{"id":18638,"date":"2020-09-24T03:18:00","date_gmt":"2020-09-24T03:18:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=18638"},"modified":"2023-08-23T05:50:06","modified_gmt":"2023-08-23T05:50:06","slug":"4-benefits-of-adding-subtitles-to-your-youtube-videos","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/4-benefits-of-adding-subtitles-to-your-youtube-videos\/","title":{"rendered":"4 Benefits of Adding Subtitles to Your YouTube Videos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18638\" class=\"elementor elementor-18638\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71e9e999 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71e9e999\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78409142\" data-id=\"78409142\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ff0918 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"4ff0918\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/subtitling-tag.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/subtitling\/\">Subtitling<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fda302 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"76fda302\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/aarohi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/Aarohi-150x150.png\" alt=\"Picture of Aarohi Pathak\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAarohi Pathak\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2020\/09\/24\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 24, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753f9e80 elementor-widget elementor-widget-text-editor\" data-id=\"753f9e80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Update (2021):<\/strong> Since we published this article, there has been an update from the YouTube product team that makes it crucial for creators to invest in subtitles. <a href=\"https:\/\/blog.youtube\/news-and-events\/next-phase-searching-youtube\" target=\"_blank\" rel=\"noopener\">YouTube has upgraded its search<\/a> for translated videos. Their update says, &#8220;While YouTube has A LOT of videos, they don\u2019t always cover every topic across every language. And we\u2019re always looking for new ways to make information more accessible and inclusive for all users globally.&#8221; When searching for videos in a particular language, YouTube will now show videos with automatically translated captions, titles and descriptions (if the translations aren&#8217;t available). So, brands and creators who add professional and SEO-friendly subtitles to their videos are sure to have an edge over others.<\/p><p>Listen to the famous YouTube content creator <a href=\"https:\/\/www.youtube.com\/channel\/UC726J5A0LLFRxQ0SZqr2mYQ\">Curious Droid<\/a> as he explains why he chose to enable the &#8216;Community Contributions&#8217; feature for all his YouTube videos.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3200347 elementor-widget elementor-widget-video\" data-id=\"3200347\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=xLPVgIytKyg&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c03b99 elementor-widget elementor-widget-text-editor\" data-id=\"8c03b99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When a YouTube creator enables \u2018community contributions\u2019 on their channels, they invite their viewers to translate the video into their native languages and add them to the video for everyone\u2019s benefit.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bdbb48 elementor-widget elementor-widget-text-editor\" data-id=\"0bdbb48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sadly, Google just put out a notice that it is\u00a0<a href=\"https:\/\/support.google.com\/youtube\/answer\/6054623?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">discontinuing community contributions<\/a>\u00a0across all YouTube channels. \u201cThis feature was rarely used and had problems with spam\/abuse, so we\u2019re removing them to focus on other creator tools,\u201d read the notice. YouTube creators can still upload captions and subtitles, along with using automatic captions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb01b8f elementor-widget elementor-widget-heading\" data-id=\"bb01b8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Why popular brands & creators don\u2019t prefer automatic captions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57cdf31 elementor-widget elementor-widget-text-editor\" data-id=\"57cdf31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Run a search for \u2018automatic captions\u2019 on Google, and I am sure you\u2019ll see some \u2018hilarious automatic caption fail suggestions. Since YouTube became a powerful content marketing platform, some creators raised their concerns about its automatic captions. One such creator is Rikki Poynter, a deaf 29-year-old,\u00a0\u00a0who built a following with her\u00a0<a href=\"https:\/\/www.theatlantic.com\/health\/archive\/2019\/08\/youtube-captions\/595831\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">#NoMoreCRAPtions campaign<\/a>. In many of her tweets, messages, hand-written letters, and videos, she has urged creators to write their own captions and subtitles or collaborate with professionals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfee92c elementor-widget elementor-widget-text-editor\" data-id=\"dfee92c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With YouTube\u2019s inability to automatically caption or subtitle videos correctly, content creators and brands prefer employing\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/subtitling\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"professional subtitling services (opens in a new tab)\">professional subtitling services<\/a>\u00a0for distributing their videos among their audience members who are deaf or hard-of-hearing and speak different languages.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144e519 elementor-widget elementor-widget-heading\" data-id=\"144e519\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why you must add subtitles to your YouTube videos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dffdff elementor-widget elementor-widget-text-editor\" data-id=\"9dffdff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Some YouTube content creators and brands uploading content to their YouTube channels choose not to add subtitles to their videos because of the time, effort, and\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/10-factors-that-affect-pricing-of-multilingual-subtitling-services\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"cost required for subtitling projects (opens in a new tab)\">cost required for subtitling projects<\/a>. However, that\u2019s not necessarily true. You can always find a professional subtitling service company that offers competitive rates and quick turnaround. If you, too, are unsure about how adding subtitles can help you grow on YouTube, here are some reasons that will make you think otherwise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e53ad elementor-widget elementor-widget-heading\" data-id=\"73e53ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subtitles make your YouTube videos accessible.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7319e elementor-widget elementor-widget-video\" data-id=\"cc7319e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/33krnU_juFE&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f120b4 elementor-widget elementor-widget-text-editor\" data-id=\"8f120b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While the video above focuses on the importance of captioning, it also does an excellent job of explaining why you must add subtitles to your videos. Did you stop watching after the captions disappeared? Making your videos available in different languages via subtitles is necessary so that none of your viewers are left feeling like you\u2019ve restricted their access to your content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93139f6 elementor-widget elementor-widget-text-editor\" data-id=\"93139f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Laws and regulations like the USA\u2019s Americans with Disabilities Act and UK\u2019s\u00a0<a href=\"https:\/\/www.ofcom.org.uk\/__data\/assets\/pdf_file\/0020\/97040\/Access-service-code-Jan-2017.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Communications Act of 2003<\/a>, list subtitling, sign language, and audio descriptions as requirements for \u201ctelevision access services.\u201d Today, there are 466 million people who are deaf or hard-of-hearing. 71% of people with such disabilities leave a page immediately when they cannot access it. Add to this fact that 60% of the total views YouTube videos receive are from non-English speakers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85909e6 elementor-widget elementor-widget-text-editor\" data-id=\"85909e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The beauty of a platform like YouTube is that anyone with an internet connection and a device can access your videos. Governing bodies, media outlets, content creators, global and local brands must ensure that they produce inclusive content accessible to everyone.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16166ae elementor-widget elementor-widget-heading\" data-id=\"16166ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subtitles improve your video\u2019s watch time & engagement.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d70a132 elementor-widget elementor-widget-text-editor\" data-id=\"d70a132\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If I watched a video during my lunch break at the office, I would prefer to watch it on mute \u2013 lest I end up disturbing those around me. Turning on the sound isn\u2019t always a possibility. This is why viewers watch 85% of social media videos on mute. When your video does not have subtitles in viewers\u2019 native language, they are likely to bounce off of your video after the initial 10 seconds.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b8d0f elementor-widget elementor-widget-image\" data-id=\"47b8d0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"524\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/09\/youtube-subtitles-statistics-1024x671.jpg\" class=\"attachment-large size-large wp-image-4033\" alt=\"youtuve videos subtitles engagement\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/09\/youtube-subtitles-statistics-1024x671.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/09\/youtube-subtitles-statistics-300x197.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/09\/youtube-subtitles-statistics-768x503.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/09\/youtube-subtitles-statistics.jpg 1326w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fb3ed elementor-widget elementor-widget-text-editor\" data-id=\"15fb3ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>See how videos with subtitles perform better than those without subtitles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b97ab1 elementor-widget elementor-widget-text-editor\" data-id=\"0b97ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Adding subtitles to your YouTube videos increases the average watch time and amount of engagement, including shares, reactions, and clicks.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fee7cb elementor-widget elementor-widget-heading\" data-id=\"2fee7cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subtitles improve your video\u2019s SEO ranking.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b2ebd elementor-widget elementor-widget-text-editor\" data-id=\"e0b2ebd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Keywords aren\u2019t just crucial for written content. They are equally crucial for videos. All the text that gets uploaded along with your video on YouTube contributes to your video\u2019s ranking in search engines. If you include popular keywords in the video\u2019s title and description, your video will rank higher when people search for those keywords. Similarly, subtitles are added to videos in text format (.srt files). So, subtitles also contribute to your SEO ranking.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10783f4 elementor-widget elementor-widget-text-editor\" data-id=\"10783f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With English captions, you would be targeting just English keywords. Consequently, your video will only rank for English keywords. On the other hand, adding subtitles in Hindi, French, Spanish, and German will make your video rank for keywords in all these languages. Result? You will be able to target local SEO keywords, too. Even if you\u2019ve originally shot or created the video in English, multilingual subtitles will help you reach your Spanish, German, French, and Hindi viewers too.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceecc61 elementor-widget elementor-widget-text-editor\" data-id=\"ceecc61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When YouTuber Leron Amin added English captions to her video, she noticed that it added 1,046 words and 393 indexable search terms. Her target keyword density increased by 68 terms (Green), and keyword diversity increased by 12 terms (orange).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5581d1e4 elementor-widget elementor-widget-image\" data-id=\"5581d1e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/onepagezen.com\/add-youtube-cc-captions-videos\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"603\" height=\"599\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/09\/youtube-subtitles.png\" class=\"attachment-large size-large wp-image-16014\" alt=\"youtube captions subtitles seo\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/09\/youtube-subtitles.png 603w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/09\/youtube-subtitles-300x298.png 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/09\/youtube-subtitles-150x150.png 150w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171b284 elementor-widget elementor-widget-text-editor\" data-id=\"171b284\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Note:<\/strong>\u00a0Google or any other search engine, does not index YouTube\u2019s automatic captions. This is why you must invest in getting your captions and subtitles done by professionals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d348b6a elementor-widget elementor-widget-text-editor\" data-id=\"d348b6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Had she added multilingual subtitles, the results would have been excellent!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eae3076 elementor-widget elementor-widget-heading\" data-id=\"6eae3076\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subtitles help your YouTube viewers comprehend & learn better.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc380a elementor-widget elementor-widget-text-editor\" data-id=\"8cc380a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are many research articles available online that suggest that learning happens best in one\u2019s native language. If you or your brand create learning material for YouTube, subtitles are essential. Along with audio-visual content, subtitles add a text component to your videos. It helps your viewers comprehend and grasp the information well. It goes without saying that when your viewers learn better, they are more likely to watch the video till the end and engage with it later.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce52e2 elementor-widget elementor-widget-text-editor\" data-id=\"0ce52e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A lot of brands are promoting learning via subtitles. For instance, Netflix recently launched its Google Chrome extension called\u00a0<a href=\"https:\/\/languagelearningwithnetflix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Learning Languages with Netflix<\/a>.<\/p><figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/figure>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-161cac6 elementor-widget elementor-widget-video\" data-id=\"161cac6\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/pMrWX2dlGIM&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d91fe20 elementor-widget elementor-widget-text-editor\" data-id=\"d91fe20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you are studying a language or wish to learn a foreign language, this extension helps improve your understanding of the language while watching&nbsp;<a href=\"https:\/\/translatebyhumans.com\/blog\/5-times-netflix-nailed-foreign-language-subtitling\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Netflix movies and series (opens in a new tab)\">Netflix movies and series<\/a>. You will be able to see the subtitles in two languages. Say, you are a native Spanish speaker who wishes to improve your spoken English. You can see and compare the subtitles in Spanish and English. There\u2019s a pop dictionary that helps you learn more about important English words in a particular subtitle segment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f50724e elementor-widget elementor-widget-heading\" data-id=\"f50724e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afc90b7 elementor-widget elementor-widget-text-editor\" data-id=\"afc90b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While it may seem like employing professionals to create multilingual subtitles for your YouTube videos is a huge investment, but the results make it worth it. If you are monetising your YouTube channel or wish to do so in the future, adding subtitles can bring you a great return on your investment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Every YouTube creator who is aiming for a large and engaging audience must invest their time, effort, and money in subtitles. With an easily accessible platform, their content must be accessible, too.<\/p>\n","protected":false},"author":3,"featured_media":4034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s Why You Should Subtitle Your YouTube Videos<\/title>\n<meta name=\"description\" content=\"YouTube creators from around the world are using subtitles in their videos for increasing accessibility, ranking better on search engines, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/4-benefits-of-adding-subtitles-to-your-youtube-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Benefits of Adding Subtitles to Your YouTube Videos\" \/>\n<meta property=\"og:description\" content=\"Every YouTube creator who is aiming for a large and engaging audience must invest their time, effort, and money in subtitles. 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