\/a>, subtitling is essential for effectively marketing your audio and video content. In an age where people appreciate local and regional content, subtitling helps you make video content relevant to anybody who happens to watch it. In the next part of this series, learn about the&nbsp;<a href=\"https:\/\/translatebyhumans.com\/blog\/5-industries-that-are-winning-over-their-audiences-with-subtitles\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">5 industries that are winning over their audiences with subtitles<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Crafting good subtitles is an art that not many are aware of. We&#8217;ve explained how accurate subtitles help global audiences consume visual content. <\/p>\n","protected":false},"author":3,"featured_media":2445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decoding The Art Of Subtitling - Translate By Humans<\/title>\n<meta name=\"description\" content=\"Multilingual or foreign language subtitling has gained a lot of importance over the past decade. Here&#039;s how subtitling can benefit your brand, too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decoding The Art Of Subtitling\" \/>\n<meta property=\"og:description\" content=\"Crafting good subtitles is an art that not many are aware of. Read on about how accurate subtitles help global audiences consume visual content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/\" \/>\n<meta property=\"og:site_name\" content=\"Translate By Humans\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-17T04:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-28T07:15:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/03\/TBH-logo.svg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aarohi Pathak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Decoding The Art Of Subtitling\" \/>\n<meta name=\"twitter:description\" content=\"Crafting good subtitles is an art that not many are aware of. Read on about how accurate subtitles help global audiences consume visual content.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aarohi Pathak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/\"},\"author\":{\"name\":\"Aarohi Pathak\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/7d88b91a2bca32351293a79b278168e5\"},\"headline\":\"Decoding The Art of Subtitling\",\"datePublished\":\"2019-10-17T04:25:00+00:00\",\"dateModified\":\"2022-01-28T07:15:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/\"},\"wordCount\":1027,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/translatebyhumans.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/Banner_subtitling-44.jpg\",\"articleSection\":[\"Subtitling\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/\",\"url\":\"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/\",\"name\":\"Decoding The Art Of Subtitling - Translate By Humans\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/decoding-the-art-of-subtitling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/Banner_subtitling-44.jpg\",\"datePublished\":\"2019-10-17T04:25:00+00:00\",\"dateModified\":\"2022-01-28T07:15:27+00:00\",\"description\":\"Multilingual or foreign language subtitling has gained a lot of importance over the past decade. 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