{"id":42791,"date":"2023-09-19T08:41:09","date_gmt":"2023-09-19T08:41:09","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=42791"},"modified":"2024-03-19T06:48:32","modified_gmt":"2024-03-19T06:48:32","slug":"boost-roi-by-75-learn-how-to-balance-efficiency-tech-human-expertise-with-matteo-nonne","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/tales-of-translation\/boost-roi-by-75-learn-how-to-balance-efficiency-tech-human-expertise-with-matteo-nonne\/","title":{"rendered":"Boost ROI by 75%: Learn how to balance Efficiency, Tech, &amp; Human Expertise With Matteo Nonne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42791\" class=\"elementor elementor-42791\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1af99d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1af99d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebb8078\" data-id=\"ebb8078\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f08166 elementor-widget elementor-widget-html\" data-id=\"4f08166\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe width=\"560\" height=\"410\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/-yhstoTfU9I?si=Lgc3dSWzB-DaYJO4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40d2da4 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"40d2da4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Listen on :\u200b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6699735 elementor-widget__width-auto spotify-btn elementor-widget elementor-widget-button\" data-id=\"6699735\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/open.spotify.com\/episode\/2Msh8aTpQn5rsu8UraDZUG\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 120 120\" width=\"120\" height=\"120\"><title>New Project<\/title><defs><image width=\"991\" height=\"1023\" id=\"img1\"><\/image><\/defs><style>\t<\/style><use id=\"spotify-icon\" href=\"#img1\" transform=\"matrix(.117,0,0,.117,2,0)\"><\/use><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Spotify<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ebc3c9 elementor-widget elementor-widget-text-editor\" data-id=\"6ebc3c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"guest-host-sec\">\n    <div class=\"left-wrap\">\n    <h5>Our Guest<\/h5>\n    <div class=\"guest-detail box-card mb-20\">\n    <div class=\"img-block\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/09\/Matteo-Nonne.jpg\" alt=\"Matteo Nonne\" \/><\/div>\n    <div class=\"detail\">\n    <h5>Matteo Nonne<\/h5>\n    Localization Program Manager, ON\n    \n    <\/div>\n    <\/div>\n    <\/div>\n    <div class=\"left-wrap\">\n    <h5>Our Host<\/h5>\n    <div class=\"host-detail box-card\">\n    <div class=\"img-block\"><img decoding=\"async\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/06\/Alpi-photo2.png\" alt=\"host image\" \/><\/div>\n    <div class=\"detail\">\n    <h5>Alpi Mantry<\/h5>\n    Chief Human, Translate By Humans\n    \n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5252db elementor-widget elementor-widget-text-editor\" data-id=\"d5252db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">Ladies and gentlemen, get ready to dive into our seventh thrilling tale! We are absolutely ecstatic to introduce our special guest today \u2013 none other than <a href=\"https:\/\/www.linkedin.com\/in\/matteononne1989\/?original_referer=&amp;originalSubdomain=uk\" target=\"_blank\" rel=\"noopener\">Matteo Nonne<\/a>, the maestro of localisation and the wizard behind the scenes as the Localisation Program Manager at the sports goods powerhouse, <a href=\"https:\/\/www.on-running.com\/en-in\/\" target=\"_blank\" rel=\"noopener\">On<\/a>!<\/p><p>Join us as our CEO, Alpi, gets into conversation with Matteo, hailing from the vibrant heart of London as he dazzles us with his wealth of experience in the ever-evolving world of localisation. Buckle up, folks, because this promises to be an exhilarating ride! Welcome to the show, Matteo!l<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2852bd2 elementor-widget elementor-widget-heading\" data-id=\"2852bd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f1651 elementor-list-item-link-inline elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"77f1651\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#language-passion\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Passion for Language & Cultural Understanding<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#strategic-planning\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strategic Planning & Market Adaptation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#ROI-metrics\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ROI-Driven Metrics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#balancing-product\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Balancing Product and LSP Focus<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#effective-vendor\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Effective Vendor Selection & Team Communication<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44609e3 elementor-widget elementor-widget-heading\" data-id=\"44609e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Insights:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b93a2d1 elementor-widget elementor-widget-heading\" data-id=\"b93a2d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">So rather than me talking about your experience and journey, why don't you tell us? Where did you start in the localisation industry, and how far have you come?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d046865 elementor-widget elementor-widget-text-editor\" data-id=\"d046865\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Certainly! My journey in the localisation industry began with a background in languages and translation. I started with an internship at a small London-based translation agency, leading to a project manager role at a more prominent language services provider. Over the years, I climbed the ladder and even built a specialised team for a new subject matter. Eventually, I transitioned to a client site, managing localisation for a growing tech giant.<\/p><p>After that, I honed my skills further by managing product and marketing localisation for a smaller tech company. However, I craved a new challenge. In February of this year, I joined a new company where I&#8217;m now spearheading the development of their localisation program, bringing my expertise to a full-time role.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ed914 elementor-widget elementor-widget-heading\" data-id=\"37ed914\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Seeing your journey from a language enthusiast to managing a significant program for this company is fascinating. What is it about the language industry that has held your interest? Why do you have a passion for languages?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa42091 elementor-widget elementor-widget-text-editor\" data-id=\"fa42091\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">I have several reasons for my unwavering passion for the localisation field. Firstly, my love for languages remains a driving force. I relish the challenges of bridging communication gaps across diverse cultures and regions. Furthermore, witnessing the continuous evolution of this industry, much like languages themselves, keeps me engaged and motivated. It&#8217;s essential to stay abreast of the dynamic landscape.<\/p><p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Additionally, integrating technology trends adds another layer of intrigue to localisation. This industry encompasses a vast spectrum of elements, making it one of the most multifaceted domains, albeit not widely recognised. The sheer variety and the constant opportunity for learning truly captivate me.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d7684 elementor-widget elementor-widget-heading\" data-id=\"38d7684\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Interesting. Given your experience and current role, do you strategically get involved in defining localisation strategies?\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce6218 elementor-widget elementor-widget-text-editor\" data-id=\"0ce6218\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">In the realm of market expansion and marketing optimisation, crafting an effective organisational strategy is a daily task. Constantly assessing performance, refining processes, and exploring new technologies are all part of the journey to ensure we&#8217;re on the best course. It&#8217;s an ongoing adventure, and I&#8217;m fully engaged in it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bc5d1 elementor-widget elementor-widget-heading\" data-id=\"c2bc5d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What criteria do you consider when deciding which new markets to target for expansion?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6926ffd elementor-widget elementor-widget-text-editor\" data-id=\"6926ffd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">First, I dive into market research, exploring product or service interest and potential perception. Next, I narrow down customer segments and market tiers. I blend data-driven analysis with anecdotal feedback, considering social media, customer comments, and website traffic. Finally, I weigh investment against potential ROI to chart our path forward.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73af247 elementor-widget elementor-widget-heading\" data-id=\"73af247\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Great. Thank you for that. So now, a while ago, you mentioned that there are changing market trends. And it's pretty rapid; it happens frequently. How do you keep up with those considering your strategy for localisation?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537ca49 elementor-widget elementor-widget-text-editor\" data-id=\"537ca49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In today&#8217;s interconnected world, staying informed is like navigating a vast landscape. I embrace webinars, seminars, and virtual conferences to keep up, especially in the post-COVID era. My network&#8217;s social media shares are treasure troves of insights. As a passionate reader, I like to read and spiral into a rabbit hole of, you know, link after link, article after article. So I like to read and spiral into a rabbit hole of, you know, link after link, article after article. So that&#8217;s how I tried to keep up with market trends. And, of course, even non-localisation experts might have some opinions to share and may have heard something through the grapevine. It&#8217;s about casting a wide net to capture the trends, even those outside our immediate scope.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99bde2c elementor-widget elementor-widget-heading\" data-id=\"99bde2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What are the key parameters or metrics that you rely on to assess a strategy's return on investment (ROI) or determine its success, and how do you decide if adjustments or changes are needed?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc1cfe elementor-widget elementor-widget-text-editor\" data-id=\"1cc1cfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In localising content, setting ROI goals can be challenging since it doesn&#8217;t always directly impact sales or impressions. However, I align my goals with the organisation&#8217;s metrics and focus on enhancing copy to attract more attention. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5433d02 elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"5433d02\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 30-04-2024 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote 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.elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tROI comes from efficiency, data-driven market entry, and continuous improvement.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a90cc5 elementor-widget elementor-widget-heading\" data-id=\"6a90cc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Okay. So now, my next question would be, given that you work with LSP and now with a product company, how is this different?\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1084cc4 elementor-widget elementor-widget-text-editor\" data-id=\"1084cc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">Vendor management is a shared focus in client-side and LSP roles, but they offer different experiences. Client-side work allows for deep investment and quality prioritisation. At the same time, LSP roles offer variety and exposure to diverse challenges but less insight into different business aspects due to less cross-functional communication.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aec2be3 elementor-widget elementor-widget-heading\" data-id=\"aec2be3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">If you are going to start working on a particular project localisation project, how do you approach it from start to finish?\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f5fab elementor-widget elementor-widget-text-editor\" data-id=\"54f5fab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Understand the Goal: Start by fully grasping the project&#8217;s objectives and type.<\/li><li>Tailor the Strategy: Adapt your approach based on the project&#8217;s nature. For example, prioritise speed and accuracy for sensitive content like clinical trials, or focus on creativity for product launches.<\/li><li>Engage Stakeholders: Collaborate closely with requesters and gather comprehensive background information to communicate effectively with selected vendors.<\/li><li>Analyse Content: Examine the content format and technical requirements, whether documents, software, or other materials.<\/li><li>Leverage Local Expertise: Consult with local experts for culturally sensitive projects to address challenges effectively.<\/li><li>Optimise with Technology: Explore automation possibilities to improve efficiency and reduce errors, customising solutions when necessary.<\/li><li>Execute localisation: Carry out the process, ensuring accuracy and adherence to the determined strategy.<\/li><li>Quality Assurance: Perform rigorous QA, including language checks, reviews by market experts, and functional testing for software.<\/li><li>Context Matters: Evaluate content in context, be it in software interfaces or visual materials like posters and social media.<\/li><li>Debrief and Learn: After successful project completion, debrief to identify lessons learned, budget control, stakeholder satisfaction, and continuous process improvement.<\/li><li>Vendor Collaboration: Acknowledge the importance of working seamlessly with vendors, as they are integral to project success.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-829cc97 elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"829cc97\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIt's a holistic approach that combines strategy, stakeholder engagement, technology, and a keen focus on quality and improvement.\n\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32146fc elementor-widget elementor-widget-heading\" data-id=\"32146fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Thank you for that one. Matteo, it was a good explanation of the entire journey. So, it's a good one to note down. So, you touched base upon two things: technology and vendors. \n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb245f4 elementor-widget elementor-widget-heading\" data-id=\"fb245f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How do you select your vendors? Do you prefer working with freelancers? Or is hiring an LSP to work with you on the more significant projects a good idea?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac91d7e elementor-widget elementor-widget-text-editor\" data-id=\"ac91d7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It depends on the situation. I enjoy working with freelancers when I can train them to become experts in our brand and market. This builds a robust and lasting relationship with excellent communication and quality. On the other hand, some language service providers (LSPs) can be so flexible that they become an extension of our localisation team, offering valuable expertise in technology and processes. Their experience from working with various clients provides a valuable second opinion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-990070b elementor-widget elementor-widget-heading\" data-id=\"990070b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What strategies do you employ to ensure seamless communication among various teams spanning different functions and external vendors or freelancers?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a81a8b9 elementor-widget elementor-widget-text-editor\" data-id=\"a81a8b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of my common challenges is limited communication in a large organisation, which often leads to last-minute rushes and frustrations. I approach it with empathy, understanding that people might not be familiar with localisation. I&#8217;ve organised presentations, created easy-to-follow guides, and reached out directly to colleagues with a smile, advocating for localisation. For external partners, I&#8217;m accommodating, helping with prioritisation, negotiating deadlines, and offering alternative solutions. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30ecf7b elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"30ecf7b\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tBecause there is always a solution.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbdeff elementor-widget elementor-widget-text-editor\" data-id=\"1cbdeff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I believe in finding solutions and empowering stakeholders with choices rather than just saying no.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471773c elementor-widget elementor-widget-heading\" data-id=\"471773c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Thank you, Matteo, for that one. Now, what are the pros and cons of technology? <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbcccb elementor-widget elementor-widget-text-editor\" data-id=\"8dbcccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Technology offers many advantages, such as boosting efficiency and sparing us from tedious tasks, allowing us to focus on what we love. However, there&#8217;s a flip side to technology, particularly artificial intelligence. While <a href=\"https:\/\/translatebyhumans.com\/tales-of-translation\/ai-surpass-humans-with-pavel-riazanov\/\">AI translation<\/a> can be helpful, it risks stripping away the human touch and personalised creativity, especially in creative localisation efforts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349593c elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"349593c\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAI can't fully replace human interaction and the unique flair we bring to the table.\n\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c519a elementor-widget elementor-widget-text-editor\" data-id=\"b3c519a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rather than fearing AI&#8217;s complete takeover, it&#8217;s best seen as a helpful tool to complement our skills and achieve our goals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335ed69 elementor-widget elementor-widget-heading\" data-id=\"335ed69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What key learnings would you want us to take away from your journey in this niche industry?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac0352 elementor-widget elementor-widget-text-editor\" data-id=\"dac0352\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Continuously seek new knowledge and experiences, staying open to learning and maintaining humility. Even when you think you&#8217;ve reached the peak, remember there&#8217;s always room for improvement. Embrace your humanity, and always understand that the people you are talking to are also humans as you have your frustrations and hard days; they also do, so be a team player, try not to be an opponent, try not to oppose them.<\/p><p>Respect diverse perspectives and approaches, which is crucial not only in localisation but in all areas. Avoid getting stuck in your ways and remain open to enhancement and adaptation as necessary.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-609ae48 elementor-widget elementor-widget-heading\" data-id=\"609ae48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Beautiful Matteo, I appreciate the sentence in which you said we are humans and we're dealing with humans. So, let's take it that way. <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027bdc3 elementor-widget elementor-widget-text-editor\" data-id=\"027bdc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So, as we bid adieu to this enthralling tale, let us carry forward the valuable lessons Matteo has imparted: a genuine passion for languages, adaptability to ever-changing market dynamics, and the ability to strike a harmonious balance between technology and <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/\">human translation<\/a> expertise. Thank you, Matteo, for taking us on this exhilarating ride through the world of localisation. Until next time, dear listeners, keep exploring the diverse world of language and culture, for it is there that the true magic of localisation lies!<\/p><p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">On the flip side, are you eager to make your content a global sensation? Your content is brimming with potential, ready to captivate audiences from around the globe. At <a href=\"https:\/\/translatebyhumans.com\/\">Translate By Humans<\/a>, we don&#8217;t just translate; we perform transformations.<\/p><p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">Why wait? Take the first step towards unleashing the magic of localisation today! <a href=\"https:\/\/translatebyhumans.com\/en\/quotation-request\/\">Book a complimentary consultation call<\/a> with us, and let&#8217;s embark on this transformative journey together!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Join us as we unravel the captivating tale of Matteo Nonne, the Localisation Program Manager at On, and his enchanting journey in the ever-evolving world of localisation. Discover the magic of languages, adaptability to market dynamics, and the perfect blend of technology and human expertise. Welcome to the realm of localisation wizardry!<\/p>\n","protected":false},"author":1,"featured_media":42819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Know How To Boost ROI By 75% In Localisation By Matteo Nonne<\/title>\n<meta name=\"description\" content=\"Know how to achieve success through language passion, strategic localisation planning, adapting to market trends, ROI-driven metrics, product vs. LSP focus, vendor selection insights, and navigating tech pros and cons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/tales-of-translation\/boost-roi-by-75-learn-how-to-balance-efficiency-tech-human-expertise-with-matteo-nonne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Know How To Boost ROI By 75% In Localisation By Matteo Nonne\" \/>\n<meta property=\"og:description\" content=\"Know how to achieve success through language passion, strategic localisation planning, adapting to market trends, ROI-driven metrics, product vs. LSP focus, vendor selection insights, and navigating tech pros and cons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/translatebyhumans.com\/tales-of-translation\/boost-roi-by-75-learn-how-to-balance-efficiency-tech-human-expertise-with-matteo-nonne\/\" \/>\n<meta property=\"og:site_name\" content=\"Translate By Humans\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-19T08:41:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T06:48:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/03\/TBH-logo.svg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akansha Barot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akansha Barot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/translatebyhumans.com\/tales-of-translation\/boost-roi-by-75-learn-how-to-balance-efficiency-tech-human-expertise-with-matteo-nonne\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/tales-of-translation\/boost-roi-by-75-learn-how-to-balance-efficiency-tech-human-expertise-with-matteo-nonne\/\"},\"author\":{\"name\":\"Akansha Barot\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/1bcc17a4068154e22c7b7980e478af15\"},\"headline\":\"Boost ROI by 75%: Learn how to balance Efficiency, Tech, &amp; 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