{"id":30274,"date":"2021-08-19T05:21:13","date_gmt":"2021-08-19T05:21:13","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=25310"},"modified":"2022-04-30T10:59:25","modified_gmt":"2022-04-30T10:59:25","slug":"content-management-and-ecommerce-localisation-tips-aarohi-pathak","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/content-management-and-ecommerce-localisation-tips-aarohi-pathak\/","title":{"rendered":"Content Management And eCommerce Localisation Tips &#8211; Aarohi Pathak"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30274\" class=\"elementor elementor-30274\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bf42522 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bf42522\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-278e25c4\" data-id=\"278e25c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33dc3fc1 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"33dc3fc1\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/expert-speak.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/expert-speak\/\">Experts Speak<\/a><\/li><li><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/podcast\/\">Podcast<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1617509 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"1617509\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/shifa_translatebyhumans\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/07\/Image-2021-07-08-13_44_07.70-150x150.jpg\" alt=\"Picture of Shifa Miyaji\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tShifa Miyaji\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 19, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb09e67 elementor-widget elementor-widget-text-editor\" data-id=\"4cb09e67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"zcmsgcnt textL\" dir=\"auto\">In the second episode of The Translate By Humans Podcast: For Humans, By Humans, our host Shifa Miyaji picks Senior Content Writer Aarohi Pathak&#8217;s brain on topics like content ideation, her preferred tools for structuring and organising her tasks and the importance of eCommerce localisation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b00eaaf elementor-widget elementor-widget-text-editor\" data-id=\"4b00eaaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zcmsgcnt textL\" dir=\"auto\"><span data-doc-id=\"7232205000005483001\" data-doc-type=\"writer\">Hello everyone, welcome to Translate By Humans&#8217; podcast where I talk to colleagues, linguists, and experts about their lives, cultural experiences, and professions. <\/span><span data-doc-id=\"7232205000005483001\" data-doc-type=\"writer\">I am Shifa Miyaji &#8211; a content writer and social media enthusiast<\/span>\u00a0and I am going to take you\u00a0on a journey through some amusing and inspiring personal stories.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4193cd26 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"4193cd26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2418d1a9\" data-id=\"2418d1a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12ad701b podcast-block elementor-widget elementor-widget-audio\" data-id=\"12ad701b\" data-element_type=\"widget\" data-widget_type=\"audio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"elementor-soundcloud-wrapper\">\n\t\t\t\t<iframe width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/66kLRUwEuBqbtvjq5fzVdG?si=xEwAwm1ISxGHqmR971XXzg&#038;dl_branch=1&#038;utm_source=oembed&#038;auto_play=false&#038;buying=true&#038;liking=true&#038;download=true&#038;sharing=true&#038;show_comments=false&#038;show_playcount=true&#038;show_user=true&#038;show_artwork=false&#038;color\"><\/iframe>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70a066e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70a066e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-34a41060\" data-id=\"34a41060\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04437c5 elementor-widget elementor-widget-text-editor\" data-id=\"04437c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We have Aarohi Pathak &#8211; Sr. Content Writer at Translate By Humans, with us today. In the last episode, Aarohi talked about her journey of becoming a writer, her experience as a remote worker, and more. If you missed the last episode, do check it out!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43ca92 elementor-widget elementor-widget-text-editor\" data-id=\"e43ca92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Today, Aarohi will be sharing tips of writing tools that must be in every writer&#8217;s techstack, and eCommerce localisation tips that can help brands reach the global consumer market.<\/p><p>So, let&#8217;s begin!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2281fb8 elementor-widget elementor-widget-heading\" data-id=\"2281fb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">Hi Aarohi, welcome back! How are you doing this fine morning?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2ae03 elementor-widget elementor-widget-text-editor\" data-id=\"3a2ae03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHi Shifa, I\u2019m doing very well, thank you \ud83d\ude42  How are you?\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df27242 elementor-widget elementor-widget-heading\" data-id=\"df27242\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">I\u2019m great! So, the last time we talked, we got to know how you came to be a writer, and we got some snippets of your childhood and your college days too. Let\u2019s move ahead and let\u2019s talk specifically about writing \u2013 your work, the challenges you face while writing and how you find the right solutions.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797546a elementor-widget elementor-widget-text-editor\" data-id=\"797546a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSure. I dabble in different kinds of writing \u2013 long form writing and short form writing. These include writing blogs, social media copies, brand emails, newsletters, website copy, case studies, UI\/UX copy, and product knowledge base. Along with writing, I also create content strategies for brands and style guides to ensure all content and copy is on-brand.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2048eeb elementor-widget elementor-widget-heading\" data-id=\"2048eeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wow, that\u2019s quite a diverse set of skills. Looks like you\u2019re a jack of all trades!<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e74994 elementor-widget elementor-widget-text-editor\" data-id=\"8e74994\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tYou could say that \ud83d\ude42\n\nDoing different things brings new challenges and keeps me on my toes. But eventually, I would like to build expertise in one area.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7434d43 elementor-widget elementor-widget-heading\" data-id=\"7434d43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">I see. Which area is that?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8d5cb elementor-widget elementor-widget-text-editor\" data-id=\"cd8d5cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tI would love to learn more about product marketing and UI\/UX copy.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0330231 elementor-widget elementor-widget-heading\" data-id=\"0330231\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">That sounds interesting. Also, you mentioned challenges. What challenges have you been facing?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2c06e elementor-widget elementor-widget-text-editor\" data-id=\"cf2c06e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As a writer, the challenges I face usually circle around some questions:<\/p><p><em>How do I ideate and create fresh ideas and content?<\/em><\/p><p><em>What resources do I need to create this content?<\/em><\/p><p><em>How do I find the sweet spot between selling a product or service and what content people wish to consume?<\/em><\/p><p><em>How much time do I need to create this content.<\/em><\/p><p><em>And finally, how do I amplify this content\u2019s reach?<\/em><\/p><p>This is the entire life cycle of a piece of content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b956318 elementor-widget elementor-widget-heading\" data-id=\"b956318\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Okay. So give us a glimpse into what processes you follow for generating fresh ideas?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f38f5 elementor-widget elementor-widget-text-editor\" data-id=\"b3f38f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sure. Well, most writers know that good ideas don\u2019t usually have a great timing. One day you\u2019re brimming with ideas, and another day you come up empty.<\/p><p>It\u2019s quite hilarious actually. Since you\u2019re a writer, people expect you to come up with ideas at the drop of a hat! That\u2019s when your Hall Of Ideas helps you. Writers sometimes get ideas randomly. The ideas might be not-so-useful or irrelevant then, but I store them in my notes or pen them down. You never know when these ideas might come in handy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de0c71b elementor-widget elementor-widget-heading\" data-id=\"de0c71b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you also use some tools for brainstorming?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4835cb1 elementor-blockquote--skin-clean elementor-blockquote--align-left tbh-blockquote blockquote-yellow elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"4835cb1\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 30-04-2024 *\/\n@charset \"UTF-8\";.entry-content 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.e-q-footer{margin-top:12px;display:flex;justify-content:space-between}.elementor-blockquote__tweet-button{display:flex;transition:.3s;color:#1da1f2;align-self:flex-end;line-height:1;position:relative;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-inline-start:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover{background-color:#0967a0;color:#fff}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover:before,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover:before{border-inline-end-color:#0967a0}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button svg,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-inline-end-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-style:solid;border-inline-start-width:7px;padding-inline-start:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tYes, I do. To name some - I used SEMrush for brainstorming. Their content marketing tools let you run a keyword search and show you content ideas in the form of maps, popular blogs written including the keyword, and related keywords.\n\nBuzzsumo is quite helpful too. It gives you a list of all the hot topics so you know what people are talking about online. Honestly, most of the tools you need for ideating are available to you for free - Twitter, Facebook, LinkedIn, Instagram, and Quora.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Aarohi<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8196d00 elementor-widget elementor-widget-heading\" data-id=\"8196d00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">I agree. I too use these platforms to learn about the topics that are trending. Are there any specific tips you\u2019d like to share?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d48b878 elementor-widget elementor-widget-text-editor\" data-id=\"d48b878\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSure. I use Twitter lists extensively. I identify accounts that share interesting information relevant to the industry and add them all to my lists. That way, I don\u2019t have to spend time looking through my entire feed to find good content.\n\nOn LinkedIn, you can follow relevant hashtags so the platform customises your feed based on them. Same goes for Instagram, too. Quora is a sea of information. It\u2019s the perfect platform to reach out to experts and get their insights into the topic you\u2019re exploring.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0c6c1 elementor-widget elementor-widget-heading\" data-id=\"6d0c6c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">According to you, how important is it to reach out to experts when creating content?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc76d4 elementor-widget elementor-widget-text-editor\" data-id=\"5fc76d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tOh yes, it\u2019s important that writers do that. Especially when it comes to certain technical aspects \u2013 so you can ensure you\u2019re presenting accurate information. Also, it adds credibility to your piece. In fact, I use a free platform called HARO (Help A Reporter Out) for finding experts and getting in touch with them.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1753964 elementor-widget elementor-widget-heading\" data-id=\"1753964\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Right. That\u2019s an awesome tip. Now let\u2019s talk about something that happens to be every writer\u2019s agony \u2013 deadlines!\n<br\/>\nPeople like creativity, but only when it comes with deadlines. How do you feel about this?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb2cd0 elementor-widget elementor-widget-text-editor\" data-id=\"1fb2cd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tYes, that\u2019s so true. Which is precisely why we need structure and organisation.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17dc737 elementor-widget elementor-widget-heading\" data-id=\"17dc737\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">So, how do YOU organize all your content tasks?\n\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374f003 elementor-widget elementor-widget-text-editor\" data-id=\"374f003\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Well, as you know we use Zoho Sprints to organise all our tasks. Using Sprints may seem like an unconventional choice. However, it helps us maintain an agile system \u2013 we get a clear vision of which tasks are blocked and the time we need to finish the current tasks.<\/p><p>I\u2019ve also used Asana in the past. It\u2019s got a good UI \u2013 helps writers categorise all their tasks neatly and see them all in one calendar view. Recently, I started using Notion. It provides a great scope for customisation \u2013 you can create different parameters and invite your entire team to collaborate.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fd9dd elementor-widget elementor-widget-heading\" data-id=\"e8fd9dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Yes, I, myself have created social media calendars in Notion. It is quite efficient. So let\u2019s circle back to a very important question that you posed earlier \u2013 about the sweet spot between selling a product or service and what content people wish to consume. Can you elaborate on that?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76618d1 elementor-widget elementor-widget-text-editor\" data-id=\"76618d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSure. Readers are rarely interested in getting to know your offerings unless they\u2019re actively looking for a similar product or service. In that case, visiting the website\u2019s pages and talking to a representative helps them best. However, the main aim of content should be an exchange of essential information in an engaging manner.\n\nAggressively promoting your offerings in blogs or social media copies might repulse readers. Instead, find out what challenges they face regularly and provide them with solutions. This is why \u2018how to\u2019 content works very well.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf8742 elementor-widget elementor-widget-heading\" data-id=\"6cf8742\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">I agree. It\u2019s best to do a little bit of trial and error to see which kind of content is received well by your audience.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a03c774 elementor-widget elementor-widget-text-editor\" data-id=\"a03c774\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTrue, true.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc988a0 elementor-widget elementor-widget-heading\" data-id=\"fc988a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">I\u2019d like to tell our listeners that Aarohi has been researching and writing about eCommerce localisation for Translate By Humans. Over the last two years, she\u2019s acquired a good understanding of the topic.<br\/>So Aarohi, for our readers who don\u2019t know much about eCommerce localisation, how would you define it and what are its benefits?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8435d35 elementor-widget elementor-widget-text-editor\" data-id=\"8435d35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe term \u2018translation\u2019 refers to converting text from one language to another. While you might think this is enough for customers, it\u2019s not. Personalising the customer experience requires you to go a step further \u2013 and that\u2019s localisation. Localisation helps you adapt the all components of CX for another language, region, and culture.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffedfc7 elementor-widget elementor-widget-heading\" data-id=\"ffedfc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">And why is it so important for eCommerce brands to localise their listings and websites?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8934d4b elementor-blockquote--skin-clean elementor-blockquote--align-left tbh-blockquote blockquote-yellow elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"8934d4b\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe only thing restricting eCommerce businesses from reaching out to everyone is language. 65% of consumers prefer content in their language and 40% say they will not buy from websites in other languages.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Aarohi<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c49a1 elementor-widget elementor-widget-text-editor\" data-id=\"59c49a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe beauty of having an eCommerce business is that anyone in the world with a device and access to the internet can find your product.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39dd467 elementor-widget elementor-widget-heading\" data-id=\"39dd467\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The numbers are quite a revelation. So can you give us an example of how it would play out in a real life situation?  <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-326c601 elementor-widget elementor-widget-text-editor\" data-id=\"326c601\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tNow, let\u2019s say you visit an Amazon listing for a dress. As your location is in India, the information is in Hindi. However, the images show an American model wearing the dress. Moreover, the sizing chart is not suited to Indian system \u2013 XS, S, M, L, XL, XXL. The listing shows prices in dollars. Imagine the effort it\u2019ll take for you to order one dress.\n\nLocalisation means adapting each and every component of a product to the target consumer market. That includes localising product images, size charts, currencies, checkout page, payment methods, and more.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f13b9 elementor-widget elementor-widget-heading\" data-id=\"73f13b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">I see. So, what happens when an eCommerce listing or website isn\u2019t localised properly?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0914c elementor-widget elementor-widget-text-editor\" data-id=\"bd0914c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It makes for a terrible customer experience. With so many options available online, businesses end up losing potential customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5686e elementor-widget elementor-widget-heading\" data-id=\"ca5686e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">I agree with you here. But many businesses think it\u2019s quite a huge investment of time and money.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f75333 elementor-widget elementor-widget-text-editor\" data-id=\"5f75333\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If a business is trying to do this in-house, it might seem like that. It\u2019s wise to hire agencies or\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/4-ecommerce-localization-challenges-their-solutions\/\">eCommerce translators<\/a>\u00a0who not only localise your listings and website but also ensure that it\u2019s SEO-friendly. Having a good SEO means that your product page is likely to appear at first instance when a person searches for the product on a search engine.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f1a67 elementor-widget elementor-widget-heading\" data-id=\"70f1a67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Right, their expertise and team of linguists helps cut down turnaround time thereby reducing costs \u2013 as opposed to hiring in-house employees.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b561738 elementor-widget elementor-widget-text-editor\" data-id=\"b561738\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tYes, true. And it\u2019s also important to see this investment as a crucial one since this enables a business to expand its reach considerably.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db51fc elementor-widget elementor-widget-heading\" data-id=\"3db51fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Very true. Now we know the integral role localisation plays in international markets. <br\/>\nSo, before we end this episode Aarohi, would you like to share some tips or advice for all the budding writers listening to our conversation right now?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6aebc elementor-blockquote--skin-clean elementor-blockquote--align-left tbh-blockquote blockquote-yellow elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"dc6aebc\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tOne, I would advise you to try your hand at all kinds of writing - don't restrict yourself to one kind of writing early in your career. Two, like I said earlier, the best tools at your disposal are absolutely free. Having said that, if you think a certain tool can be of great help, do pitch it to your superiors. Three, never stop learning! Our profession is very dynamic. We can't stick to old rules and strategies. Keep updating your skills and keep moving upwards and onwards!\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Aarohi<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f820c73 elementor-widget elementor-widget-text-editor\" data-id=\"f820c73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSure. Every writer\u2019s journey is unique. So, my advice may not be relevant to everyone. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d52561 elementor-widget elementor-widget-heading\" data-id=\"1d52561\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">That\u2019s great advice Aarohi! It was great having this insightful conversation with you. We definitely learnt a lot.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1d6eb elementor-widget elementor-widget-text-editor\" data-id=\"2e1d6eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tMy pleasure, Shifa. Thank you so much for having me.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36720ca elementor-widget elementor-widget-heading\" data-id=\"36720ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dear listeners, if you have any questions about writing and eCommerce localisation, do comment below and Aarohi will respond to all your questions. Also, do check out all the informative blogs that Aarohi has authored for our website at www.translatebyhumans.com.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d162ce1 elementor-widget elementor-widget-text-editor\" data-id=\"d162ce1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Stay tuned for our next episode where we\u2019ll bring you another interesting story of one of our team members. Do subscribe to our podcast so you know when we release our next episode.<\/p><p>See you soon.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28334743 elementor-widget elementor-widget-heading\" data-id=\"28334743\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About The Translate By Humans Podcast<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45510d26 elementor-widget elementor-widget-text-editor\" data-id=\"45510d26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Made by humans, for humans. The Translate By Humans podcast takes you through some inspiring personal stories and cultural experiences of people working in the language industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the second part of our interview with our Senior Content Writer, Aarohi Pathak, we focus on her strategies for ideating content, her preferred tools for structuring them and why every business needs eCommerce localisation to achieve success.<\/p>\n","protected":false},"author":4,"featured_media":25423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,55],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Management And eCommerce Localisation Tips - Aarohi Pathak<\/title>\n<meta name=\"description\" content=\"The second episode of the Translate By Humans podcast is all about content ideation, tools for productivity and eCommerce localisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/content-management-and-ecommerce-localisation-tips-aarohi-pathak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Translate By Humans Podcast: Content Management &amp; 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