{"id":17298,"date":"2018-02-16T05:25:00","date_gmt":"2018-02-16T05:25:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=17298"},"modified":"2023-05-19T09:14:33","modified_gmt":"2023-05-19T09:14:33","slug":"mobile-app-launch-strategy","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/mobile-app-launch-strategy\/","title":{"rendered":"How Your Mobile App Launch Strategy Needs More Than Just Translation!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17298\" class=\"elementor elementor-17298\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d70f217 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d70f217\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49b75b14\" data-id=\"49b75b14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4509a940 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"4509a940\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/app-localization.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/app-localisation\/\">App Localisation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7347160b tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"7347160b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/mahi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2019\/03\/Mahi-1-150x150.png\" alt=\"Picture of Mahi Baid\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMahi Baid\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2018\/02\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 16, 2018<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51853a1c elementor-widget elementor-widget-text-editor\" data-id=\"51853a1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In 2017, Google added 30 more languages to its voice search. Native language is the language of the heart, and language is very closely associated with culture.<\/p><p>People are inherently cultural, and language is an obvious medium to communicate that culture. So when it comes to a mobile application, it\u2019s vital to localise the app as more than another marketing activity.<\/p><p>Look at a mobile application as a local communication tool &#8211; everything changes. \u00a0Now you are thinking language, words, names of features, demographic. We often see the mobile phone as a communication device while applications as just one of its features. Localisation of a mobile application brings trust because your app then becomes relatable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93b7153 elementor-widget elementor-widget-text-editor\" data-id=\"93b7153\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A 2017 study by\u00a0<a href=\"https:\/\/qz.com\/india\/972844\/indias-internet-users-have-more-faith-in-content-thats-not-in-english-study-says\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">KPMG India and Google<\/a>\u00a0found that nearly 70% of Indians consider local language digital content more reliable than English content. The report stated that there were 169 million Indian language users of chat applications in 2016, which would go up to 396 million by 2021.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03efbb7 elementor-widget elementor-widget-text-editor\" data-id=\"03efbb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This report brings home a few points clearly as to why it is necessary to launch a mobile app or translate it into a native language \u2013<\/p><ol><li>Localised mobile apps gain trust more quickly than those in a foreign language<\/li><li>Native language mobile apps have a broader reach because both foreign language speaking and native language speaking demographics are combined<\/li><li>Smaller and remote regions also become mobile app buyers<\/li><li>Increased chances of finding new buyers<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f88f9d1 elementor-widget elementor-widget-heading\" data-id=\"6f88f9d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Crucial localisation factors lead to failures<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b2ea70 elementor-widget elementor-widget-text-editor\" data-id=\"50b2ea70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Historically, there have been several examples of localisation gone wrong. The most infamous being KFC with its tagline \u2013 \u201cfinger lickin good\u201d. While launching the product in China in the late 80s, KFC failed to translate the USP correctly in Chinese. As a result, in the Chinese language, it meant \u2013 take your fingers off! \u00a0No wonder KFC couldn\u2019t become as successful in the country as it was in the rest of the world.<\/p><p>Do mobile apps make\u00a0<a href=\"https:\/\/reinvently.com\/blog\/top-3-harsh-reasons-why-mobile-apps-fail\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">similar mistakes<\/a>?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d7eae elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"46d7eae\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Over half of the mobile apps on Google Play get few to no downloads.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Over 60% of those that see decent downloads experience an 80% drop-off rate within the first week, never to be used again.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-182fa20 elementor-widget elementor-widget-text-editor\" data-id=\"182fa20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s possible that a major reason for so many app failures is the inability to understand what works in a local market. WeChat never really took off in the rest of the world except in China because it\u00a0<a href=\"https:\/\/www.techinasia.com\/3-reasons-wechat-failed-internationally-chinese-apps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">failed to localise<\/a>\u00a0as per other users.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368c5f8 elementor-widget elementor-widget-text-editor\" data-id=\"368c5f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WeChat was developed for the Chinese audience. But even while launching the product outside China, the app development company Tencent didn\u2019t quite \u2018translate\u2019 the emotions of the people while chatting. For instance, when American users search for stickers for baseball, American football or independence day, WeChat fails to show results. Similarly, words like \u2018carnival\u2019 and \u2018Ramadan\u2019 fetch no results in the stickers or emoticons sections.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef158a elementor-widget elementor-widget-heading\" data-id=\"cef158a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The impact of localised mobile apps<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5963cd6b tbh-table elementor-widget elementor-widget-text-editor\" data-id=\"5963cd6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><table><tbody><tr><td>50%<\/td><td>iOS App store revenue-generating users are from non-English speaking countries<\/td><\/tr><tr><td>80%<\/td><td>Google Playstore revenue-generating users are from non-English speaking countries<\/td><\/tr><tr><td>92%<\/td><td>Top-grossing iPhone apps of China use Chinese names<\/td><\/tr><tr><td>80%<\/td><td>Top-grossing Android apps of Japan use Japanese names<\/td><\/tr><tr><td>162%<\/td><td>Year-on-Year growth has been traced back to non-English speaking areas of Asia<\/td><\/tr><\/tbody><\/table><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9c10e elementor-widget elementor-widget-heading\" data-id=\"ea9c10e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What should mobile app translation mean in 2018?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7d57cf elementor-widget elementor-widget-text-editor\" data-id=\"4e7d57cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Several companies have crashed in their efforts to localise their message to different markets. Often the reason is painfully simple \u2013 lack of proper\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/tips-to-increase-your-app-downloads\/\" target=\"_blank\" rel=\"noreferrer noopener\">translation and localisation of the mobile app<\/a>. So what does it mean really?<\/p><p>Mobile app localisation stands for a process of translating not only the language but also the culture and local habits of the people. It\u2019s not enough to translate a mobile app, it\u2019s important to see how that app would echo in a local setting. Features, terms, keywords should be chosen according to the relevance of the app in a local market. Applications such as Pokemon Go, Replay, Clash of Clans and Weather Channel are massively successful because of their on-point localisation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f71366 elementor-widget elementor-widget-text-editor\" data-id=\"3f71366\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So here\u2019s what\u00a0mobile app localisation\u00a0should mean in 2018 \u2013<\/p><ol><li>Translating the thought behind the mobile app<\/li><li>Naming the app in the national language of the country<\/li><li>Using local trends and customs in launching the mobile app<\/li><li>Running local ads on mobile apps<\/li><\/ol><p>Translation is an integral part of app localisation and a lot of your success and victory would depend upon it. It\u2019s vital to hire a translation agency that can provide native speakers to understand the application. Make sure that you just don\u2019t translate the terminology but also the whole thought behind the mobile app.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74fcde9 elementor-widget elementor-widget-heading\" data-id=\"74fcde9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to translate and localise your app better?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991d19c elementor-widget elementor-widget-text-editor\" data-id=\"991d19c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>1. Screen size as per language<\/h4><p>Your mobile application may read well in English, but its screen size needs major adjustment in languages, say German or Chinese. That\u2019s because the character count differs from one language to another and may require more space. In fact, in some target languages, the word\/character count may increase to as much as 35% over the English language count. Other times, it\u2019s the aesthetics of the language. Like the Chinese language has a lower character count but you may need larger fonts to make those characters more readable \u2013 such as the shape of the letters.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c92e0f elementor-widget elementor-widget-text-editor\" data-id=\"9c92e0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>2. Internationalise the code first<\/h4><p>Often, developers are tempted to concatenate because this can reduce the work of putting in the same words again and again. This also makes the program looks clean. However, this should be avoided because it is not considered one of the best practices of localisation. Understand that languages have different sentence structures. So when partial strings are translated and put together based on English structure, most of them will be incorrect in meaning and grammar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3161945 elementor-widget elementor-widget-text-editor\" data-id=\"3161945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>3. Consider fonts as per language<\/h4><p>Guess what affects the readability of language on mobile phones \u2013 the type of fonts. Since many mobile manufacturers use a digital screen, it is not advisable to use italics, bold or special fonts for the targeted language. Some languages have complex characters that may not be readable in special fonts. Do local research on what font is widely used in that language.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2034b6f elementor-widget elementor-widget-text-editor\" data-id=\"2034b6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>4. Understand the context<\/h4><p>Here\u2019s where the entire localisation team needs to ensure that they understand the application, its objective and the related field. Do thorough research of the word equivalents that you have used in the app. For instance, the English word \u2018kill\u2019 can also mean stop the app, but in Chinese, \u2018kill\u2019 only has one meaning \u2013 to kill a person\/animal. So understanding the context of especially the words used in terminology or instructions is crucial.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bef11e elementor-widget elementor-widget-text-editor\" data-id=\"7bef11e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>5. Mobile app terminology<\/h4><p>This is an extension of understanding the context. Once the context is set right, it becomes easier to choose the terminology most creatively. This also gives you a chance to explore the local flavours of the language.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d2e69 elementor-widget elementor-widget-text-editor\" data-id=\"37d2e69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>6. Pseudo-localisation testing<\/h4><p>Despite that you have taken the above precautions, it\u2019s vital that you run a pseudo-localisation test of the application. This would clear out the confusion for considerations such as whether your app supports double-byte characters (for East Asian languages) or supports bi-directional display (for Middle East languages) or whether it supports local date\/time, address formats, currency etc.<\/p><p>Translate By Humans is a localisation agency that has given wings to some of the most successful mobile apps in stores. We have localised these apps after a thorough understanding of the demographic and native culture. If you think your mobile app needs a winning app\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/app\/\">localisation strategy<\/a>, do contact our sales team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2017, Google added 30 more languages to its voice search. Native language is the language of the heart. Language, thus, is about the native or local culture.<\/p>\n","protected":false},"author":13,"featured_media":772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effective Ways To Launch Your Mobile App For Global Success<\/title>\n<meta name=\"description\" content=\"Planning to launch a mobile app? 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