{"id":17347,"date":"2018-01-24T06:06:00","date_gmt":"2018-01-24T06:06:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=17347"},"modified":"2023-05-19T09:22:22","modified_gmt":"2023-05-19T09:22:22","slug":"tips-to-increase-your-app-downloads","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/tips-to-increase-your-app-downloads\/","title":{"rendered":"5 Tips to Increase Your App Downloads in Multiple App Stores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17347\" class=\"elementor elementor-17347\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55e854d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55e854d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c510f25\" data-id=\"7c510f25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27800041 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"27800041\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/app-localization.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/app-localisation\/\">App Localisation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144e876 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"144e876\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/silke\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/df07807f519d428858ddab591a2c43aa?s=96&amp;d=mm&amp;r=g\" alt=\"Picture of Silke Glauninger\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tSilke Glauninger\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2018\/01\/24\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 24, 2018<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e6f525 elementor-widget elementor-widget-text-editor\" data-id=\"50e6f525\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>App localisation is an important topic in the app market. If an app service is highly focused, then maybe it isn\u2019t worth the effort of localising. However, if possible, apps should always be localised as that can help you gain an increase of up to 767% on your downloads. Nice, right? But first of all, what is app localisation?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d82f8db elementor-widget elementor-widget-text-editor\" data-id=\"d82f8db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>App localisation is the\u00a0<em>translation of the metadata of your product and the adaptation of it to another culture<\/em>. It includes graphics, texts, videos, and even converting units of measurement depending on the country. For instance, if you are talking about weather forecast to North Americans, you would use Fahrenheit as a unit of temperature, but if you are talking to Germans, you need to convert to Celsius as that is the reference in Germany. So,\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/mobile-app-launch-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">localisation is more than translation<\/a>; it also the adaptation of cultural nuances.<\/p><p><em>Localisation is the process of adapting your app information to a certain market.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2105d533 elementor-widget elementor-widget-heading\" data-id=\"2105d533\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Why App Store Localisation matters<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e950a20 elementor-widget elementor-widget-text-editor\" data-id=\"e950a20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Increasing your target audience is one of the main reasons to offer your app in multiple languages. However, there are other important reasons why you should adopt localisation. One is that localising your app store metadata improves the visibility of your app in search results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29cd39c elementor-widget elementor-widget-text-editor\" data-id=\"29cd39c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hence, if you have your product localised in 3 countries, you could theoretically have 3-times the keyword combinations. In other words, you could strategically use localisation to boost search rankings in specific countries.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d371119 elementor-widget elementor-widget-text-editor\" data-id=\"d371119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Apart from that, we should bear in mind that\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/298580\" target=\"_blank\" rel=\"nofollow noopener\">72 % of app users<\/a>\u00a0are non-native English speakers. Even though many people understand English, they prefer to use apps in their mother tongue. Even if you localise the app name and main headline (the short description in Google Play or Subtitle in Apple App Store), your conversion rate will improve.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92f94b elementor-widget elementor-widget-heading\" data-id=\"e92f94b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do initial research and choose languages wisely<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0972097 elementor-widget elementor-widget-text-editor\" data-id=\"0972097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You don\u2019t always need to localise to all the countries available. Localising your app and product page may need a lot of resources. Firstly, research where you would find clients for your app, check your competitors and localise in steps. Ask yourself what is the competition like in each market, and how many users you could get when offering your app there.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caf6800 elementor-widget elementor-widget-text-editor\" data-id=\"caf6800\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Penetrating a market that is already crowded with what you are offering, might be a waste of time. Look for countries where there is a lack of your product offering or where you can offer superior quality of apps as compared to competitors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63bd917 elementor-widget elementor-widget-text-editor\" data-id=\"63bd917\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On the other hand, you might find an awesome market where your competition is relatively low. Before getting excited and starting to localise, think about whether there is an interest in apps like yours. Local market research is crucial. Read about the culture, rituals, religions, routine of the population, and then begin your localisation efforts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e2486 elementor-widget elementor-widget-heading\" data-id=\"d4e2486\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What's the potential for a chosen app market?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f63587a elementor-widget elementor-widget-text-editor\" data-id=\"f63587a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many huge app markets, such as Brazil and Russia, have a small population that can understand foreign languages. Hence, when localising your app, you are considering a high number of potential users.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253d86d elementor-widget elementor-widget-text-editor\" data-id=\"253d86d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For a start,\u00a0 find countries where there is a large number of consumers of apps. After that, take a look at the apps inside your category. Finally, search for your direct competitors. By following these steps, you can conclude if the chosen app market has potential, or if it isn\u2019t the time to invest in it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be68e9e elementor-widget elementor-widget-heading\" data-id=\"be68e9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use ASO platforms to monitor localised keywords and fast-track your tasks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5fbf4 elementor-widget elementor-widget-text-editor\" data-id=\"9e5fbf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In order to successfully sell your app in markets abroad, you also need to know if people are able to find your app in specific markets. Just translating some pieces of metadata is not enough to succeed. Doing this is a tricky task, so this is why there are handy ASO Tools, which show you how your app ranks in search results for an exact keyword.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-959c8d0 elementor-widget elementor-widget-text-editor\" data-id=\"959c8d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With ASO Tools (like\u00a0<a href=\"https:\/\/appradar.com\/?utm_source=translatebyhumans.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"nofollow noopener\">App Radar<\/a>), you can split your ASO efforts per country. You can measure your performance and rank per land. What\u2019s special, however, is that it\u2019s possible to edit and export all your updated metadata in all languages at once. Apart from that, you can request translations for your app store listings directly from the platform, meaning that after choosing your translator, you can give him\/her access to the translator interface of App Radar, where they just need to fill in the available fields with the required translations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9b190 elementor-widget elementor-widget-image\" data-id=\"de9b190\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/appradar.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"340\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/AppRadar.png\" class=\"attachment-large size-large wp-image-419\" alt=\"AppRadar\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/AppRadar.png 940w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/AppRadar-300x128.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/AppRadar-768x327.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source-ASO Tools help you fast-track your localisation process.  <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406f40f elementor-widget elementor-widget-heading\" data-id=\"406f40f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">If you want to succeed, go beyond translation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e971d44 elementor-widget elementor-widget-text-editor\" data-id=\"e971d44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/app\/\" target=\"_blank\" rel=\"noopener\">App Localisation<\/a>\u00a0is more than just translating app page information. You are selling your product to different cultures. So, analyse them differently to see which is the best approach for each.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f9569 elementor-widget elementor-widget-text-editor\" data-id=\"88f9569\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you are charging for your app, bear in mind that the currency is extremely important. Paying in euro, for instance, maybe quite expensive for some foreign users. Thus, if you do not adopt the currency to the local format, you might be pushing away many future users that will think is too expensive or simply don\u2019t want to pay taxes for international purchases. The same goes for date formats, the month\/day\/year can be really confusing in countries that use the day\/month\/year format.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd43ea elementor-widget elementor-widget-heading\" data-id=\"afd43ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pay attention to App Store Optimisation principles<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b44d3 elementor-widget elementor-widget-text-editor\" data-id=\"01b44d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you are getting involved with the mobile world, understanding\u00a0<a href=\"https:\/\/appradar.com\/academy\/app-store-optimization-guide\/app-store-optimization?utm_source=translatebyhumans.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"nofollow noopener\">App Store Optimisation<\/a>\u00a0(ASO) is a must for app store marketing!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742af76 elementor-widget elementor-widget-text-editor\" data-id=\"742af76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you translate your app metadata, you have to remember there are character limitations. In iTunes Connect, you have a 100 characters field to type your main keywords. This is something, you have to be careful with. Here\u2019s an example\u00a0\u2013 imagine you have an app to manage credit and customer cards. In English, you just need 6 characters for the word \u201cwallet\u201d, while in German, you will need 10 for \u201cGeldtasche\u201d. Moreover, it\u2019s hard to combine these keywords in German. So, you may need to find other words describing your app.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8779f elementor-widget elementor-widget-text-editor\" data-id=\"de8779f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bear in mind that several elements should be localised, not only your keywords. In the hierarchy of keywords, the<em>\u00a0app name\u00a0<\/em>would be at the top.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2aa1f2 elementor-widget elementor-widget-image\" data-id=\"e2aa1f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.memrise.android.memrisecompanion\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/memrise-app-1024x597.png\" class=\"attachment-large size-large wp-image-420\" alt=\"memrise app\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/memrise-app-1024x597.png 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/memrise-app-300x175.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/memrise-app-768x448.png 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/memrise-app.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image Source: Google Play Store (memrise) \/ App Radar Localising the app title can increase conversion rate.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36917e1 elementor-widget elementor-widget-text-editor\" data-id=\"36917e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When localising Android apps, do not forget about the short description \u2013\u00a0 think about what will convince people of a certain culture to keep reading your description. The description is how you are going to reach people that are really interested in your app or that are not 100% sure of what your product can do. Make use of the\u00a0<em>promotional text<\/em>, it is your chance to say what is new and what is coming.<\/p><p>Last but not least, adapt your screenshots. You should only publish your screenshots in one language if the app itself isn\u2019t translated; otherwise, you may lose downloads because of a lack of clarity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ef0f4 elementor-widget elementor-widget-heading\" data-id=\"b7ef0f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Work together with a translation agency<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d76f76 elementor-widget elementor-widget-text-editor\" data-id=\"7d76f76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Avoid using automated translation services where accuracy is questionable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e6750 elementor-widget elementor-widget-text-editor\" data-id=\"67e6750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Misspellings and grammar mistakes affect the credibility\u00a0of your product and have a negative effect on downloads. Search for local translators or translation agencies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-173c245 elementor-widget elementor-widget-text-editor\" data-id=\"173c245\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here\u2019s an example: if you are translating an app for Portuguese and you want to use the \u201clike\u201d function of Facebook, the machine translation will only show \u201cgostei\u201d as the dictionary translation. But \u201ccurti\u201d has much more impact and is more frequently used. However, only a professional translator could help you with this.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7c037 elementor-widget elementor-widget-heading\" data-id=\"8b7c037\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Final Thoughts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba98179 elementor-widget elementor-widget-text-editor\" data-id=\"ba98179\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Localising to several languages sounds really tough, and it can often be time-consuming. Therefore, take a step by step approach to make this process easier. Remember that app localisation shouldn\u2019t take too much time, so make use of tools and agencies that help you with the process!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>App localisation is an important topic in the app market. Should someone go for it or not? Well, if the app service is focused on a certain place, then maybe it isn\u2019t worth the effort. However, if localisation is possible, it must be done because app localisation can increase 767% of your downloads. Nice, right? But first of all, what is app localisation about?<\/p>\n","protected":false},"author":16,"featured_media":771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Increase Your App Downloads With Localisation<\/title>\n<meta name=\"description\" content=\"Know why app store localisation matters and learn how to grow your business by increasing app downloads in multiple app stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/tips-to-increase-your-app-downloads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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