{"id":42838,"date":"2023-10-10T08:14:55","date_gmt":"2023-10-10T08:14:55","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=42838"},"modified":"2024-03-19T06:39:51","modified_gmt":"2024-03-19T06:39:51","slug":"how-qa-in-localisation-increases-your-growth-by-90-mark-lesuns-top-insights-for-you","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/tales-of-translation\/how-qa-in-localisation-increases-your-growth-by-90-mark-lesuns-top-insights-for-you\/","title":{"rendered":"How QA in Localisation Increases Growth By 90%? Insights By Mark Lesun!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42838\" class=\"elementor elementor-42838\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f90da8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f90da8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af660be\" data-id=\"af660be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46fc786 elementor-widget elementor-widget-html\" data-id=\"46fc786\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/3EJMRTup1bE?si=6b05PvMgctVbJ43n\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b4f6c elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d9b4f6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Listen on :\u200b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b982dee elementor-widget__width-auto spotify-btn elementor-widget elementor-widget-button\" data-id=\"b982dee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/open.spotify.com\/episode\/0YG7FfjBZayTNA426W3QQw\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 120 120\" width=\"120\" height=\"120\"><title>New Project<\/title><defs><image width=\"991\" height=\"1023\" id=\"img1\"><\/image><\/defs><style>\t<\/style><use id=\"spotify-icon\" href=\"#img1\" transform=\"matrix(.117,0,0,.117,2,0)\"><\/use><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Spotify<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b875ebb elementor-widget elementor-widget-text-editor\" data-id=\"b875ebb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"guest-host-sec\"><div class=\"left-wrap\"><h5>Our Guest<\/h5><div class=\"guest-detail box-card mb-20\"><div class=\"img-block\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/10\/mark-lesun.jpg\" alt=\"Mark Lesun\" \/><\/div><div class=\"detail\"><h5>Mark Lesun<\/h5><p>Localization Quality Manager, Booking.com<\/p><\/div><\/div><\/div><div class=\"left-wrap\"><h5>Our Host<\/h5><div class=\"host-detail box-card\"><div class=\"img-block\"><img decoding=\"async\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/06\/Alpi-photo2.png\" alt=\"host image\" \/><\/div><div class=\"detail\"><h5>Alpi Mantry<\/h5><p>Chief Human, Translate By Humans<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c08be elementor-widget elementor-widget-text-editor\" data-id=\"f1c08be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">Prepare yourselves, ladies and gentlemen, as we embark on our eighth electrifying tale, where we are talking to our QA experts in the localisation industry. We are thrilled to introduce our exceptional guest for today, <a href=\"https:\/\/www.linkedin.com\/in\/marklesun\/\" target=\"_blank\" rel=\"noopener\">Mark Lesun<\/a>, Localisation Quality Manager at Booking.com. They&#8217;re determined to make the world of travel more sustainable, accessible, and inclusive, to create a positive impact on a global scale. <br \/>Join us as our CEO, Alpi, gets into conversation with Mark about his remarkable journey from a translator to a QA leader, the intricacies of quality assurance in localisation, the ever-evolving role of machine translations, and, to top it all off, some invaluable advice for fellow QA Managers in the field.<br \/>Welcome to the show, Mark!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e86758 elementor-widget elementor-widget-heading\" data-id=\"8e86758\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a481fbb elementor-list-item-link-inline elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"a481fbb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#mark-journey\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mark's Journey from Translator to QA Leader<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#qa-localisation\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">QA in Localisation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#communication-challenges\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Communication Challenges and LSPs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#brand-consistency\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Maintaining Brand Consistency<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#machine-translation\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Machine Translations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#advice\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Advice for QA Managers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ccebc elementor-widget elementor-widget-heading\" data-id=\"c8ccebc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Insights:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b1283 elementor-widget elementor-widget-heading\" data-id=\"73b1283\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Can you share your journey from being a translator to leading the QA department at Booking.com, and what has your experience in the language industry been like?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5afe53c elementor-widget elementor-widget-text-editor\" data-id=\"5afe53c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I began as a translator while studying Social Psychology. I transitioned to automotive industry translations, facing imposter syndrome initially. Progressing from translation to editing and coaching, I later became a reviewer for Google. Then, I became a language manager at Google, focusing on coordination and collaboration. After five and a half years, I joined a vendor briefly before moving to Messagebird, where I set up localisation processes. Eventually, I joined Booking.com as the head of the QA department, overseeing quality and managing a diverse team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05bd816 elementor-widget elementor-widget-heading\" data-id=\"05bd816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What are the key differences in approaching a localisation project when you are the vendor, the project manager\/coordinator, or from a QA perspective?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ff14b elementor-widget elementor-widget-text-editor\" data-id=\"b2ff14b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">The differences in perspective depend on whether you&#8217;re in QA or on the vendor\/client side. In QA, you set expectations and ensure everyone understands them. On the other hand, you gather input and sometimes nudge for materials. It&#8217;s about managing stakeholders and teams or adopting a client vs. service mentality. Both are fascinating with unique challenges.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f7e2b elementor-widget elementor-widget-heading\" data-id=\"f0f7e2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Can you provide insights into the QA role, localisation queue management processes at Booking.com, and the associated challenges you encounter?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded7a85 elementor-widget elementor-widget-text-editor\" data-id=\"ded7a85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">In the journey from translator to QA department head at Booking.com, I&#8217;ve followed standard quality management processes like monitoring, issue resolution, and root cause analysis. Collaboration with colleagues and staying updated on industry best practices is crucial to avoid &#8220;reinventing the wheel.&#8221; Challenges can vary due to company-specific setups, with tools adapting to each situation. At Booking.com, we have 40+ linguistic teams, offering opportunities but also requiring efficient logistics and communication due to the size.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4c787 elementor-widget elementor-widget-heading\" data-id=\"dc4c787\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Okay, so do you engage with any Language Service Provider (LSPs)?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf249b elementor-widget elementor-widget-text-editor\" data-id=\"daf249b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">We collaborate with LSPs, and our external resource program is evolving to meet our growing needs. We aim to create a future-proof system that minimises frequent adjustments. Working with LSPs has challenges, but it&#8217;s a convenient way to outsource tasks and ensure clear communication with vendor teams.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6022f4c elementor-widget elementor-widget-heading\" data-id=\"6022f4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">So, considering all of this, do you think communication has been a challenge to keep everybody on the same page?\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ae237 elementor-widget elementor-widget-text-editor\" data-id=\"06ae237\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">Localisation is always a challenge, whether you&#8217;re on the <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/\">human translation services<\/a> provider (LSP) or client side. It involves many people with different habits and communication styles. Information can easily get lost or forgotten. Vendor linguists work with multiple clients, so keeping guidelines accessible is crucial. Creating centralised guidelines helps but requires constant follow-up. Ongoing feedback is essential for improvement. These are the main challenges in this setup.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b96597 elementor-widget elementor-widget-heading\" data-id=\"5b96597\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Are there any additional steps you'd recommend to address these challenges besides centralised guidelines and a feedback loop?\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6c33ab elementor-widget elementor-widget-text-editor\" data-id=\"e6c33ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To ensure success in localisation, sharing critical resources like style guides, glossaries, and reference materials is essential. Complex content types, such as marketing materials or presentation decks, benefit significantly from shared references so the team understands the intended look and feel. Collaborating closely with stakeholders for clear instructions and maintaining open communication channels between translation and review teams fosters community and teamwork, leading to a successful localisation program.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7eeab elementor-widget elementor-widget-heading\" data-id=\"3c7eeab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Yeah, good one. Okay, thank you, Mark.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0becb92 elementor-widget elementor-widget-heading\" data-id=\"0becb92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Since you are our first QA specialist on this series, I wanted to ask how you maintain brand consistency and tone across languages and regions. Markets?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28171e6 elementor-widget elementor-widget-text-editor\" data-id=\"28171e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">Maintaining a consistent brand language can be tricky, but it&#8217;s essential. Style guides help define our brand&#8217;s voice for different content types. For instance, marketing needs a friendly tone, while finance content should be more serious.<\/p><p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">Localisation adds complexity. Each market has unique needs. Local input is vital. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0832936 elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"0832936\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 30-04-2024 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote .e-q-footer:before,.elementor-widget-blockquote 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.elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tCollaborating with regional teams and calibrations can help strike the right balance between global consistency and local flavour. \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-016ea52 elementor-widget elementor-widget-text-editor\" data-id=\"016ea52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">It&#8217;s a continuous process of finding what works best.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9fc0d2 elementor-widget elementor-widget-heading\" data-id=\"c9fc0d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Yeah. I mean, I've dealt with clients. As they grow, this is one thing they need help with: brand consistency across regions because, as you said, there is no definitive solution to it. But it's, you know, the most minor steps being taken, depending on the situation and the scenarios that you face. So, I agree with what you've said there. \n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbb008 elementor-widget elementor-widget-heading\" data-id=\"7fbb008\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Now, Mark, what's your take on machine translations? You must have encountered situations where machine translations have been referred to cut costs, but what is your take from a QA perspective there?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c97b353 elementor-widget elementor-widget-text-editor\" data-id=\"c97b353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">Discussing localisation in recent years inevitably involves addressing machine translation (MT), which is becoming increasingly integral. Whether we embrace it or not, it&#8217;s a force we must reckon with. While I&#8217;m not a tech expert in MT, our larger team boasts an MT specialist who&#8217;s diving into technology and shaping our future strategy. The impact of MT on the localisation landscape is poised to be substantial. Certain types of content will see a surge in MT usage.<\/p><p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">From a quality assurance (QA) perspective, it&#8217;s a fascinating realm to explore. Many companies, including us, are already dabbling in it. We need to redefine our quality expectations based on content types. As former translators or localisation specialists, we naturally yearn for perfection everywhere, but it&#8217;s rarely attainable. Sometimes, we accept &#8216;good enough&#8217; clear and understandable translations. For instance, highly technical documentation doesn&#8217;t need literary flair; engineers want precision, not poetic language.<\/p><p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Similarly, for instructional materials, brevity is critical. Machine translation will likely become the go-to for such content types. Human translators will shift towards QA and spot checks, ensuring no glaring errors slip through.<\/p><p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">On the flip side, I recently discovered emerging technologies that automate QA assessments, some already in use. These tools go beyond detecting common bugs; they pinpoint errors, annotate them, and assign quality scores using methods like QF. You can receive a translation job with an automated scorecard detailing various error types like spelling, punctuation, and grammar. No human involvement is needed. While I haven&#8217;t seen it in action, it requires extensive training on bilingual files and assessed translations. However, it&#8217;s just a matter of time until we have tools capable of fully automating translation assessments. This will only replace human linguists partially, especially for high-visibility content or model training, where human expertise remains crucial.<\/p><p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">MT is reshaping localisation, but human linguists will still play vital roles in refining machine translations or ensuring quality in the final output.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99312a5 elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"99312a5\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAutomated QA tools are on the horizon, promising efficiency but not complete human replacement.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3780cec elementor-widget elementor-widget-heading\" data-id=\"3780cec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Absolutely, Mark, I concur entirely. Human translations are here to stay, but what's exciting is how we can harness the power of machine translations in tandem with human expertise.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f0fef6 elementor-widget elementor-widget-text-editor\" data-id=\"6f0fef6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Again, these translation engines, at their core, rely on human-generated content or human-guided training. Their functions are evolving, not vanishing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac1176 elementor-widget elementor-widget-heading\" data-id=\"cac1176\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Thank you for that, Mark.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae33d3 elementor-widget elementor-widget-heading\" data-id=\"2ae33d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">As we wrap up, I would like one piece of advice you may want to give a QA Manager like yourself. <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08404f4 elementor-widget elementor-widget-text-editor\" data-id=\"08404f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Don&#8217;t be a stranger in your professional journey! Reach out to your colleagues and connect with others in your industry, especially fellow quality managers. We all have much to gain by sharing ideas, best practices, and solutions. Imagine creating a Quality Managers&#8217; Community where we can gather to tackle our daily challenges. Even if such a platform already exists, not everyone may know about it, so let&#8217;s expand our connections. In a rapidly changing world, staying efficient and relevant means breaking out of our company bubbles. Staying in touch with the real world and what&#8217;s happening out there is crucial.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29df21 elementor-widget elementor-widget-text-editor\" data-id=\"e29df21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the ever-evolving role of machine translations, it&#8217;s clear that adaptation is key. Mark&#8217;s insights shed light on the path ahead, offering advice that resonates with both seasoned QA managers and those aspiring to join their ranks.<\/p><p>In a world where words and context matter more than ever, Mark Lesun&#8217;s wisdom is a guiding light for the future of quality assurance in localisation. We thank Mark for sharing his expertise and look forward to the continued journey towards excellence in translation and beyond.<\/p><p>Are you ready to catapult your content into the global spotlight? Your content is a goldmine of potential, poised to enrapture audiences worldwide. At <a href=\"https:\/\/translatebyhumans.com\/\">Translate By Humans<\/a>, we do more than translate \u2013 we orchestrate transformations.<\/p><p>Don&#8217;t hesitate any longer. Initiate the journey to unlock the enchantment of localisation today! <a href=\"https:\/\/translatebyhumans.com\/en\/quotation-request\/\">Book your free consultation call<\/a> with us, and let&#8217;s embark on this metamorphic expedition together!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Join Mark Lesun from Booking.com on the &#8220;Tales of Localisation&#8221; podcast as he unveils how QA in localisation can supercharge growth by 90%! Explore his journey, QA secrets, and the transformative potential of machine translations. Are you ready to elevate your global presence now? <\/p>\n","protected":false},"author":1,"featured_media":42839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How QA in Localisation Increases Growth By 90%? Insights By Mark Lesun! - Translate By Humans\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/tales-of-translation\/how-qa-in-localisation-increases-your-growth-by-90-mark-lesuns-top-insights-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How QA in Localisation Increases Growth By 90%? 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