{"id":16841,"date":"2018-05-27T05:32:00","date_gmt":"2018-05-27T05:32:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=16841"},"modified":"2022-01-19T04:44:52","modified_gmt":"2022-01-19T04:44:52","slug":"how-to-find-the-right-localization-partner","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/the-right-localisation-partner\/","title":{"rendered":"How to Find the Right Localization Partner"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16841\" class=\"elementor elementor-16841\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca4d17d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca4d17d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c00c58d\" data-id=\"c00c58d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15efa6c elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"15efa6c\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/translation-and-localisation\/\">Translation and Localisation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2028edf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2028edf\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How to Find the Right Localization Partner<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6a9bd tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"ad6a9bd\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/alpi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Alpi-1-150x150.png\" alt=\"Picture of Alpi Mantry\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAlpi Mantry\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2018\/05\/27\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 27, 2018<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8495ab elementor-widget elementor-widget-text-editor\" data-id=\"c8495ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Localisation is the process of moulding your products and services to meet the needs of the local market. This doesn\u2019t mean modifying your product features or service deliverables (in certain cases, it is necessary to do this); it typically alludes to ensuring the messaging is localised in the native language spoken by your target audience and that the products and services meet the cultural expectations of the people you wish to target.<\/p><p>It helps your business expand its market and gain a competitive edge. Trust and loyalty are the immediate outcomes of localisation. So, how do you go about choosing the right localisation partner? Here are a few considerations you must keep in mind for this purpose:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009d437 elementor-widget elementor-widget-heading\" data-id=\"009d437\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scope of Work<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e0caed elementor-widget elementor-widget-text-editor\" data-id=\"9e0caed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Identify your localisation needs and work out your localisation objectives. You must be clear about what you hope to achieve with localisation. So begin by identifying the various assets you want to localise, including websites, mobile apps, eBooks, infographics, etc. Also, identify the non-digital assets that include company brochures, annual reports and more that will need to go through the localisation process as well. This is important because you need to work with a localisation service provider who is an expert in handling all your requirements.<\/p><p>You will need to work with a localisation partner with specific capabilities, and you won\u2019t know what capabilities to look for if you haven\u2019t identified your needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce24cdc elementor-widget elementor-widget-heading\" data-id=\"ce24cdc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Translation Expertise \u2013 Sector Specific Knowledge<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-539fa84 elementor-widget elementor-widget-text-editor\" data-id=\"539fa84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you want to break into a new market, you must ensure your messaging assets speak in the local language; otherwise, your target audience will have\u00a0<a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/in\/pdf\/2017\/04\/Indian-languages-Defining-Indias-Internet.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">very little faith<\/a>\u00a0in the message you want to convey. This is where translation comes in to help localise your messaging. However, it is also important that the translation experts who work on your projects understand the cultural nuances of the region and keep these in mind during translation; this improves content acceptability.<\/p><p>You also need to ensure that the translators working on your projects are knowledgeable about the sector your business belongs to so that they understand and translate the various terms perfectly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf1600 elementor-widget elementor-widget-heading\" data-id=\"0cf1600\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Video and Mobile App Localisation \u2013 New Age Modes of Information Disbursal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a0a8b elementor-widget elementor-widget-text-editor\" data-id=\"45a0a8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you are using videos and mobile apps to convey your brand messaging or product\/service information to your audience, you must localise these two mediums as well. It requires special localisation skillsets to localise both.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d167a5 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6d167a5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">For a video, it\u2019s not enough that you change the language of the video; the idea is to adapt the video and its messaging in such a way that it fits the cultural psyche of your target audience.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">You also need a localised mobile app strategy, which not only includes translating the customer-facing instructions and features but also ensuring the back-end documentation is localised for the target market.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4198848 elementor-widget elementor-widget-heading\" data-id=\"4198848\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zero Compromises on Quality<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc8353 elementor-widget elementor-widget-text-editor\" data-id=\"4fc8353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While you mustn\u2019t choose your localisation partner keeping only the cost perspective in mind, it is impractical not to have a budget while making your choice. Ideally, you must focus on the quality perspective and then move on to cost. Make sure you are working with a localisation partner who has a proven track record of delivering accurate and meaningful localisation.<\/p><p>How do you make sure about their track record? Demand references; contact these references and ask them pertinent questions about the kind of localisation services they received and were they happy with it. Moreover, look out for testimonials and reviews about their services from well-known companies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db2af3 elementor-widget elementor-widget-heading\" data-id=\"3db2af3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Turn Around Time as per Client Needs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-597f962 elementor-widget elementor-widget-text-editor\" data-id=\"597f962\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are many occasions when you will need a particular localisation project to be handled quickly. You will be on a tight schedule, and your localisation partner must have the extra bandwidth to take up your project and deliver it within a very short time frame. So, make sure you work with someone who is able to take care of such requirements.<\/p><p>There is also the matter of meeting deadlines during the normal course of events. An ideal localisation company has a history of not keeping clients waiting. For them, a deadline is sacrosanct and they don\u2019t delay project delivery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a527925 elementor-widget elementor-widget-heading\" data-id=\"a527925\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scalability<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10641ac elementor-widget elementor-widget-text-editor\" data-id=\"10641ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The localisation services provider must be able to scale as per your business needs, either scale up or down. They need to be able to handle workloads of varying sizes; you don\u2019t want to end up in a situation wherein you want the company to handle more projects for you, but they can\u2019t. In such cases, you will be left scrambling to search for another localisation services provider.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a731c elementor-widget elementor-widget-heading\" data-id=\"d2a731c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flexibility<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0db78 elementor-widget elementor-widget-text-editor\" data-id=\"2e0db78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What diverse skill sets does the localisation partner bring to the table? Can this partner help you localise in multiple languages? Does this partner also offer other key localisation services like transcription, voice-overs, and subtitles? If the answer to these questions is yes, you know you have the much-needed flexibility for drill-down localisation. Your localisation goals shouldn\u2019t be hampered by the inability of your localisation company to offer certain services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8db6a6 elementor-widget elementor-widget-heading\" data-id=\"d8db6a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contextual Localisation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7622180 elementor-widget elementor-widget-text-editor\" data-id=\"7622180\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We have saved the most important consideration for the last. A good localisation partner always keeps context at the forefront while offering localising services. What this means is that a particular document cannot be translated verbatim. One must also consider the region, and the overall environment it targets, during translation.<\/p><p>The background for localisation is as important as localisation itself. An expert in localisation tries to understand the rationale behind localisation and its objectives; the kind of cultural barriers that need to be overcome during localisation; how localisation can be in sync with the expectations of a particular target audience from a particular business that offers certain products\/services and so on and so forth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb26fa0 elementor-widget elementor-widget-heading\" data-id=\"bb26fa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">To Conclude<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da8ff5 elementor-widget elementor-widget-text-editor\" data-id=\"6da8ff5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Today, the world of business has become hyper-competitive. To grow your business, you must grow in new markets and in order to do that, you must localise. The growth of your business and its profitability is directly proportional to your ability to do that. Take this process seriously and work with only the best localisation partner.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Find out what your need to keep in mind when looking for a localisation partner to help your business extend its international reach. <\/p>\n","protected":false},"author":7,"featured_media":953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Find the Right Localisation Partner To Expand Your Business Globally<\/title>\n<meta name=\"description\" content=\"An exhaustive list of requirements a business needs to keep in mind when looking for the right localisation partner before expanding its global reach.\" 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