{"id":19452,"date":"2019-10-24T04:06:00","date_gmt":"2019-10-24T04:06:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=19452"},"modified":"2023-05-25T13:05:59","modified_gmt":"2023-05-25T13:05:59","slug":"4-lessons-in-localisation-from-famous-ecommerce-brands","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/","title":{"rendered":"4 Lessons in Localisation from Famous eCommerce Brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19452\" class=\"elementor elementor-19452\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-281c73e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"281c73e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-189fa1d8\" data-id=\"189fa1d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a58a9f7 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"a58a9f7\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/international-business.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/international-business\/\">International Business<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb20231 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"bb20231\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/aarohi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/Aarohi-150x150.png\" alt=\"Picture of Aarohi Pathak\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAarohi Pathak\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2019\/10\/24\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 24, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36261b70 elementor-widget elementor-widget-text-editor\" data-id=\"36261b70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Say, you are checking out a few items for sale on a website. If you see pictures of a person belonging to a region or culture different from yours using those products, how likely are you to buy that product? I\u2019d say, probably not as likely as when you see someone from your region which you can relate more easily.<\/p><p>In the first article of this series, we looked at the\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/history-and-evolution-of-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">history of eCommerce<\/a> and how it opened up many doors for small and big businesses. It helped them find and cater to customers beyond the boundaries of cities, states, and countries. Today, all eCommerce brands have a diverse customer base \u2013 their customers speak different languages, belong to different cultures, and have varied sensibilities. Localisation comes really close to providing a personalised eCommerce experience to individual customers.<\/p><p>However, eCommerce localisation is easier said than done. Localising every element of your website \u2013 language, visuals, descriptions, symbols \u2013 can be pretty challenging. One must have an in-depth experience of that particular culture and be a native speaker of the language to do an excellent job localising the website. Hence, many brands seek help from <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">eCommerce localisation services<\/a>\u00a0to create a culturally relevant experience for their customers.<\/p><p>Localisation, when done wrong, can offend your customers or cause them to lose their trust in your brand. In this article, we\u2019ll discuss some eCommerce localisation mistakes brands have made and the lessons we can learn from them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba743f5 elementor-widget elementor-widget-image\" data-id=\"7ba743f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"323\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/for-blog-ecomm-2-46-1024x413.jpg\" class=\"attachment-large size-large wp-image-2461\" alt=\"Lessons in Ecommerce Localization\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/for-blog-ecomm-2-46-1024x413.jpg 1024w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/for-blog-ecomm-2-46-300x121.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/for-blog-ecomm-2-46-768x309.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/for-blog-ecomm-2-46.jpg 1338w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a27625 elementor-widget elementor-widget-heading\" data-id=\"38a27625\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">When Snapdeal sounded funny in multiple languages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ea434e elementor-widget elementor-widget-text-editor\" data-id=\"14ea434e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After realising that a major part of their customer base in India consisted of non-English speakers, many eCommerce brands rushed to make their sites available in multiple Indian languages. Among these languages were Hindi, Tamil, and Telugu.<\/p><p>Snapdeal, too, got its interface translated into multiple languages through machine translation. While this decision was expected to be met with cheers from their non-English speaking Indian customers, it resulted in many inaccurate translations.<\/p><p>For instance, the product tagline for Davidoff Cool Water Men (125 ML) was translated to \u2018\u090f\u0915 \u0938\u0942\u0915\u094d\u0937\u094d\u092e \u0905\u092d\u0940 \u0924\u0915 \u092c\u094b\u0932\u094d\u0921 \u091b\u093e\u092a \u092c\u0928\u093e\u0924\u093e \u0939\u0948\u2019 in Hindi. If you are a native speaker of Hindi, you would know that something is not quite with the translation. When translated to English, the Hindi tagline means \u201cone subtle till now makes a bold imprint.\u201d For instance, \u2018\u0905\u092d\u0940 \u0924\u0915\u2019 when translated to English means \u2019till now, and not \u2018yet.\u2019<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8e3f2 elementor-widget elementor-widget-image\" data-id=\"ab8e3f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/translationservicesdelhiindia.wordpress.com\/2014\/04\/08\/snapdeal-goes-funny-with-its-hindi-translations\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"407\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/Snapdeal-Hindi-Translation-Mistake.jpg\" class=\"attachment-large size-large wp-image-2462\" alt=\"Snapdeal Hindi Translation Mistake\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/Snapdeal-Hindi-Translation-Mistake.jpg 600w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/Snapdeal-Hindi-Translation-Mistake-300x204.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Snapdeal\u2019s chose machine translations and ended up with many translation mistakes. Source<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c49857b elementor-widget elementor-widget-text-editor\" data-id=\"c49857b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Snapdeal chose the\u00a0<a href=\"https:\/\/www.medianama.com\/2014\/01\/223-snapdeal-hindi-tamil-interface\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">machine translation route<\/a>\u00a0as\u00a0\u201cthey upload over hundreds of products and associated content online on a daily basis.\u201d<\/p><p>Each language is very culture-specific and carries certain nuances that need to be considered while translating. These nuances can only be understood by a human translator who is a native speaker and can understand the cultural context well. Snapdeal failed to understand the importance of this context and may have lost its customers\u2019 trust.<\/p><p><strong>Takeaway:<\/strong> If your eCommerce brand has a consistent requirement of translation and localisation projects, it would be wise to seek the help of a human <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/\" target=\"_blank\" rel=\"noopener\">translation service<\/a> that can handle enterprise volume. Getting an expert to proofread your translations will ensure that you correctly communicate information and marketing messages.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc1a81 elementor-widget elementor-widget-heading\" data-id=\"acc1a81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When Best Buy thought \u201cwhat\u2019s in a name?\u201d<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf7f26 elementor-widget elementor-widget-text-editor\" data-id=\"5bf7f26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The famous electrical appliance eCommerce brand Best Buy acquired China\u2019s Five Star Appliance in 2006. With this bold step, Best Buy aimed at replicating its success in China\u2019s retail market. In order to appeal to its Chinese target audience, Best Buy localised its brand name to \u201c\u767e\u601d\u4e70\u201d (B\u01ceis\u012bm\u01cei). This name was a combination of words that, when transliterated, was \u2018best\u2019 (B\u01ceis\u012b) and \u2018buy\u2019 (m\u01cei). Now, B\u01ceis\u012b in Chinese means \u201cthink deeply.\u201d This translation made the Chinese connect this brand name with the famous Chinese idiom \u2013 No matter how hard you think, you will never think it out.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac4daf elementor-widget elementor-widget-image\" data-id=\"aac4daf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"282\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/for-blog-ecomm-2-47.jpg\" class=\"attachment-large size-large wp-image-2464\" alt=\"Chinese idiom\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/for-blog-ecomm-2-47.jpg 962w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/for-blog-ecomm-2-47-300x106.jpg 300w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/for-blog-ecomm-2-47-768x271.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7080df8 elementor-widget elementor-widget-text-editor\" data-id=\"7080df8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This interpretation worked completely against Best Buy\u2019s message as it told people to \u201cthink twice before buying.\u201d This localisation mistake was reflected in the fact that Best Buy\u2019s local searches in China didn\u2019t even exceed 500 after its launch.<\/p><p><strong>Takeaway:<\/strong>\u00a0Best Buy made the mistake of not considering the cultural and linguistic nuances of its audience in China. If you are planning to launch your brand in a new market, localising your brand name is a great idea. A localised name will help create a great brand recall value among your audience.\u00a0<\/p><p>However, it\u2019s essential that you seek the help of native speakers. Your localised brand name must convey your brand\u2019s primary marketing message in the best possible way to make a great impact.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb843c elementor-widget elementor-widget-heading\" data-id=\"fbb843c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When eBay\u2019s organic traffic suffered due to SEO issues<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4050d07 elementor-widget elementor-widget-text-editor\" data-id=\"4050d07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Given the large number of pages and descriptions, eCommerce sites have, \u2018thin content\u2019 is a recurring issue for quite a lot of them. For Google, any content that matches these characteristics is \u2018thin content\u2019:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc55c38 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3bc55c38\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Doesn\u2019t add value<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Is too short \u2013 not descriptive enough<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Isn\u2019t relevant to the title or meta description<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Is duplicate content<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650d62e elementor-widget elementor-widget-text-editor\" data-id=\"650d62e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>EBay\u2019s fall in search ranking happened mainly due to its category pages with just a few lines of text for each product and many links to similar product pages. When Google updated its algorithm to identify low-quality content, eBay lost more than 33% of its organic traffic. It fell from position 6 to position 25 within three days.<\/p><p><strong>Takeaway:<\/strong> If your eCommerce website has multiple pages, they all contribute to its SEO. Hence, your translation service must provide SEO-friendly translations that maintain your SEO ranking and improve your site\u2019s ranking in local searches.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5f9a6 elementor-widget elementor-widget-heading\" data-id=\"6f5f9a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When Target didn\u2019t quite hit the bull\u2019s eye in Canada<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c16cf elementor-widget elementor-widget-text-editor\" data-id=\"00c16cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For a U.S. based company like Target, it would have been easy to expand its reach to Canada. U.S. and Canada have quite a few similarities, and Canadians have shown great love for Target stores in the U.S. However, the brand shut down its stores after two years of launching it in Canada. While people blamed bad customer service, inadequate logistics, and a hurried launch plan for Target\u2019s failure, its unimpressive online localised experience was a factor too.<\/p><p>Canada has two official languages \u2013 English and French. Target\u2019s website was not localised or translated for 7.2 million French-speaking Canadians, except for the check-out page. Also, the website allowed customers to select their currency as USD when the selected region would be \u2018Canada.\u2019 This meant that customers saw double the item cost at check out as the total amount would include Canadian taxes and duties.\u00a0<\/p><p><strong>Takeaway:<\/strong> Before launching your eCommerce website into a new market, it\u2019s wise to ensure that you have a localised customer experience. This experience includes researching the target region\u2019s linguistic diversity and <a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/day\/\" target=\"_blank\" rel=\"noopener\">translating content<\/a> to make it convenient for every customer to access information on your site. Also, localising currencies and prices are essential. Confusing the customer at the check-out stage leads to cart abandonment and loss of trust.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e70090 elementor-widget elementor-widget-heading\" data-id=\"1e70090\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ebe31e elementor-widget elementor-widget-text-editor\" data-id=\"47ebe31e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creating an end-to-end localised experience for your eCommerce brand takes time, effort, and money. On the other hand,<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/website\/\" target=\"_blank\" rel=\"noopener\"> localising your eCommerce listings<\/a> or website is half the battle won. You would\u2019ve done your part to ensure that your potential customers feel like the entire experience was designed especially for them. And what is better than appealing to your customers in all parts of the world?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how these 4 eCommerce brands used localisation to their advantage and created a personalised, culturally relevant experience for their customers. <\/p>\n","protected":false},"author":3,"featured_media":2522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Brands That Are Winning At eCommerce Localisation<\/title>\n<meta name=\"description\" content=\"Is your eCommerce brand planning to localize for a new market? These lessons will help you create a foolproof plan, ensuring success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Lessons in Localisation From Famous eCommerce Brands\" \/>\n<meta property=\"og:description\" content=\"Learn how these 4 eCommerce brands used localisation to their advantage and created a personalised, culturally relevant experience for their customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Translate By Humans\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-24T04:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-25T13:05:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/03\/TBH-logo.svg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aarohi Pathak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"4 Lessons in Localisation From Famous eCommerce Brands\" \/>\n<meta name=\"twitter:description\" content=\"Learn how these 4 eCommerce brands used localisation to their advantage and created a personalised, culturally relevant experience for their customers.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aarohi Pathak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/\"},\"author\":{\"name\":\"Aarohi Pathak\",\"@id\":\"https:\/\/translatebyhumans.com\/#\/schema\/person\/7d88b91a2bca32351293a79b278168e5\"},\"headline\":\"4 Lessons in Localisation from Famous eCommerce Brands\",\"datePublished\":\"2019-10-24T04:06:00+00:00\",\"dateModified\":\"2023-05-25T13:05:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/\"},\"wordCount\":1224,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/translatebyhumans.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/2019-11-06.jpg\",\"articleSection\":[\"International Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/\",\"url\":\"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/\",\"name\":\"4 Brands That Are Winning At eCommerce Localisation\",\"isPartOf\":{\"@id\":\"https:\/\/translatebyhumans.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/translatebyhumans.com\/blog\/4-lessons-in-localization-from-famous-ecommerce-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/10\/2019-11-06.jpg\",\"datePublished\":\"2019-10-24T04:06:00+00:00\",\"dateModified\":\"2023-05-25T13:05:59+00:00\",\"description\":\"Is your eCommerce brand planning to localize for a new market? 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