{"id":41055,"date":"2023-06-09T11:00:41","date_gmt":"2023-06-09T11:00:41","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=41055"},"modified":"2023-06-09T12:30:22","modified_gmt":"2023-06-09T12:30:22","slug":"6-marketing-translation-fails-that-cost-millions","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/6-marketing-translation-fails-that-cost-millions\/","title":{"rendered":"6 Marketing Translation Fails That Cost Millions!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41055\" class=\"elementor elementor-41055\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-419cb6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"419cb6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7da57cb\" data-id=\"7da57cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c5052d elementor-widget elementor-widget-text-editor\" data-id=\"1c5052d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>All brands dream of going global in our extensive interconnected marketplace, right?<\/p><p>To achieve that, businesses strive to reach diverse audiences across borders and cultures.<\/p><p>But do you know where the critical aspect of successful international marketing campaigns lies? It is in the <strong>accurate translation<\/strong> of advertising content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3824406 elementor-widget elementor-widget-text-editor\" data-id=\"3824406\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>However, the path to effective cross-cultural communication has multiple challenges and potential pitfalls. Today, we will talk about the fascinating world of translation fails in advertising, delving into the humourous, cringe-worthy, and often costly consequences that arise when linguistic and cultural nuances are lost in translation.<\/p><p>From unintentional double meanings to culturally insensitive errors, let&#8217;s ride through the captivating world of advertising mishaps, highlighting the importance of accurate translation and localisation in today&#8217;s interconnected world. Also, you&#8217;ll get to know why human translation turns out to be the critical factor in all aspects! <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e716a96 elementor-widget elementor-widget-heading\" data-id=\"e716a96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">KFC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07fa237 elementor-widget elementor-widget-text-editor\" data-id=\"07fa237\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In Beijing, China, the renowned fast food empire, KFC, launched a grand promotional campaign to captivate the hearts and taste buds of the Chinese market. Little did they know that a seemingly minor error in translation would lead to a significant setback!<br \/><br \/>KFC launched their advertising campaign, proudly showcasing its well-known slogan, <strong>&#8220;Finger-lickin&#8217; good.&#8221;<\/strong> However, in the process of translating this catchy phrase into Chinese, a costly error occurred. Instead of conveying the irresistible delight of savouring their food, the translation wrongly announced, <strong>&#8220;Eat your fingers off.&#8221;<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a076abc elementor-widget elementor-widget-image\" data-id=\"a076abc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/buytheway.ascjclass.org\/lost-in-translation\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"544\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/05\/KFC.png\" class=\"attachment-large size-large wp-image-41057\" alt=\"KFC - Marketing Fails\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: USC Annenberg School<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-006702c elementor-widget elementor-widget-text-editor\" data-id=\"006702c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Chinese consumers were left confused and sickened as the unfortunate slogan began circulating across billboards, television screens, and social media platforms. <\/p>\n<p>KFC acknowledged the translation blunder and took the help of expert translators to accurately convey their food&#8217;s appetising appeal in the Chinese language.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef59e29 elementor-widget elementor-widget-heading\" data-id=\"ef59e29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pepsi\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f7bd9 elementor-widget elementor-widget-text-editor\" data-id=\"a6f7bd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pepsi&#8217;s expansion into China in the 1960s brought a memorable advertising mishap. Their campaign&#8217;s slogan, <strong>&#8220;Come alive with Pepsi,&#8221;<\/strong> suffered a translation catastrophe.<\/p><p>In Chinese, it hilariously transformed into<strong> &#8220;Pepsi brings your ancestors back from the dead.&#8221;<\/strong> The silliness of the message caused the entire promotion to flop, leaving Pepsi red-faced and lost in translation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d0807 elementor-widget elementor-widget-image\" data-id=\"82d0807\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.businessinsider.com\/worst-foreign-ad-translation-fails-2012-5?IR=T#pepsi-4\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/05\/Pepsi.png\" class=\"attachment-large size-large wp-image-41063\" alt=\"Pepsi - Marketing Fails\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Flickr<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-892dea7 elementor-widget elementor-widget-heading\" data-id=\"892dea7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mercedes-Benz <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a63eb6 elementor-widget elementor-widget-text-editor\" data-id=\"7a63eb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The renowned automobile manufacturer Mercedes-Benz introduced its brand with a localised label in China. However, they had no clue that this seemingly simple step would soon become an unforgettable tale of linguistic mishaps.<\/p>\n<p>Mercedes-Benz unveiled its new label in China, proudly presenting itself as <strong>&#8220;Bensi.&#8221;<\/strong> Unfortunately, according to the company, a sophisticated and elegant name was an unexpected linguistic blunder. In Chinese, <strong>&#8220;Bensi&#8221;<\/strong> translated to a rather scary term: <strong>&#8220;rush to die.&#8221;<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f776e elementor-widget elementor-widget-image\" data-id=\"b1f776e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/imgres?imgurl=https%3A%2F%2Fwww.printsome.com%2Fblog%2Fwp-content%2Fuploads%2FTranslation-gone-wrong-slogans-6.png&#038;tbnid=NFczQAtGgkSPFM&#038;vet=12ahUKEwic1cCHlIn_AhW_53MBHXzzDEUQMygDegQIARA-..i&#038;imgrefurl=https%3A%2F%2Fwww.gobigname.com%2Fknow-how%2F1%2F7-tips-when-entering-the-chinese-market&#038;docid=sgc69bfOgvC8zM&#038;w=592&#038;h=150&#038;q=rush%20to%20die%20Mercedes-Benz%20translation%20fail&#038;hl=en&#038;ved=2ahUKEwic1cCHlIn_AhW_53MBHXzzDEUQMygDegQIARA-\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"592\" height=\"150\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/05\/Mercedes-Benz.png\" class=\"attachment-large size-large wp-image-41064\" alt=\"Mercedes Benz - Marketing Fails\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Printsome.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b03105d elementor-widget elementor-widget-text-editor\" data-id=\"b03105d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instead of producing visions of luxury and quality, Mercedes-Benz unintentionally sparked connections with trouble and haste.<\/p><p>Social media platforms buzzed with witty remarks and memes as the unintended meaning behind the brand name created quite a stir. But Mercedes-Benz quickly realised the importance of linguistic accuracy and cultural sensitivity in their global marketing endeavours. Hope they <strong>rush<\/strong>-ed to human translation services asap!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1700097 elementor-widget elementor-widget-heading\" data-id=\"1700097\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">American Airlines<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4fab4 elementor-widget elementor-widget-text-editor\" data-id=\"4c4fab4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-doc-id=\"7232205000011332025\" data-doc-type=\"writer\">American Airlines had a memorable mishap with its tagline translation. The English slogan, <\/span><strong>&#8220;Fly in Leather,&#8221;<\/strong> promoted their luxurious leather first-class seats. However, the Spanish version, <strong>&#8220;Vuela en Cuero,&#8221;<\/strong> meant <strong>&#8220;Fly naked.&#8221;<\/strong> The unintended invitation left Spanish-speaking consumers bewildered and chuckling.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebfefdf elementor-widget elementor-widget-image\" data-id=\"ebfefdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/imgres?imgurl=http%3A%2F%2Fforums.pelicanparts.com%2Fuploads25%2F1977_braniff_airlines1476598416.jpg&#038;tbnid=JbR34Y6ogUJcvM&#038;vet=12ahUKEwi87InHiov_AhW57nMBHXj6C4AQMyhFegQIARBi..i&#038;imgrefurl=http%3A%2F%2Fforums.pelicanparts.com%2Foff-topic-discussions%2F932431-boeing-707-first-class-seating-1959-a.html&#038;docid=eP-XrCPopjJriM&#038;w=613&#038;h=625&#038;q=braniff%20airlines%20fly%20in%20leather&#038;hl=en&#038;ved=2ahUKEwi87InHiov_AhW57nMBHXj6C4AQMyhFegQIARBi\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"625\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/05\/American-Airlines.png\" class=\"attachment-large size-large wp-image-41065\" alt=\"American Airlines - Marketing Fails\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Pelican Parts<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd8758 elementor-widget elementor-widget-text-editor\" data-id=\"0fd8758\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000011332025\" data-doc-type=\"writer\">This comical case reminds us of translation risks and the importance of cultural sensitivity. In a world where language nuances can make or break marketing campaigns, American Airlines learned the brutal way that even the smallest mistranslation could lead to hilarious consequences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a07455 elementor-widget elementor-widget-heading\" data-id=\"0a07455\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Schweppes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4a935 elementor-widget elementor-widget-text-editor\" data-id=\"1b4a935\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In Italy, Schweppes launched its <strong>&#8220;Schweppes Tonic Water&#8221;<\/strong> campaign, but a translation blunder turned it into<strong> &#8220;Schweppes Toilet Water.&#8221;<\/strong> It was a cringe-worthy mistake that left Italians with an unappetising brand name.<\/p><p>This blunder reminds us of the importance of accurate translations in advertising. The campaign took an unintended turn with a mere word change, generating more entertainment than interest.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8f027 elementor-widget elementor-widget-image\" data-id=\"5d8f027\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/imgres?imgurl=https%3A%2F%2Fwww.isetodigital.com%2Fwp-content%2Fuploads%2F2019%2F10%2F758265-80312610-ad2d66ebe3b7fdb603c7a6317592e7b750c9d2ba-1500-1-1550134333-728-97e4d624ce-1550477438.jpg&#038;tbnid=MHKwJOoN06q48M&#038;vet=12ahUKEwj_6dPO04r_AhWWkmMGHUtJD_gQxiAoBXoECAAQFA..i&#038;imgrefurl=https%3A%2F%2Fwww.isetodigital.com%2Fbranding-mistakes-hurt-business%2F&#038;docid=Mw1IYvmbY23gmM&#038;w=728&#038;h=502&#038;itg=1&#038;q=%22Schweppes%20Tonic%20Water%22%20translation%20fail&#038;ved=2ahUKEwj_6dPO04r_AhWWkmMGHUtJD_gQxiAoBXoECAAQFA\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"502\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/05\/Schweppes.png\" class=\"attachment-large size-large wp-image-41066\" alt=\"Schweppes - Marketing Fails\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: ISETO Digital<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d876b6 elementor-widget elementor-widget-text-editor\" data-id=\"8d876b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph\" data-margin-bottom=\"0pt\" data-line-height=\"1.2\" data-doc-id=\"7232205000011332025\" data-doc-type=\"writer\">The incident highlights the need for detailed attention to cultural and linguistic nuances when expanding marketing efforts internationally. Schweppes&#8217; blunder serves as a cautionary tale, reminding brands of the threats that await those who underestimate translation&#8217;s power when going global.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56b274 elementor-widget elementor-widget-heading\" data-id=\"d56b274\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IKEA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd4d93e elementor-widget elementor-widget-text-editor\" data-id=\"dd4d93e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In their quest to highlight the practicality of their product, IKEA ventured into the realm of humour. They created a cunning plan to capture customers&#8217; attention, utilising the German language to their advantage.<\/p><p>Little did they know that their creative idea would result in uncontrollable laughter. Their piece of furniture was a table equipped with wheels, allowing for effortless mobility. Aptly named<strong> &#8220;F\u00e4hrt,&#8221;<\/strong> a German word synonymous with <strong>&#8220;speed,&#8221;<\/strong> it emphasised the table&#8217;s swift movement. However, their genius plan backfired.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ab5dd elementor-widget elementor-widget-image\" data-id=\"46ab5dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cooltool.com\/blog\/9-brands-and-products-marketing-translation-fails\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/05\/IKEA.png\" class=\"attachment-large size-large wp-image-41067\" alt=\"IKEA - Marketing Fails\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Cool Tool Digital <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4edd250 elementor-widget elementor-widget-text-editor\" data-id=\"4edd250\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No one noticed the ergonomic wheels; instead, everyone burst out of laughter after reading the product&#8217;s name. Sorry IKEA, you created a source of endless amusement rather than admiration for your product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da87c55 elementor-widget elementor-widget-heading\" data-id=\"da87c55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0441a40 elementor-widget elementor-widget-text-editor\" data-id=\"0441a40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Surprisingly, even prestigious brands are susceptible to significant translation errors! You observed how seemingly minor localisation errors can wreak havoc on the message, sales, and reputation of a brand.<\/p>\n<p>This voyage through embarrassing and money-draining errors serves as an alarming reminder of the significance of adapting your content to the cultural nuances of your target market. Be vigilant next time!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777dba3 elementor-widget elementor-widget-image\" data-id=\"777dba3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/imgres?imgurl=https%3A%2F%2Fmedia.licdn.com%2Fdms%2Fimage%2FC5612AQFwx-hBAW35_A%2Farticle-cover_image-shrink_720_1280%2F0%2F1643633790136%3Fe%3D2147483647%26v%3Dbeta%26t%3DTGnCWSRE7DYFBhoF2wMf2a4xGuO_P7zpn-EzTO3N6Rg&#038;tbnid=a19XK-XIytUSaM&#038;vet=12ahUKEwiZ2qGh04r_AhU0j2MGHQdxB7MQxiAoCnoECAAQIA..i&#038;imgrefurl=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Ftranslation-marketing-errors-cost-millions-petrel-kong&#038;docid=6tdjsopAdpF0tM&#038;w=1280&#038;h=704&#038;itg=1&#038;q=%22Schweppes%20Tonic%20Water%22%20translation%20fail&#038;ved=2ahUKEwiZ2qGh04r_AhU0j2MGHQdxB7MQxiAoCnoECAAQIA\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/05\/Cost.png\" class=\"attachment-large size-large wp-image-41068\" alt=\"Cost - Marketing Fails\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: LinkedIn<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349ce25 elementor-widget elementor-widget-text-editor\" data-id=\"349ce25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Investing in expert human translation services could be the catalyst for massive cost reductions for your business, potentially in the millions!<\/p><p>When compared to the competitors, <a href=\"https:\/\/translatebyhumans.com\/\" target=\"_blank\" rel=\"noopener\">Translate By Humans<\/a> stands head and shoulders above the rest &#8211; thanks to their superior team of native-speaking translators who are fluent in an astounding array of over 360 languages.<\/p><p>If you decide to entrust Translate By Humans with your worldwide business&#8217;s branding, you can be confident that your efforts will be met with nothing but success.<\/p><p>Want to see how our <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/\" target=\"_blank\" rel=\"noopener\">marketing translation<\/a> experience can make a difference? Explore the fascinating world of human translation at Translate By Humans in greater detail by checking out our website.<\/p><p><a href=\"https:\/\/translatebyhumans.com\/en\/quotation-request\/\" target=\"_blank\" rel=\"noopener\">Get a complimentary estimate today!<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ever wondered how brands can conquer the global market? Well, they aim to connect with diverse audiences worldwide, breaking through borders and cultures.<br \/>\nBut do you know where the critical aspect of successful international marketing campaigns lies? It is in the accurate translation!<br \/>\nThat&#8217;s where the magic happens!<\/p>\n","protected":false},"author":30,"featured_media":41091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Marketing Translation Fails That Cost Millions! - Translate By Humans\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/6-marketing-translation-fails-that-cost-millions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Marketing Translation Fails That Cost Millions! - Translate By Humans\u2122\" \/>\n<meta property=\"og:description\" content=\"Ever wondered how brands can conquer the global market? 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