{"id":18757,"date":"2020-07-30T03:16:00","date_gmt":"2020-07-30T03:16:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=18757"},"modified":"2022-01-28T05:14:58","modified_gmt":"2022-01-28T05:14:58","slug":"benefits-of-human-driven-multilingual-customer-service","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/","title":{"rendered":"The Long Term Benefits of Human Driven Multilingual Customer Service"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18757\" class=\"elementor elementor-18757\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-278d6ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"278d6ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7599db9c tbh-share-icon\" data-id=\"7599db9c\" data-element_type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d70da1b\" data-id=\"2d70da1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bccbf0 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"7bccbf0\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/multilingual-customer-service.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/multilingual-customer-service\/\">Multilingual Customer Service<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-190b3324 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"190b3324\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/ruju\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Ruju-150x150.png\" alt=\"Picture of Ruju Patel\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRuju Patel\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2020\/07\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 30, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af62e21 elementor-widget elementor-widget-text-editor\" data-id=\"2af62e21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Research shows that\u00a0<a href=\"https:\/\/hbr.org\/2012\/08\/speak-to-global-customers-in-t\" target=\"_blank\" rel=\"nofollow noreferrer noopener\" aria-label=\"(opens in a new tab)\">72%<\/a>\u00a0of consumers are more likely to\u00a0 purchase products with information in their native language. 56.2% of those feel that access to information in their preferred language is even more important than price!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a47ab7 elementor-widget elementor-widget-text-editor\" data-id=\"9a47ab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the vast majority of consumers drawing emphasis on products and services being available in their native language, it\u2019s no surprise that providing multilingual customer support is a feat every brand is trying to achieve.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65060a elementor-widget elementor-widget-text-editor\" data-id=\"e65060a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Through this article, we cover the different avenues you can take to translate your customer service communication and the cost and quality comparison of each.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f09ad26 elementor-widget elementor-widget-heading\" data-id=\"f09ad26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Machine Translation: Jumping onto the Bandwagon<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f873aa elementor-widget elementor-widget-text-editor\" data-id=\"7f873aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether it is your online self-help portal, chat support, ticketing system or social media platforms, enabling multilingual support takes a bit of doing. Hiring agents with native language proficiency may be possible for languages in which you receive a high volume of customer queries. However, what about languages that aren\u2019t as common but whose speakers you\u2019d still like to cater to?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a5f8c elementor-widget elementor-widget-text-editor\" data-id=\"d1a5f8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At this point, many brands consider machine translation models that can easily get the job done. However, remember, nothing good in life comes easy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f169b elementor-widget elementor-widget-text-editor\" data-id=\"99f169b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You\u2019d wonder why we don\u2019t recommend machine translation, a method that\u2019s seemingly fast, and generally accurate. The answer lies within the question \u2013 machine translation isn\u2019t\u00a0<em>entirely<\/em>\u00a0accurate.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a774f8c elementor-widget elementor-widget-image\" data-id=\"6a774f8c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"514\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/machine-768x514.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3902\" alt=\"Drawbacks of Machine Translation\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/machine-768x514.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/machine-300x201.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/machine-1024x685.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/machine.jpg 1328w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702ae6e elementor-widget elementor-widget-text-editor\" data-id=\"702ae6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is because even the smartest of AI and machine learning technology can\u2019t produce translations that are:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b448c88 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1b448c88\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Contextually and Culturally Relevant: <\/strong>Culture and language have a long-standing relationship. For example, in India, where many follow the joint family system, with people of all ages co-existing under the same roof, there\u2019s tremendous emphasis given to respect, as a dimension of social interaction. In Hindi, for example, there are three ways you can say the word \u2018you\u2019. They are; tu (highly informal, for someone younger, a close friend or relative), tum (neutral, for a same-aged acquaintance or relative), and aap (formal, for someone unknown, an older friend or relative).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec23416 elementor-widget elementor-widget-text-editor\" data-id=\"3ec23416\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A machine may have the database of the three words listed above, but it will have a difficult time determining how to use each word in the right context.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74866a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c74866a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Emotionally Appropriate:<\/strong> Human elements like emotion, tone, and intent are among the finer aspects of language that a machine has trouble picking up. You know how we all have that one friend who never understands sarcasm on the first go? If you find that annoying, machine translation is not going to impress you!<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fda7b1f elementor-widget elementor-widget-text-editor\" data-id=\"5fda7b1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The errors associated with machine translations can lead to consequences that range from public embarrassment to lawsuits.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b7e73 elementor-widget elementor-widget-heading\" data-id=\"a6b7e73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Human Translation: The Road Less Traveled<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385153d elementor-widget elementor-widget-text-editor\" data-id=\"385153d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Fortunately, all hope isn\u2019t lost! You can still win at multilingual customer service without hiring someone full-time or relying on inaccurate machine translations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c7f27 elementor-widget elementor-widget-text-editor\" data-id=\"e4c7f27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So how exactly do you offer human translation without hiring humans? By partnering with a language service provider who employs native language experts from around the world! Simply start using integrations created for popular tools like\u00a0<a href=\"https:\/\/www.lingpad.com\/integrations\/zendesk\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Zendesk<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.lingpad.com\/integrations\/freshdesk\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Freshdesk<\/a>\u00a0to get started with fast and easy multilingual customer service!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa80cb elementor-widget elementor-widget-heading\" data-id=\"6aa80cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Busting Some Myths About Translation Pricing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec6624 elementor-widget elementor-widget-text-editor\" data-id=\"4ec6624\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let\u2019s talk about the elephant in the room. Many prospective clients, on the cusp of choosing human translation, are deterred by a crucial defining factor \u2013 the cost. The initial\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/understanding-translation-pricing-models\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"cost of human translation (opens in a new tab)\">cost of human translation<\/a>\u00a0can seem high, but we fail to consider the long-term hidden costs of machine translation. Let\u2019s take a simple example to understand this.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8661f elementor-widget elementor-widget-text-editor\" data-id=\"ec8661f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Say at the beginning of a calendar year, a company has 3 clients from whom they generate a revenue of $100.00 each, in the first 3 months. The short-term situation would look something like this:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf893e8 elementor-widget elementor-widget-text-editor\" data-id=\"bf893e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Machine translation<\/strong>: If we consider machine translation expenses as $1.00 per client, at the end of 3 months, the\u00a0<strong>company\u2019s profit\u00a0<\/strong>($300.00 revenue \u2013 $3.00 translation expenses) would be\u00a0<strong>$297.00<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5197d4e elementor-widget elementor-widget-text-editor\" data-id=\"5197d4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Human translation<\/strong>: If we consider human translation expenses as $8.00 per client, at the end of 3 months, the\u00a0<strong>company\u2019s profit\u00a0<\/strong>($300.00 revenue \u2013 $24.00 translation expenses) would be\u00a0<strong>$276.00<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5332789 elementor-widget elementor-widget-text-editor\" data-id=\"5332789\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now, let\u2019s see how each scenario would pan out in the long term when clients begin to notice the quality of multilingual customer support that they\u2019ve been receiving from the company.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86dc736 elementor-widget elementor-widget-image\" data-id=\"86dc736\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"723\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/company-1024x925.jpg\" class=\"attachment-large size-large wp-image-3890\" alt=\"Costs Machine Vs. Human Translation\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/company-1024x925.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/company-300x271.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/company-768x693.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/company-1536x1387.jpg 1536w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/company-2048x1849.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f7110 elementor-widget elementor-widget-text-editor\" data-id=\"74f7110\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Machine translation<\/strong>: Faulty translations cause 1 of the 3 clients to take their business elsewhere, and 2 of the initial clients reduce their business so that the combined revenue they generate is only $180.00. At the end of the next 3 months, the\u00a0<strong>company\u2019s profit<\/strong>\u00a0($180.00 revenue \u2013 $2.00 translation expenses) would be only\u00a0<strong>$178.00<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474b7e8 elementor-widget elementor-widget-text-editor\" data-id=\"474b7e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Human translation<\/strong>: The initial 3 clients are happy with the multilingual communication offered by the company. Their positive reviews help the company win over one more client leading to increased combined revenue of $440.00 ($110.00 from each previous client + $110.00 from the new client). Since the volume of translations has increased, bulk and translation memory discounts bring translation costs down to $7.00 per client. At the end of the next 3 months, the\u00a0<strong>company\u2019s profit<\/strong>\u00a0($440.00 revenue \u2013 $28.00 translation expenses) would be\u00a0<strong>$412.00<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807ed7c elementor-widget elementor-widget-text-editor\" data-id=\"807ed7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By the end of 6 months, not only has human translation helped the company win over a new client, but they\u2019re well on their way to steady growth in profits. This goes to show that accurate and reliable translations lead to higher customer satisfaction and brand loyalty.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca0d2b elementor-widget elementor-widget-text-editor\" data-id=\"eca0d2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Although machine translation looked like a fast and inexpensive translation option, in the long run, it actually led to a decrease in profits because of unsatisfied customers and faulty translations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2cd1ee elementor-widget elementor-widget-text-editor\" data-id=\"a2cd1ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Human translation, on the other hand, helped the company generate a profit of $203.00 more than machine translation by the end of 6 months.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-966afd7 elementor-widget elementor-widget-text-editor\" data-id=\"966afd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The graphs below will help you understand the relationship between revenue and translation costs for machine as well as human translation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7364ed4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7364ed4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d664cd3\" data-id=\"d664cd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af0f93c elementor-widget elementor-widget-image\" data-id=\"af0f93c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/Human-300x300.jpg\" class=\"attachment-medium size-medium wp-image-15993\" alt=\"Human Translation Revenue and Costs\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/Human-300x300.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/Human-1024x1024.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/Human-150x150.jpg 150w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/Human-768x768.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/Human.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-462fa3c\" data-id=\"462fa3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37e24c6 elementor-widget elementor-widget-text-editor\" data-id=\"37e24c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Over time, the costs of human translation decrease as the translation memory database builds. Simultaneously, high-quality translations help revenue increase, eventually leading to higher profits.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b16767 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b16767\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-89c50b8\" data-id=\"89c50b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b6529b elementor-widget elementor-widget-text-editor\" data-id=\"3b6529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Machine translation has a low starting cost. However, a decrease in volume and number of clients due to the low quality of translations reduces revenue. This leads to a significant decrease in profits.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d0e0c44\" data-id=\"d0e0c44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-375176d elementor-widget elementor-widget-image\" data-id=\"375176d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/unnamed-300x300.jpg\" class=\"attachment-medium size-medium wp-image-3906\" alt=\"Machine Translation Revenue and Costs\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/unnamed-300x300.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/unnamed-1024x1024.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/unnamed-150x150.jpg 150w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/unnamed-768x768.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/unnamed.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-452b8ff elementor-widget elementor-widget-heading\" data-id=\"452b8ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Verdict<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83c185 elementor-widget elementor-widget-text-editor\" data-id=\"f83c185\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elocaz m_b_50\">\n<p>Although the initial costs of machine translations appear low and therefore attractive, human translation is a safer approach in the long run. Accurate translations help you earn higher profits, gain more customers and keep your existing ones more satisfied. Additionally, your translation turnaround decreases over time as your translation memory builds and previously translated content is easier to retrieve. An investment in human translation now will help you avoid the future costs of machine translation forever.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A detailed look into what makes human translation a great bet for multilingual customer service. Learn about long-term pricing benefits and more!<\/p>\n","protected":false},"author":15,"featured_media":3903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Human Driven Multilingual Customer Service - Long Term Benefits<\/title>\n<meta name=\"description\" content=\"Did you know that human translation is less expensive than machine translation in the long run? Here&#039;s everything you need to know and more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Human Driven Multilingual Customer Service - Long Term Benefits\" \/>\n<meta property=\"og:description\" content=\"Did you know that human translation is better than machine translation in the long run? Learn about long-term pricing benefits and more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Translate By Humans\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-30T03:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-28T05:14:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/03\/TBH-logo.svg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruju Patel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Human Driven Multilingual Customer Service - Long Term Benefits\" \/>\n<meta name=\"twitter:description\" content=\"Take a look into what makes human translation a great bet for multilingual customer service. Learn about long-term pricing benefits and more!\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruju Patel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/\"},\"author\":{\"name\":\"Ruju Patel\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/b25df56040e00afb475d698e09806cf1\"},\"headline\":\"The Long Term Benefits of Human Driven Multilingual Customer Service\",\"datePublished\":\"2020-07-30T03:16:00+00:00\",\"dateModified\":\"2022-01-28T05:14:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/\"},\"wordCount\":1076,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/translatebyhumans.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/banner-2-1-1.jpg\",\"articleSection\":[\"Multilingual Customer Service\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/\",\"url\":\"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/\",\"name\":\"Human Driven Multilingual Customer Service - Long Term Benefits\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/benefits-of-human-driven-multilingual-customer-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/07\/banner-2-1-1.jpg\",\"datePublished\":\"2020-07-30T03:16:00+00:00\",\"dateModified\":\"2022-01-28T05:14:58+00:00\",\"description\":\"Did you know that human translation is less expensive than machine translation in the long run? 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