{"id":18800,"date":"2020-06-18T04:34:00","date_gmt":"2020-06-18T04:34:00","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=18800"},"modified":"2023-05-19T07:33:01","modified_gmt":"2023-05-19T07:33:01","slug":"4-well-localised-apps-to-draw-inspiration-from","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/blog\/4-well-localised-apps-to-draw-inspiration-from\/","title":{"rendered":"4 Well-Localised Apps To Draw Inspiration From"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18800\" class=\"elementor elementor-18800\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-344668f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"344668f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-589ca670\" data-id=\"589ca670\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ab6eb3 elementor-widget elementor-widget-tbhtheme-category-listing\" data-id=\"1ab6eb3\" data-element_type=\"widget\" data-widget_type=\"tbhtheme-category-listing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul class=\"tbh-category-listing\"><li style=\"background-image: url(https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/app-localization.jpg)\"><a href=\"https:\/\/translatebyhumans.com\/blog\/category\/app-localisation\/\">App Localisation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-605fcd34 tbh-author-info elementor-widget elementor-widget-post-info\" data-id=\"605fcd34\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a165090 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/blog\/author\/aarohi\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2021\/05\/Aarohi-150x150.png\" alt=\"Picture of Aarohi Pathak\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAarohi Pathak\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47b2da2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/translatebyhumans.com\/2020\/06\/18\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 18, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e2f8c elementor-widget elementor-widget-text-editor\" data-id=\"e0e2f8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A decade ago, nobody thought you could buy groceries, pay your phone bill, and consume your favourite content \u2013 all with just a smartphone. But mobile apps have made all this possible for us today. Today, app development and marketing form a significant part of\u00a0<a href=\"https:\/\/translatebyhumans.com\/blog\/4-industries-that-are-nailing-mobile-app-localisation-right-now\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"every industry (opens in a new tab)\">every industry<\/a>. Whether it\u2019s the healthcare industry or the financial industry, everybody wants a piece of this pie.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b655ceb elementor-widget elementor-widget-text-editor\" data-id=\"b655ceb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>However, with so many apps available for consumers, your app has a lot of competition in every category. So, how do you ensure your app stands out and attracts more users? You might turn every stone to refine your app to appeal to potential users, but the strategy won\u2019t work unless the app provides them with a personalised experience.\u00a0Being able to access an app in their native language makes users feel\u00a0more connected to it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ae0a8 elementor-widget elementor-widget-text-editor\" data-id=\"67ae0a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The following brands took this advice a few steps further and applied it to various features of their apps. They localised the entire user experience to help everyone feel welcome.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5861663d elementor-widget elementor-widget-image\" data-id=\"5861663d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"973\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/waze-842x1024.jpg\" class=\"attachment-large size-large wp-image-3678\" alt=\"App localization waze\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/waze-842x1024.jpg 842w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/waze-247x300.jpg 247w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/waze-768x934.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/waze-1262x1536.jpg 1262w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/waze-1683x2048.jpg 1683w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7816a7 elementor-widget elementor-widget-heading\" data-id=\"e7816a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Waze<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ee9045 elementor-widget elementor-widget-text-editor\" data-id=\"65ee9045\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Offered by Google, Waze is a community-powered navigation app that is helping people \u2018outsmart\u2019 traffic in different parts of the world. Waze\u2019s community collects data and information in real-time to show the users the best way to navigate\u00a0traffic, construction, police, crashes, etc.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9803f5b elementor-widget elementor-widget-text-editor\" data-id=\"9803f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Waze started with one language \u2013 English. Eleven years later, the hard work of around 700 translators has helped Waze add more than 50 languages. It boasts of 100 million users who consistently use the app in any and every corner of the world.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b39563 elementor-widget elementor-widget-text-editor\" data-id=\"6b39563\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let\u2019s look at some\u00a0<a href=\"https:\/\/medium.com\/waze\/wazes-50th-language-it-s-a-tie-bfddbbd180b4\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">data gathered by the Waze team<\/a>\u00a0about their app\u2019s users:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b7d8fb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"10b7d8fb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Out of 56 languages, 97% of Wazers use one of 12 languages<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">About 55% of users access the app in languages other than English<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f43d29 elementor-widget elementor-widget-text-editor\" data-id=\"27f43d29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of the best-localised features of Waze is its voice guide. A voice guide helps you navigate the route while driving. Waze allows you to choose from a variety of voices \u2013 50% of which have been recorded by its community. These voices provide an authentic experience to users from both linguistic and cultural perspectives. Besides the voice guide, Waze helps users access all live traffic alerts, music, and podcasts in their languages.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c2246e elementor-widget elementor-widget-text-editor\" data-id=\"65c2246e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Did you know Waze has a dedicated\u00a0<a href=\"https:\/\/twitter.com\/wazelocalized?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Twitter account<\/a>\u00a0to update its followers about its localisation efforts?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7486a5d elementor-widget elementor-widget-image\" data-id=\"7486a5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"973\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Runkeeper-842x1024.jpg\" class=\"attachment-large size-large wp-image-15989\" alt=\"App localization Runkeeper\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Runkeeper-842x1024.jpg 842w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Runkeeper-247x300.jpg 247w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Runkeeper-768x934.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Runkeeper-1262x1536.jpg 1262w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/Runkeeper-1683x2048.jpg 1683w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec99854 elementor-widget elementor-widget-heading\" data-id=\"ec99854\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Runkeeper<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f2f5d elementor-widget elementor-widget-text-editor\" data-id=\"48f2f5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Runkeeper is a fitness app that helps you set, track, and achieve your fitness goals for activities like running, hiking, walking, biking, and more. Its features include setting measurable workout goals, choosing a customised fitness plan, taking part in virtual fitness challenges, sharing achievements, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bedd546 elementor-widget elementor-widget-text-editor\" data-id=\"bedd546\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The app is available in 12 languages \u2013 English, Chinese, Dutch, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, and Swedish. Its user interface, functionality, and features have been localised for each of these 12 languages. However, Runkeeper\u2019s team decided to take their localisation efforts to the next level.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c96545 elementor-widget elementor-widget-text-editor\" data-id=\"0c96545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Along with the features mentioned above, Runkeeper also provides users with their fitness statistics via audio. The team realised that while they had managed to offer this feature in different languages, they hadn\u2019t localised it completely. So, they employed a region-by-region strategy.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c55f5 elementor-widget elementor-widget-text-editor\" data-id=\"d8c55f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/blog.runkeeper.com\/1455\/introducing-region-by-region-localization\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Runkeeper\u2019s team got voice actors<\/a>\u00a0to help them provide audio in region-specific dialects of languages. For instance, they added a specific dialect for those using the app in Boston, Massachusetts. Also, users can choose to turn on encouraging statements and trivia, which are provided as per their region.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d923f9a elementor-widget elementor-widget-image\" data-id=\"d923f9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"973\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/monese-842x1024.jpg\" class=\"attachment-large size-large wp-image-3680\" alt=\"App localization Monese\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/monese-842x1024.jpg 842w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/monese-247x300.jpg 247w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/monese-768x934.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/monese-1262x1536.jpg 1262w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/monese-1683x2048.jpg 1683w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3efd6 elementor-widget elementor-widget-heading\" data-id=\"3d3efd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Monese<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3577589 elementor-widget elementor-widget-text-editor\" data-id=\"3577589\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Monese app provides a robust banking alternative to all its users across the UK and Europe. From opening a free GBP or EUR account to ATM withdrawals and money transfers in 19 currencies, Monese helps users take a hassle-free approach to all banking processes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03cac1 elementor-widget elementor-widget-text-editor\" data-id=\"d03cac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Given its linguistically and culturally diverse user base, Monese\u2019s team offers its app in 12 international languages \u2013 Bulgarian, Czech, French, German, Italian, Lithuanian, Polish, Portuguese, Romanian, Russian, Spanish, Turkish \u2013 besides English. The following components are localised for their app:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e9b44 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b6e9b44\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">App elements (like in-app messages and alerts) that help users navigate<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer support communication for both channels \u2013 in-app and email<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Currencies and payment methods<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790b121 elementor-widget elementor-widget-text-editor\" data-id=\"790b121\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What\u2019s unique about this multilingual app is the approach the team took to localise their app. Giulia Tarditi, Head of Localisation at Monese, called it \u2013 \u201c<a href=\"https:\/\/www.nimdzi.com\/goodbye-source-text\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">goodbye, source text<\/a>.\u201d Usually, app localisation involves sharing the source text (all text included in the app in its original language) with the\u00a0<a href=\"https:\/\/translatebyhumans.com\/en\/services\/translation\/app\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"localization service (opens in a new tab)\">localisation service<\/a>\u00a0and then asking them to translate it. However, Monese\u2019s team did not share the source text.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f46ca elementor-widget elementor-widget-text-editor\" data-id=\"59f46ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instead, their content team and designers explained the functionality of each element or screen in the app and asked\u00a0linguists to create their own translations. This exercise enabled linguists to think like the app\u2019s users and create culturally appropriate content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e284374 elementor-widget elementor-widget-image\" data-id=\"e284374\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"973\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/evernote-842x1024.jpg\" class=\"attachment-large size-large wp-image-15990\" alt=\"App localization Evernote\" srcset=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/evernote-842x1024.jpg 842w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/evernote-247x300.jpg 247w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/evernote-768x934.jpg 768w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/evernote-1262x1536.jpg 1262w, https:\/\/translatebyhumans.com\/wp-content\/uploads\/2020\/06\/evernote-1683x2048.jpg 1683w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4f4c5 elementor-widget elementor-widget-heading\" data-id=\"5d4f4c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evernote<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c8373 elementor-widget elementor-widget-text-editor\" data-id=\"c7c8373\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Evernote is a popular notes&#8217; organiser and planner app, with 225 million users across the world. This app helps replace all your notepads and whiteboards while enabling you to organise your thoughts and share them with others.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32961c elementor-widget elementor-widget-text-editor\" data-id=\"d32961c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is available in a wide range of world languages \u2013 English, Arabic, Czech, Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Kabyle, Korean, Malay, Norwegian Bokm\u00e5l, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, and Vietnamese.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20924e1 elementor-widget elementor-widget-text-editor\" data-id=\"20924e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global marketers and localisation experts share\u00a0<a href=\"https:\/\/www.openxcell.com\/blog\/how-evernote-and-pacer-cracked-app-localization-and-won\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Evernote\u2019s success story<\/a>\u00a0with brands that are looking to expand their business into international territories. Evernote\u2019s team created an end-to-end localisation strategy for the app, which helped them provide a culturally personalised experience for every language.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f33042 elementor-widget elementor-widget-text-editor\" data-id=\"4f33042\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let\u2019s look at how they localised their app for China.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b64ac elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"83b64ac\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Localised its name for the Chinese market \u2013 Yinxiang Biji \u2013 which translates to \u2018a memory note\u2019 in English. The name clearly defined the app\u2019s function for its Chinese users.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enabled integrations with local Chinese apps like WeChat, Weibo, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Provided customer support on messaging apps like WeChat, which are popular in China.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Made online payments convenient by integrating with Alipay \u2013 a popular online payment app in the Chinese market.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e946d2b elementor-widget elementor-widget-text-editor\" data-id=\"e946d2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Besides localising the features mentioned above, Evernote took their Chinese users\u2019 internet data preferences into account. The Chinese version of the app has a \u2018sync only with Wifi\u2019 option as a 3G connection is expensive in China, and users prefer to use\u00a0Wifi to run the app.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-001735c elementor-widget elementor-widget-text-editor\" data-id=\"001735c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instead of just translating the text in different languages, Evernote\u2019s team took care to localise every little element in the user experience for each market.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9576377 elementor-widget elementor-widget-heading\" data-id=\"9576377\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92eaf44 elementor-widget elementor-widget-text-editor\" data-id=\"92eaf44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/appinventiv.com\/blog\/how-to-localize-your-app-to-increase-its-conversion-rate-by-200\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">56.2% of global app consumers<\/a>\u00a0say that the ability to get information in their native language is more important than the cost or subscription of an app. Your user base seeks an immersive experience wherein everything is simple and easy to access. How have you localised your app? Tell us in the comments below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you are looking to localise your app or wish to take it to the next level, here are 4 apps you can draw inspiration from. These apps have been localised keeping the user experience in mind.<\/p>\n","protected":false},"author":3,"featured_media":3682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Win At App Localisation - Get Inspired By These 4 Apps<\/title>\n<meta name=\"description\" content=\"The teams behind these apps have done a commendable job by localising every little element of their app to suit their users&#039; context and preferences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/translatebyhumans.com\/blog\/4-well-localised-apps-to-draw-inspiration-from\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Inspired By These 4 Top-Notch Localised Apps\" \/>\n<meta property=\"og:description\" content=\"Take a look at these apps that have been localised, keeping the user experience in mind. 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