{"id":42439,"date":"2023-09-05T10:54:07","date_gmt":"2023-09-05T10:54:07","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=42439"},"modified":"2024-03-19T06:51:46","modified_gmt":"2024-03-19T06:51:46","slug":"boost-your-business-by-60-with-localisation-game-changing-insights-ft-rahul-chatterjee","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/tales-of-translation\/boost-your-business-by-60-with-localisation-game-changing-insights-ft-rahul-chatterjee\/","title":{"rendered":"Vahak&#8217;s Rahul Chatterjee Reveals the Secret to 60% Business Growth through Localisation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42439\" class=\"elementor elementor-42439\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c2e8bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c2e8bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4429fc8\" data-id=\"4429fc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8fe9f7 elementor-widget elementor-widget-html\" data-id=\"b8fe9f7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe width=\"560\" height=\"410\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/e7Atzs9ORcA?si=FYtQVQGFoz7xJeOb\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d773786 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d773786\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Listen on :\u200b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-586aba5 elementor-widget__width-auto spotify-btn elementor-widget elementor-widget-button\" data-id=\"586aba5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/open.spotify.com\/episode\/0msK432aMsVjBl7TmSrgHa\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-spotify\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Spotify<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0127b51 elementor-widget elementor-widget-text-editor\" data-id=\"0127b51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"guest-host-sec\"><div class=\"left-wrap\"><h5>Our Guest<\/h5><div class=\"guest-detail box-card mb-20\"><div class=\"img-block\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/09\/rahul-chatterjee.jpg\" alt=\"Rahul Chatterjee\" \/><\/div><div class=\"detail\"><h5>Rahul Chatterjee<\/h5><p>Product Manager, Vahak<\/p><\/div><\/div><\/div><div class=\"left-wrap\"><h5>Our Host<\/h5><div class=\"host-detail box-card\"><div class=\"img-block\"><img decoding=\"async\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/06\/Alpi-photo2.png\" alt=\"host image\" \/><\/div><div class=\"detail\"><h5>Alpi Mantry<\/h5><p>Chief Human, Translate By Humans<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2727316 elementor-widget elementor-widget-text-editor\" data-id=\"2727316\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our guest in this tale is <a href=\"https:\/\/www.linkedin.com\/in\/rahul-chatterjee-707ba581\/\" target=\"_blank\" rel=\"noopener\">Rahul Chatterjee<\/a>, the product manager at <a href=\"https:\/\/www.vahak.in\/\" target=\"_blank\" rel=\"noopener\">Vahak<\/a>, one of India&#8217;s largest online transport communities, trusted by over 20 Lakh Pan-India transporters.<\/p><p>Join us in this podcast as our CEO, Alpi explores the challenges that Rahul masterfully navigates while collaborating with vendors and learning about the pivotal role of the source text in the localisation process. From conquering linguistic frontiers to embracing AI&#8217;s evolution, Rahul&#8217;s wisdom illuminates the path ahead. Let&#8217;s start!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dac62 elementor-widget elementor-widget-heading\" data-id=\"a5dac62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3f095 elementor-list-item-link-inline elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"2a3f095\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#power-success\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Language Passion Powers Success<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#navigate-strategically\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Navigate Strategically for Triumph<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#vendor-collaboration\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vendor Collaboration: Select, Achieve, Excel<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#source-text\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Source Text Insight Fuels Precision<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#tech-empowerment\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tech Empowerment Drives Excellence<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#ai-complements\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AI Complements, Human Touch Prevails<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#multilingual-support\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Multilingual Support Enhances Connection<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#newcomer-path\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Newcomer's Path: Embrace, Learn, Excel<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd34cea elementor-widget elementor-widget-heading\" data-id=\"dd34cea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Insights:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eeecd5 elementor-widget elementor-widget-heading\" data-id=\"5eeecd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Welcome to the show, Rahul. Could you tell us about your role at Vahak and your localisation journey so far?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ebafa elementor-widget elementor-widget-text-editor\" data-id=\"55ebafa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I unexpectedly found my calling in localisation when I joined Vahak as a localisation manager. It shifted from my comfort zone of Western, African, and European markets to the diverse and intricate Indian market. Navigating this vast market, divided by culture and language every few kilometres, felt like managing multiple countries within one.<\/p><p>Vahak&#8217;s products are spread across nine regions in India, each with its language, and cater for the niche logistics sector. In a realm where people treasure their native languages, generic templates wouldn&#8217;t suffice \u2013 precise localisation was imperative. This extended beyond translation to strategic timing; promotions aligned with local festivals like Durga Puja in West Bengal and Lohri in Punjab.<\/p><p>Our dedication to localisation was visible on our page, where campaigns embraced regional aesthetics and characters. The meticulous detailing showcased our commitment. In India, language affinity translated to adaptability; products in native languages held an advantage, making penetration smoother.<\/p><p>My journey into localisation was serendipitous. Starting as a project coordinator, I believed localisation was just translation, questioning its necessity with automated tools like Google Translate. However, immersing in a bustling office and collaborating across teams shattered my misconception. I began with the art of <a href=\"https:\/\/translatebyhumans.com\/en\/services\/subtitling\/\">subtitling<\/a> for global media giants like HBO, Fox, and Disney. I was fascinated by the intricacies of subtitling workflows, diverse file formats, and various teams.<\/p><p>This unexpected journey became a cherished part of my life, transforming my perspective and leading me to where I am today. It&#8217;s been a rewarding voyage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7016c17 elementor-widget elementor-widget-heading\" data-id=\"7016c17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">So, what keeps you hooked on this localisation industry? What fascinates you about languages?\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c97be9 elementor-widget elementor-widget-text-editor\" data-id=\"4c97be9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s about the human connection. Viewing Asians as a bridge to culture and others creates a vital link, especially in localisation. The ever-changing market, with the rise of machine translations, adds to the delightful chaos. For instance, my experience launching a well-received series in 25-26 countries. This connected me with translators from various regions. Now, we exchange holiday wishes\u2014Easter to Diwali\u2014forging unique bonds. Meeting them isn&#8217;t necessary; our connection is extraordinary. Words can&#8217;t capture the significance and beauty of this journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7481668 elementor-widget elementor-widget-heading\" data-id=\"7481668\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Rahul, I completely agree with you because, you know, languages and cultures are the key differences across the globe. Still, they are also the ones that help us connect with different people at different levels. That is so very well said.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c835232 elementor-widget elementor-widget-heading\" data-id=\"c835232\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Given your extensive experience with numerous localisation projects and considering the journey you've described, what is your approach when tackling a new localisation project? How do you initiate the process, navigate through it, and determine when it has reached a point of success?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c96f93 elementor-widget elementor-widget-text-editor\" data-id=\"8c96f93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Certainly! The project journey begins with thorough Project Planning. This involves defining the project scope, managing resources, and outlining the workflow details. The workflow addresses factors like the number of QA rounds needed and the possibility of combining machine translation with proofreading to save time.<br>Once the workflow is set, you decide whether to use in-house translators or find an external vendor based on available resources. Vendor selection is a crucial step.<\/p>\n<p>Following this, another round of QA ensures quality. Effective communication and collaboration are key, ensuring stakeholders are informed about file quality at each step while version control maintains clarity.<br>Finally, the process concludes with delivery and optimisation, completing the project&#8217;s journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-881480b elementor-widget elementor-widget-heading\" data-id=\"881480b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">In your experience collaborating with various vendors and translators across projects, what obstacles arise during the selection process? How do you ensure effective communication to achieve your project's goals? Could you outline the criteria you consider vital for vendor selection success?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef9c3f elementor-widget elementor-widget-text-editor\" data-id=\"2ef9c3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Understanding a translator&#8217;s background is essential; even with agency-hired translators, I ask for their resumes. But the heart of success lies in conveying the project&#8217;s context. Each vendor has project managers experienced in this. Half the battle is won if I can ensure they grasp the context. At the same time, translators are skilled, without contextual comprehensions, like in Vahak, where transport terms and methods matter, precise communication is vital. If vendors lack marketing understanding, the localisation suffers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1462f9 elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"b1462f9\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 30-04-2024 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote 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.elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tContextual communication is the true secret.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6423458 elementor-widget elementor-widget-heading\" data-id=\"6423458\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Okay, fair enough.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93c7fc1 elementor-widget elementor-widget-heading\" data-id=\"93c7fc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">As you mentioned, when collaborating with vendors and managing communication and teams for translations, how significant is the role of the source text? Do you need to review the source text before starting the localisation process?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f4bbf elementor-widget elementor-widget-text-editor\" data-id=\"50f4bbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Project planning starts with a vital step: meticulously comprehending the source material. Just as I engage with vendors and the Project Manager, this communication approach also holds for interactions with clients. Delving into the source text at its core becomes imperative when dealing with my product. This all unfolds in the project planning phase itself.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9313ca elementor-widget elementor-widget-heading\" data-id=\"d9313ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">In your role in product development, do you encounter difficulties when conveying the significance of localisation to your developers?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d855b2 elementor-widget elementor-widget-text-editor\" data-id=\"0d855b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Absolutely! It&#8217;s a common misconception that localisation is just basic translation, but it&#8217;s so much more. Imagine your product as a bird &#8211; to make it soar in different places, and it needs adaptable wings. That&#8217;s what localisation does: it gives your product wings to fly across diverse markets. So, next time you chat with friends or colleagues, sit with them patiently and take five minutes to share the magic of localisation. It&#8217;s not just about words; it&#8217;s about making your product truly take flight!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0562fe elementor-widget elementor-widget-heading\" data-id=\"e0562fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">That is good advice because localisation is not translation.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fefb5b6 elementor-widget elementor-widget-heading\" data-id=\"fefb5b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Can we discuss one of the most enriching projects in your localisation journey?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c81e3 elementor-widget elementor-widget-text-editor\" data-id=\"d8c81e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Absolutely! I&#8217;ve had the fantastic opportunity to work with HBO, including on Game of Thrones and Succession for two seasons. Being part of that company transformed my perspective on localisation. It wasn&#8217;t just about learning tools but about embracing patience, handling multiple tasks, and safeguarding sensitive information. The wild ride taught me both about localisation and valuable life lessons.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8fa7f elementor-widget elementor-widget-heading\" data-id=\"2a8fa7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Working on Game of Thrones is a feather in your cap. Maybe someday, I will just organise a session to understand that journey in detail. That will be fantastic. So thank you!<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-546592f elementor-widget elementor-widget-heading\" data-id=\"546592f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Speaking of your experience, you've likely engaged with various technologies in your role, especially in product management and localisation. Can you highlight the key tools, techniques, and technologies you've found essential in your projects?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e545c elementor-widget elementor-widget-text-editor\" data-id=\"39e545c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of course, in our work, we utilise <a href=\"https:\/\/www.lingpad.com\/\">translation management systems<\/a>, cloud-based platforms, machine translation, and even terminology lists. But one technology that excites me is the new wave of cloud tools for on-the-go software localisation. As you translate a website from English to Hindi, the platform dynamically updates the site in real-time. It&#8217;s like watching your translation come to life instantly. This kind of innovation has been a game changer for me &#8211; timely and effective localisation at its finest!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6d1c5 elementor-widget elementor-widget-heading\" data-id=\"ee6d1c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Sure thing! We discussed the advantages of technology. Have you encountered any drawbacks to its use?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff09db1 elementor-widget elementor-widget-text-editor\" data-id=\"ff09db1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Embracing technology for translations has its drawbacks. While machines struggle with context like humans, traditional methods with bilingual documents seem more effective. Cloud tools help with repetitive words, but the personal touch of trained human translators remains valued. Also, tech tools become outdated, risking leaks and confidentiality problems. So, challenges persist in finding the right balance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b2325 elementor-widget elementor-widget-heading\" data-id=\"e3b2325\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Fair enough.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc694c elementor-widget elementor-widget-heading\" data-id=\"7fc694c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">With the rise of AI-driven translations like GPT and chatbots, what do you predict for the future of human translation in a landscape filled with such evolving tools?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6721687 elementor-widget elementor-widget-text-editor\" data-id=\"6721687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Embrace AI, don&#8217;t avoid it. Today&#8217;s work builds tomorrow&#8217;s success. Join forces with AI; the gap only widens if you don&#8217;t. <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/\">Human translation services<\/a> remains vital in many areas, likely for decades.<\/p><p>Because if you don&#8217;t work with it today, you&#8217;ll miss out a lot. The gap will keep increasing tomorrow, and you&#8217;ll miss the train someday. So, my idea is to work with it and make the most out of it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8153fb elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"b8153fb\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAs I said, I don't think human intervention within localisation will ever end, at least not in the next 20 years. Thirty years, probably, as well, I see.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-249711a elementor-widget elementor-widget-text-editor\" data-id=\"249711a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Don&#8217;t buy into total AI reliance. Instead, blend human-AI strengths. Even in ever-human domains, AI partnership shines. Efficiency and savings await a smart business move.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e51ce9c elementor-widget elementor-widget-heading\" data-id=\"e51ce9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Definitely, yeah, it makes sense. So, now let's go to the customer support that Vahak provides; given that you're dealing with product management, you guys offer multilingual customer support. <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7f799 elementor-widget elementor-widget-text-editor\" data-id=\"8b7f799\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yes, we do that.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e4082 elementor-widget elementor-widget-heading\" data-id=\"38e4082\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Okay. Is that through a tool? Or do you do it like translations, AI translations?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688b10f elementor-widget elementor-widget-text-editor\" data-id=\"688b10f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our chat support is available in a select few languages, not across multiple languages. However, we have a team of native speakers proficient in various languages who handle things uniquely. While we use a tool for call-related purposes, such as recording and documentation, we haven&#8217;t integrated localisation into our process. Our customer support team comprises multilingual individuals with native speakers from different regions. That&#8217;s the essence of what we&#8217;re all about.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e627b29 elementor-widget elementor-widget-heading\" data-id=\"e627b29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Okay. So, Rahul, what advice would you give to a younger product manager starting in the localisation industry?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6da76f elementor-widget elementor-widget-text-editor\" data-id=\"f6da76f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One major piece of advice would be to embrace connections and engage in extensive networking throughout various stages of life. Networking acts as a gateway to unforeseen opportunities, unlocking doors beyond imagination.<\/p><p>So one advice would be to talk to people who don&#8217;t have any constraints or restrictions in their mind while having this networking; they should be open to everything: different cultures, different languages, different ideologies, different perspectives, for that matter. Never have any constraints in your head.<\/p><p>Second, don&#8217;t label anyone unfit for you or any aspect. Go out there and have a good time with everyone you&#8217;ll talk with. These are the two major things I will say. And then, lastly, I ensure my younger self understands localisation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f240c elementor-widget elementor-widget-heading\" data-id=\"47f240c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Anything for our viewers, the localisation colleagues, who would be listening to this podcast?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9dd54 elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"1e9dd54\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIf you haven't implemented localisation yet, consider it because you can increase your business by 60%.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01673d5 elementor-widget elementor-widget-heading\" data-id=\"01673d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">That's a perfect number to look at. Thank you so much for all these insightful answers. It's been great. <br\/>\nWe appreciate all the advice and insights you gave us in your journey. And I'm sure we will all be able to learn a lot from it. Thank you so much for your time, and let's keep in touch.\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20bfdf8 elementor-widget elementor-widget-text-editor\" data-id=\"20bfdf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ladies and gentlemen, this was Rahul Chatterjee orchestrating transformations in the Indian logistics arena. Rahul sheds light on technology integration, <a href=\"https:\/\/translatebyhumans.com\/blog\/in-the-era-of-ai-why-should-you-choose-human-translation\/\">will AI replace translators<\/a>, and the future of human translation in this evolving landscape.<\/p><p>As we part, remember that your content&#8217;s journey to global triumph starts with translation and localisation. Take that leap with <a href=\"https:\/\/translatebyhumans.com\/\">Translate By Humans<\/a>, where we don&#8217;t just translate \u2013 we transform. Embark on this exhilarating ride towards international excellence \u2013 <a href=\"https:\/\/translatebyhumans.com\/en\/quotation-request\/\">book your complimentary call today<\/a>!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In our sixth tale, our CEO, Alpi Mantry, sat down with the ingenious product manager at Vahak, revolutionising India&#8217;s logistics landscape. From decoding the art of strategic navigation to unveiling the power of language passion, his insights illuminate the path to triumph. With a blend of tech empowerment and human touch, Rahul paints the future of translation, where AI complements and multilingual support connects. Buckle up as we unravel insights and immerse ourselves in the magic of transformation!<\/p>\n","protected":false},"author":1,"featured_media":42440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Boost Your Business By 60% With Localisation?<\/title>\n<meta name=\"description\" content=\"Increase your business by 60% while implementing localisation. 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